COUNTY
Vernon County
Wisconsin · 31,443 residents (2025 est.) · 791.563 sq mi
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Part of the La Crosse metro area
The short version
Vernon County has lower-than-average household income, with a median household income of $71,893. Population has held roughly steady since 2000. Median home value has roughly tripled since 2000, reaching $223,800. It sits in the top 10% of US counties for household income.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.9
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
PEP 2025 EST:31,443 residents (Census Bureau Vintage 2025, released March 2026)
Population, 1990 – 2024
202431K
Age distribution, 2024
Under 56.9%(2,127)
5 to 96.7%(2,083)
10 to 147.9%(2,438)
15 to 196.9%(2,140)
20 to 244.6%(1,422)
25 to 349.3%(2,900)
35 to 4411.1%(3,431)
45 to 5410.9%(3,379)
55 to 6414.6%(4,531)
65 to 7412.9%(4,019)
75 to 846.2%(1,940)
85 and over2.1%(639)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$71,893
+19%inflation adjusted, since 2000
from $33,178 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
47.4%
+26.3 ptssince 2009
from 21.1% in 2009
US average: 53.3%
Workforce by industry, 2024
Retail trade13.9%
Information11.2%
Wholesale trade7.7%
Finance & insurance6.2%
Agriculture, forestry, fishing6%
Construction5.9%
Professional, scientific, technical4.7%
Other services4.2%
Public administration3.7%
Transportation & warehousing3%
Arts, entertainment, food2%
Education & health services1.5%
Manufacturing0.1%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$223,800
+55%inflation adjusted, since 2000
from $79,300 in 2000
US average: $376,019
1990 – 2024
3.1
+3%since 2009
from 3.0 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
62
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Vernon County on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic98.4%(27,617)
Black0.1%(18)
Hispanic / Latino0.7%(186)
Asian0.2%(60)
Other0%
2024
White, non-Hispanic94.3%(29,271)
Black0.3%(90)
Hispanic / Latino1.8%(548)
Asian0.2%(65)
Other3.5%(1,075)
14
+149%since 2009
from 6 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
10
−38%since 2020
from 17 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican0.8%(238)
Cuban0.3%(84)
Central American0.3%(84)
Guatemalan0.3%(84)
Puerto Rican0.2%(65)
South American0%(12)
Spaniard0%(11)
Colombian0%(7)
Venezuelan0%(4)
Peruvian0%(1)
Ancestry
German32.8%(10,189)
Norwegian24.1%(7,483)
Irish9.2%(2,858)
English7.2%(2,233)
American3%(917)
Czech2.7%(851)
Italian2.7%(845)
French2.4%(736)
Polish2.3%(727)
Swedish1.5%(457)
Dutch1.1%(344)
Swiss1%(320)
+ 34 more ancestry groups with data
Scottish0.9%(294)
Scotch-Irish0.6%(195)
Danish0.5%(145)
Welsh0.3%(105)
French Canadian0.2%(77)
Finnish0.2%(73)
Belgian0.2%(60)
Austrian0.2%(54)
Croatian0.2%(54)
Russian0.1%(45)
Hungarian0.1%(44)
Ukrainian0.1%(42)
Lithuanian0.1%(31)
Arab0.1%(26)
British0.1%(26)
Lebanese0.1%(21)
Armenian0.1%(19)
Subsaharan African0%(12)
Greek0%(11)
Portuguese0%(8)
Slovene0%(8)
Canadian0%(7)
West Indian0%(7)
Slovak0%(6)
Romanian0%(3)
Ghanaian0%(3)
Egyptian0%(2)
Iranian0%(2)
Macedonian0%(2)
Serbian0%(2)
Haitian0%(2)
Jamaican0%(2)
Syrian0%(1)
Turkish0%(1)
Section 05
Education
High school or higher
90.3%
+11.4 ptssince 2000
from 78.9% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status
Men 15+
Never married29.5%(3,641)
Married56.5%(6,963)
Widowed2.9%(360)
Divorced11.1%(1,369)
Women 15+
Never married20.4%(2,466)
Married58.7%(7,082)
Widowed9%(1,088)
Divorced11.9%(1,432)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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Compare Vernon County to nearby counties
VERNON COUNTY VS
Richland County
Income$66,420−8%
Home value$197,500−12%
Population17,036−46%
SEE FULL COMPARISON →
VERNON COUNTY VS
Crawford County
Income$64,094−11%
Home value$183,400−18%
Population15,910−49%
SEE FULL COMPARISON →
VERNON COUNTY VS
La Crosse County
Income$73,013+2%
Home value$257,000+15%
Population121,339+286%
SEE FULL COMPARISON →
VERNON COUNTY VS
Monroe County
Income$69,467−3%
Home value$210,000−6%
Population46,572+48%
SEE FULL COMPARISON →
Frequently asked
How many people live in Vernon County, Wisconsin?
Vernon County, Wisconsin has about 31,049 residents according to the 2024 American Community Survey.
What is the median household income in Vernon County, Wisconsin?
The typical household in Vernon County, Wisconsin earns about $71,893 a year. Half of households make more than that, and half make less.
Is Vernon County, Wisconsin expensive?
In Vernon County, Wisconsin, the median home is worth about $223,800, and the typical rent is about $836 a month.
How educated are people in Vernon County, Wisconsin?
About 24.9% of adults age 25 and over in Vernon County, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Vernon County, Wisconsin?
About 13.1% of people in Vernon County, Wisconsin live below the federal poverty line.
Has Vernon County, Wisconsin grown since 1990?
Yes, Vernon County, Wisconsin has grown since 1990. The population has added about 5,432 residents, a change of about 21 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024