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METRO AREA

Sheboygan Metro

Sheboygan, WI · 1 counties · 118,047 residents (2025 est.) · 511.519 sq mi
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The short version

Sheboygan has lower-than-average household income, with a median household income of $73,094. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $232,700. It sits in the top 10% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.7
US median: 38.9
Less educated
27% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
117,991
+5%since 2000
from 112,646 in 2000
1990 – 2025
Population density
231 / sq mi
+5%since 2000
from 220 / sq mi in 2000
US average: 281
Median age
41.7
+13%since 2000
from 36.8 in 2000
US average: 38.9

PEP 2025 EST:118,047 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
102K107K111K115K119K1990201020202024Sheboygan
2024118K
1990201020202024
Section 02

Income & economy

Median household income
$73,094
−13%inflation adjusted, since 2000
from $46,237 in 2000
US average: $82,259
1990 – 2024
Per capita income
$40,078
+86%since 2000
from $21,509 in 2000
US average: $44,673
Households earning $100K+
48.7%
+18.0 ptssince 2009
from 30.6% in 2009
US average: 53.3%
Poverty rate
8.5%
+3.4 ptssince 2000
from 5.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.414
+7%since 2010
from 0.388 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade30.8%
US avg: 9.9%
Information9.5%
US avg: 10.8%
Other services5.5%
US avg: 6.7%
Wholesale trade5.1%
US avg: 6.9%
Public administration4.6%
US avg: 4.8%
Finance & insurance4%
US avg: 5.9%
Professional, scientific, technical3.3%
US avg: 5.1%
Transportation & warehousing2.1%
US avg: 2.2%
Agriculture, forestry, fishing1.7%
US avg: 1.6%
Construction1.6%
US avg: 1.2%
Arts, entertainment, food0.9%
US avg: 1.9%
Education & health services0.8%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$232,700
+21%inflation adjusted, since 2000
from $105,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$934
+6%inflation adjusted, since 2000
from $482 in 2000
US average: $1,442
Owner-occupied
71.5%
+0.1 ptssince 2000
from 71.4% in 2000
28.5% rent
Vacancy rate
6.3%
−1.1 ptssince 2009
from 7.4% in 2009
US average: 10.0%
Owner cost-burdened
15.6%
−8.7 ptssince 2009
from 24.3% in 2009
US average: 22.9%
Renter cost-burdened
31.6%
−6.5 ptssince 2009
from 38.0% in 2009
US average: 47.4%
Afford Score
3.2
+39%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
36
RELATED:See current rent listings in Sheboygan on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.1%(102,628)
Black1.1%(1,189)
Hispanic / Latino3.4%(3,789)
Asian3.3%(3,669)
Other0%
Diversity Score18.4%(20,701)
Segregation Score0%
2024
White, non-Hispanic80.8%(95,364)
Black2.1%(2,490)
Hispanic / Latino7.8%(9,148)
Asian5.8%(6,809)
Other3.5%(4,180)
Diversity Score42%(49,515)
Segregation Score34.4%(40,575)
Diversity Score
42
+128%since 2000
from 18 in 2000
1990 – 2024
Segregation Score
34
−7%since 2020
from 37 in 2020
Section 05

Education

Bachelor's degree or higher
27.5%
+9.6 ptssince 2000
from 17.9% in 2000
US average: 35.6%
High school or higher
93.5%
+9.0 ptssince 2000
from 84.4% in 2000
US average: 89.6%
Graduate degree
9.3%
+4.2 ptssince 2000
from 5.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.2 min
+58%since 2000
from 11.5 min in 2000
US average: 26.5
Drive alone to work
76.5%
−5.8 ptssince 2009
from 82.3% in 2009
US average: 68.9%
Carpooled to work
8.5%
−0.4 ptssince 2009
from 8.9% in 2009
US average: 8.5%
Public transit
0.3%
−0.1 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
10.9%
+7.6 ptssince 2009
from 3.3% in 2009
US average: 15.0%
Walked to work
2.0%
−1.4 ptssince 2009
from 3.3% in 2009
US average: 2.4%
Biked to work
0.6%
−0.2 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
5.2%
−2.0 ptssince 2009
from 7.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.7%
−3.7 ptssince 2011
from 6.5% in 2011
US average: 5.2%
Labor force participation
64.8%
−4.4 ptssince 2011
from 69.3% in 2011
US average: 63.5%
Self-employed
10.3%
+0.4 ptssince 2009
from 9.9% in 2009
US average: 13.1%
Management & professional
34.4%
−25.5 ptssince 2009
from 59.9% in 2009
US average: 42.5%
Section 08

People & community

Male
50.8%
+0.3 ptssince 2009
from 50.5% in 2009
Female
49.2%
−0.3 ptssince 2009
from 49.5% in 2009
Foreign born
5.8%
+1.1 ptssince 2009
from 4.7% in 2009
US average: 14.1%
Veterans
6.0%
−44.3 ptssince 2009
from 50.3% in 2009
US average: 6.2%
With a disability
11.9%
+1.4 ptssince 2012
from 10.5% in 2012
US average: 13.3%
Uninsured
4.0%
−88.4 ptssince 2013
from 92.4% in 2013
US average: 8.4%
Broadband at home
91.2%
+11.5 ptssince 2017
from 79.7% in 2017
US average: 91.0%
English only at home
90.4%
+0.1 ptssince 2016
from 90.3% in 2016
US average: 77.7%
Spanish at home
4.2%
+0.6 ptssince 2016
from 3.6% in 2016
US average: 13.6%
In this metro

Principal cities

SheboyganCENTRAL49,376
What's inside

1 component county

Sheboygan CountyCENTRAL118,047
Drill deeper

Metros similar to Sheboygan

Kalispell
Pop 115,429
Ames
Pop 128,090
Lawrence
Pop 120,920
Longview
Pop 114,885
Places similar to Sheboygan
Head to head

Compare Sheboygan side by side

SHEBOYGAN VS
Kalispell
Income$73,925+1%
Home value$535,500+130%
Population115,429−2%
SEE FULL COMPARISON →
SHEBOYGAN VS
Ames
Income$72,589−1%
Home value$248,988+7%
Population128,090+9%
SEE FULL COMPARISON →
SHEBOYGAN VS
Lawrence
Income$69,746−5%
Home value$309,400+33%
Population120,920+2%
SEE FULL COMPARISON →
SHEBOYGAN VS
Longview
Income$76,531+5%
Home value$397,500+71%
Population114,885−3%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sheboygan, WI?

Sheboygan, WI has about 117,991 residents according to the 2024 American Community Survey.

What is the median household income in Sheboygan, WI?

The typical household in Sheboygan, WI earns about $73,094 a year. Half of households make more than that, and half make less.

Is Sheboygan, WI expensive?

In Sheboygan, WI, the median home is worth about $232,700, and the typical rent is about $934 a month.

How educated are people in Sheboygan, WI?

About 27.5% of adults age 25 and over in Sheboygan, WI hold a bachelor's degree or higher.

What is the poverty rate in Sheboygan, WI?

About 8.5% of people in Sheboygan, WI live below the federal poverty line.

Has Sheboygan, WI grown since 1990?

Yes, Sheboygan, WI has grown since 1990. The population has added about 14,114 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →