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COUNTY

Clark County

Wisconsin · 35,052 residents (2025 est.) · 1,209.698 sq mi
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The short version

Clark County has lower-than-average household income, with a median household income of $67,400. Population has held roughly steady since 2000. 13% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $172,800.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.7
US median: 38.9
Less educated
13% hold a bachelor's degree
US average: 36%
Less affordable
home values up 34%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
34,739
+4%since 2000
from 33,557 in 2000
1990 – 2025
Population density
29 / sq mi
+4%since 2009
from 28 / sq mi in 2009
US average: 281
Median age
36.7
+2%since 2000
from 35.9 in 2000
US average: 38.9

PEP 2025 EST:35,052 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
31K32K33K34K35K1990201020202024Clark County
202435K
1990201020202024
Age distribution, 2024
Under 58.2%(2,839)
US avg: 5.6%
5 to 98.6%(2,987)
US avg: 6%
10 to 147.8%(2,698)
US avg: 6.4%
15 to 197.6%(2,627)
US avg: 6.6%
20 to 245.8%(2,019)
US avg: 6.5%
25 to 3410.3%(3,588)
US avg: 13.7%
35 to 4410.4%(3,616)
US avg: 13.2%
45 to 5410.8%(3,735)
US avg: 12.2%
55 to 6413.4%(4,646)
US avg: 12.7%
65 to 7410.4%(3,613)
US avg: 10.2%
75 to 844.6%(1,601)
US avg: 5.1%
85 and over2.2%(770)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$67,400
+7%inflation adjusted, since 2000
from $34,577 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,627
+116%since 2000
from $15,100 in 2000
US average: $44,673
Households earning $100K+
44.5%
+26.4 ptssince 2009
from 18.1% in 2009
US average: 53.3%
Poverty rate
12.1%
−0.6 ptssince 2000
from 12.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.426
+4%since 2010
from 0.411 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.9%
US avg: 9.9%
Agriculture, forestry, fishing11.2%
US avg: 1.6%
Construction11%
US avg: 1.2%
Information10.6%
US avg: 10.8%
Wholesale trade8.3%
US avg: 6.9%
Finance & insurance6%
US avg: 5.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Other services2.9%
US avg: 6.7%
Public administration2.4%
US avg: 4.8%
Transportation & warehousing1.6%
US avg: 2.2%
Education & health services1.1%
US avg: 0.9%
Arts, entertainment, food0.4%
US avg: 1.9%
Manufacturing0.2%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$172,800
+34%inflation adjusted, since 2000
from $70,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$823
+23%inflation adjusted, since 2000
from $366 in 2000
US average: $1,442
Owner-occupied
78.5%
−2.7 ptssince 2000
from 81.2% in 2000
21.5% rent
Vacancy rate
14.2%
+1.7 ptssince 2009
from 12.5% in 2009
US average: 10.0%
Owner cost-burdened
17.7%
−10.7 ptssince 2009
from 28.4% in 2009
US average: 22.9%
Renter cost-burdened
25.4%
−3.1 ptssince 2009
from 28.5% in 2009
US average: 47.4%
Afford Score
2.6
+1%since 2009
from 2.5 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
34
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Clark County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(32,716)
Black0.1%(39)
Hispanic / Latino1.2%(404)
Asian0.3%(101)
Other0%
2024
White, non-Hispanic90.5%(31,436)
Black0.3%(102)
Hispanic / Latino6.4%(2,232)
Asian0.4%(136)
Other2.4%(833)
Diversity Score
22
+142%since 2009
from 9 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
34
−9%since 2020
from 37 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican5.1%(1,755)
Nicaraguan0.2%(62)
Honduran0%(17)
Spaniard0%(16)
Cuban0%(11)
Asian origin
Filipino0.1%(38)
Hmong0.1%(35)
Burmese0.1%(26)
Korean0.1%(18)
Thai0%(5)
Pacific Islander origin
Samoan0%(1)
Ancestry
German40.3%(14,006)
Polish7.1%(2,468)
Irish6.5%(2,251)
Norwegian5.4%(1,867)
English5.2%(1,801)
American4.5%(1,576)
Swiss4.3%(1,505)
French2%(698)
Swedish1.8%(642)
Dutch1.2%(416)
Italian1.1%(371)
Czech1%(361)
+ 32 more ancestry groups with data
Slovene0.8%(276)
Finnish0.7%(245)
Danish0.6%(215)
Scottish0.4%(141)
Russian0.4%(128)
Scotch-Irish0.3%(93)
Croatian0.3%(87)
Austrian0.2%(85)
Hungarian0.2%(63)
Ukrainian0.2%(58)
Greek0.2%(56)
Slovak0.1%(47)
Lithuanian0.1%(37)
West Indian0.1%(34)
Welsh0.1%(30)
Romanian0.1%(27)
Jamaican0.1%(22)
British0%(16)
Ghanaian0%(16)
Canadian0%(15)
Belgian0%(13)
Haitian0%(12)
Latvian0%(5)
Arab0%(2)
RANKED:Largest German population · Largest Polish population · Largest Irish population · Largest Norwegian population · Largest English population
Section 05

