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CITY

Fitchburg

Wisconsin · 34,615 residents (2025 est.) · 35.212 sq mi
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The short version

Fitchburg has roughly average household income, with a median household income of $86,516. The city has grown rapidly, with population up 59% since 2000. 58% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than doubled since 2000, reaching $417,200. At a median age of 34.4, residents skew younger than the country as a whole.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 34.4
US median: 38.9
More educated
58% hold a bachelor's degree
US average: 36%
Less affordable
home values up 29%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
32,619
+59%since 2000
from 20,501 in 2000
1990 – 2025
Population density
926 / sq mi
+59%since 2000
from 582 / sq mi in 2000
US average: 281
Median age
34.4
+10%since 2000
from 31.3 in 2000
US average: 38.9

PEP 2025 EST:34,615 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
14K19K24K29K34K1990201020202024Fitchburg
202433K
1990201020202024
Section 02

Income & economy

Median household income
$86,516
−6%inflation adjusted, since 2000
from $50,433 in 2000
US average: $82,259
1990 – 2024
Per capita income
$59,210
+117%since 2000
from $27,317 in 2000
US average: $44,673
Households earning $100K+
56.2%
+13.8 ptssince 2009
from 42.4% in 2009
US average: 53.3%
Poverty rate
9.3%
+2.8 ptssince 2000
from 6.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.462
−2%since 2010
from 0.474 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade11.7%
US avg: 9.9%
Information6.7%
US avg: 10.8%
Other services5.9%
US avg: 6.7%
Public administration5.3%
US avg: 4.8%
Finance & insurance4.3%
US avg: 5.9%
Professional, scientific, technical3.6%
US avg: 5.1%
Arts, entertainment, food3.5%
US avg: 1.9%
Wholesale trade3.1%
US avg: 6.9%
Transportation & warehousing1.3%
US avg: 2.2%
Agriculture, forestry, fishing0.7%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$417,200
+29%inflation adjusted, since 2000
from $176,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,373
+18%inflation adjusted, since 2000
from $638 in 2000
US average: $1,442
Owner-occupied
47.6%
+2.4 ptssince 2000
from 45.2% in 2000
52.4% rent
Vacancy rate
1.4%
−12.9 ptssince 2009
from 14.3% in 2009
US average: 10.0%
Owner cost-burdened
15.6%
−14.4 ptssince 2009
from 30.0% in 2009
US average: 22.9%
Renter cost-burdened
47.1%
+4.9 ptssince 2009
from 42.2% in 2009
US average: 47.4%
Afford Score
4.8
+37%since 2000
from 3.5 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Fitchburg on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic79.6%(16,309)
Black8.5%(1,745)
Hispanic / Latino6.5%(1,329)
Asian3.1%(643)
Other0%
Diversity Score40.5%(8,296)
2024
White, non-Hispanic61.6%(20,098)
Black8.7%(2,830)
Hispanic / Latino14.4%(4,695)
Asian9.9%(3,243)
Other5.4%(1,753)
Diversity Score72.4%(23,622)
Diversity Score
72
+79%since 2000
from 40 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
57.7%
+15.6 ptssince 2000
from 42.1% in 2000
US average: 35.6%
High school or higher
94.2%
+2.2 ptssince 2000
from 92.0% in 2000
US average: 89.6%
Graduate degree
23.6%
+7.7 ptssince 2000
from 16.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.9 min
+64%since 2000
from 11.5 min in 2000
US average: 26.5
Drive alone to work
70.0%
−10.7 ptssince 2009
from 80.7% in 2009
US average: 68.9%
Carpooled to work
6.3%
−4.9 ptssince 2009
from 11.2% in 2009
US average: 8.5%
Public transit
1.1%
−0.8 ptssince 2009
from 1.9% in 2009
US average: 3.2%
Worked from home
16.1%
+12.0 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
4.7%
+4.3 ptssince 2009
from 0.3% in 2009
US average: 2.4%
Biked to work
0.3%
−0.4 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
5.0%
+1.4 ptssince 2009
from 3.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.9%
−4.0 ptssince 2011
from 5.9% in 2011
US average: 5.2%
Labor force participation
73.3%
+0.6 ptssince 2011
from 72.7% in 2011
US average: 63.5%
Self-employed
12.3%
−0.8 ptssince 2009
from 13.1% in 2009
US average: 13.1%
Management & professional
56.8%
−9.0 ptssince 2009
from 65.7% in 2009
US average: 42.5%
Section 08

People & community

Male
54.1%
+0.5 ptssince 2009
from 53.6% in 2009
Female
45.9%
−0.5 ptssince 2009
from 46.4% in 2009
Foreign born
13.8%
+0.8 ptssince 2009
from 13.0% in 2009
US average: 14.1%
Veterans
3.1%
−50.2 ptssince 2009
from 53.2% in 2009
US average: 6.2%
With a disability
8.9%
−0.5 ptssince 2012
from 9.4% in 2012
US average: 13.3%
Uninsured
6.5%
−76.4 ptssince 2013
from 82.9% in 2013
US average: 8.4%
Broadband at home
95.9%
+9.7 ptssince 2017
from 86.2% in 2017
US average: 91.0%
English only at home
80.7%
+3.2 ptssince 2016
from 77.6% in 2016
US average: 77.7%
Spanish at home
10.2%
−6.1 ptssince 2016
from 16.4% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Fitchburg to nearby cities

FITCHBURG VS
Oregon
Income$102,978+19%
Home value$417,200same
Population12,015−65%
SEE FULL COMPARISON →
FITCHBURG VS
Verona
Income$119,606+38%
Home value$420,400+1%
Population16,821−51%
SEE FULL COMPARISON →
FITCHBURG VS
Monona
Income$87,773+1%
Home value$427,900+3%
Population8,664−75%
SEE FULL COMPARISON →
FITCHBURG VS
Madison
Income$78,050−10%
Home value$372,900−11%
Population286,233+727%
SEE FULL COMPARISON →
Frequently asked

How many people live in Fitchburg, Wisconsin?

Fitchburg, Wisconsin has about 32,619 residents according to the 2024 American Community Survey.

What is the median household income in Fitchburg, Wisconsin?

The typical household in Fitchburg, Wisconsin earns about $86,516 a year. Half of households make more than that, and half make less.

Is Fitchburg, Wisconsin expensive?

In Fitchburg, Wisconsin, the median home is worth about $417,200, and the typical rent is about $1,373 a month.

How educated are people in Fitchburg, Wisconsin?

About 57.7% of adults age 25 and over in Fitchburg, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Fitchburg, Wisconsin?

About 9.3% of people in Fitchburg, Wisconsin live below the federal poverty line.

Has Fitchburg, Wisconsin grown since 1990?

Yes, Fitchburg, Wisconsin has grown since 1990. The population has added about 16,971 residents, a change of about 108 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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