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CITY · 2020 ACS

Fitchburg

Wisconsin · 29,609 residents · 35.212 sq mi
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The short version

Fitchburg is wealthier than most US places, with a median household income of $76,240. Population has grown 44% since 2000. 57% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $323,400.

At a glance
Wealthier
above the US median
US median: $66,278
Younger
median age 35.1
US median: 38.8
More educated
57% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
29,609
+44%since 2000
from 20,501 in 2000
1990 – 2025
Population density
841 / sq mi
+44%since 2000
from 582 / sq mi in 2000
US average: 280
Median age
35.1
+12%since 2000
from 31.3 in 2000
US average: 38.8
Population, 1990 – 2024
14K19K24K29K34K1990201020202024Fitchburg
202433K
1990201020202024
Section 02

Income & economy

Median household income
$76,240
+1%inflation adjusted, since 2000
from $50,433 in 2000
US average: $66,278
1990 – 2024
Per capita income
$46,720
+71%since 2000
from $27,317 in 2000
US average: $35,364
Households earning $100K+
50.9%
+8.5 ptssince 2009
from 42.4% in 2009
US average: 43.9%
Poverty rate
11.1%
+4.7 ptssince 2000
from 6.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade13.2%
US avg: 10%
Information8.3%
US avg: 11.1%
Other services6.5%
US avg: 6.6%
Arts, entertainment, food5%
US avg: 2%
Public administration4.6%
US avg: 4.7%
Wholesale trade3.6%
US avg: 6.7%
Finance & insurance2.9%
US avg: 5.5%
Professional, scientific, technical2.3%
US avg: 4.7%
Transportation & warehousing2%
US avg: 2.5%
Agriculture, forestry, fishing0.7%
US avg: 1.7%
Construction0.7%
US avg: 1.2%
Education & health services0.6%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$323,400
+22%inflation adjusted, since 2000
from $176,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,098
+15%inflation adjusted, since 2000
from $638 in 2000
US average: $1,124
Owner-occupied
46.8%
+1.5 ptssince 2000
from 45.2% in 2000
53.2% rent
Afford Score
4.2
+21%since 2000
from 3.5 in 2000
1990 – 2024
RELATED:See current rent listings in Fitchburg on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic79.6%(16,309)
Black8.5%(1,745)
Hispanic / Latino6.5%(1,329)
Asian3.1%(643)
Other0%
Diversity Score40.5%(8,296)
2020
White, non-Hispanic62.9%(18,627)
Black10.6%(3,152)
Hispanic / Latino16.7%(4,935)
Asian5%(1,474)
Other3.9%(1,164)
Diversity Score69.2%(20,482)
Diversity Score
69
+71%since 2000
from 40 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
56.8%
+14.8 ptssince 2000
from 42.1% in 2000
US average: 32.9%
High school or higher
94.7%
+2.7 ptssince 2000
from 92.0% in 2000
US average: 88.5%
Graduate degree
23.8%
+7.9 ptssince 2000
from 16.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.5 min
+77%since 2000
from 11.5 min in 2000
US average: 26.9
Drive alone to work
79.3%
−1.5 ptssince 2009
from 80.7% in 2009
US average: 75.1%
No vehicle available
4.3%
+0.7 ptssince 2009
from 3.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.1%
−3.8 ptssince 2011
from 5.9% in 2011
US average: 5.4%
Labor force participation
70.4%
−2.3 ptssince 2011
from 72.7% in 2011
US average: 63.4%
Management & professional
56.6%
−9.1 ptssince 2009
from 65.7% in 2009
US average: 39.3%
Section 08

People & community

Male
53.1%
−0.5 ptssince 2009
from 53.6% in 2009
Female
46.9%
+0.5 ptssince 2009
from 46.4% in 2009
Foreign born
11.3%
−1.7 ptssince 2009
from 13.0% in 2009
US average: 13.5%
Uninsured
8.0%
−74.9 ptssince 2013
from 82.9% in 2013
US average: 8.8%
Drill deeper

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Pop 33,182
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Head to head

Compare Fitchburg to nearby cities

FITCHBURG VS
Oregon
Income$102,978+35%
Home value$417,200+29%
Population12,015−65%
SEE FULL COMPARISON →
FITCHBURG VS
Verona
Income$119,606+57%
Home value$420,400+30%
Population16,821−51%
SEE FULL COMPARISON →
FITCHBURG VS
Monona
Income$87,773+15%
Home value$427,900+32%
Population8,664−75%
SEE FULL COMPARISON →
FITCHBURG VS
Madison
Income$78,050+2%
Home value$372,900+15%
Population286,233+727%
SEE FULL COMPARISON →
Frequently asked

How many people live in Fitchburg, Wisconsin?

Fitchburg, Wisconsin has about 29,609 residents according to the 2020 American Community Survey.

What is the median household income in Fitchburg, Wisconsin?

The typical household in Fitchburg, Wisconsin earns about $76,240 a year. Half of households make more than that, and half make less.

Is Fitchburg, Wisconsin expensive?

In Fitchburg, Wisconsin, the median home is worth about $323,400, and the typical rent is about $1,098 a month.

How educated are people in Fitchburg, Wisconsin?

About 56.8% of adults age 25 and over in Fitchburg, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Fitchburg, Wisconsin?

About 11.1% of people in Fitchburg, Wisconsin live below the federal poverty line.

Has Fitchburg, Wisconsin grown since 1990?

Yes, Fitchburg, Wisconsin has grown since 1990. The population has added about 13,961 residents, a change of about 89 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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