Education

Bachelor's degree or higher
13.0%
+2.7 ptssince 2000
from 10.3% in 2000
US average: 35.6%
High school or higher
82.9%
+7.6 ptssince 2000
from 75.4% in 2000
US average: 89.6%
Graduate degree
3.7%
+0.8 ptssince 2000
from 2.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.2 min
+53%since 2000
from 14.5 min in 2000
US average: 26.5
Drive alone to work
69.0%
−2.0 ptssince 2009
from 71.0% in 2009
US average: 68.9%
Carpooled to work
9.3%
+0.4 ptssince 2009
from 8.9% in 2009
US average: 8.5%
Public transit
0.1%
Unchangedsince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
12.4%
+1.5 ptssince 2009
from 10.9% in 2009
US average: 15.0%
Walked to work
5.7%
−0.7 ptssince 2009
from 6.5% in 2009
US average: 2.4%
Biked to work
2.0%
+1.2 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
9.8%
+2.6 ptssince 2009
from 7.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.7%
−2.3 ptssince 2011
from 6.0% in 2011
US average: 5.2%
Labor force participation
64.3%
−2.3 ptssince 2011
from 66.6% in 2011
US average: 63.5%
Self-employed
11.0%
+0.8 ptssince 2009
from 10.2% in 2009
US average: 13.1%
Management & professional
30.0%
−29.0 ptssince 2009
from 59.0% in 2009
US average: 42.5%
Section 08

People & community

Male
51.1%
+0.7 ptssince 2009
from 50.4% in 2009
Female
48.9%
−0.7 ptssince 2009
from 49.6% in 2009
Foreign born
3.2%
+1.7 ptssince 2009
from 1.5% in 2009
US average: 14.1%
Veterans
6.2%
−43.9 ptssince 2009
from 50.2% in 2009
US average: 6.2%
With a disability
11.9%
+2.3 ptssince 2012
from 9.6% in 2012
US average: 13.3%
Uninsured
22.5%
−56.3 ptssince 2013
from 78.8% in 2013
US average: 8.4%
Broadband at home
78.6%
+14.5 ptssince 2017
from 64.1% in 2017
US average: 91.0%
English only at home
81.7%
−0.8 ptssince 2016
from 82.5% in 2016
US average: 77.7%
Spanish at home
4.6%
+0.9 ptssince 2016
from 3.7% in 2016
US average: 13.6%
Marital status
Men 15+
Never married31.3%(4,194)
Married57%(7,642)
Widowed3%(405)
Divorced8.7%(1,167)
Women 15+
Never married23.5%(3,013)
Married58.1%(7,439)
Widowed7.3%(938)
Divorced11.1%(1,417)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

Places similar to Clark County

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Pop 33,843
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Pop 32,510
Graham County
Pop 40,157
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Pop 32,914
Places similar to Clark County
Head to head

Compare Clark County to nearby counties

CLARK COUNTY VS
Jackson County
Income$68,110+1%
Home value$196,100+13%
Population20,999−40%
SEE FULL COMPARISON →
CLARK COUNTY VS
Taylor County
Income$69,350+3%
Home value$197,100+14%
Population20,118−43%
SEE FULL COMPARISON →
CLARK COUNTY VS
Eau Claire County
Income$74,546+11%
Home value$261,000+51%
Population109,033+211%
SEE FULL COMPARISON →
CLARK COUNTY VS
Wood County
Income$67,989+1%
Home value$175,600+2%
Population74,060+111%
SEE FULL COMPARISON →
Frequently asked

How many people live in Clark County, Wisconsin?

Clark County, Wisconsin has about 34,739 residents according to the 2024 American Community Survey.

What is the median household income in Clark County, Wisconsin?

The typical household in Clark County, Wisconsin earns about $67,400 a year. Half of households make more than that, and half make less.

Is Clark County, Wisconsin expensive?

In Clark County, Wisconsin, the median home is worth about $172,800, and the typical rent is about $823 a month.

How educated are people in Clark County, Wisconsin?

About 13.0% of adults age 25 and over in Clark County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Clark County, Wisconsin?

About 12.1% of people in Clark County, Wisconsin live below the federal poverty line.

Has Clark County, Wisconsin grown since 1990?

Yes, Clark County, Wisconsin has grown since 1990. The population has added about 3,092 residents, a change of about 10 percent over that period.

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Explore from here

8 census tracts
Census Tract 9505Census Tract 9501Census Tract 9506Census Tract 9502Census Tract 9503Census Tract 9504Census Tract 9507Census Tract 9508
14 ZIP codes
ZIP 54456ZIP 54771ZIP 54479ZIP 54446ZIP 54437ZIP 54460ZIP 54498ZIP 54436ZIP 54425ZIP 54422ZIP 54420ZIP 54488ZIP 54746ZIP 54493
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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