RANKING · 2010 CENSUS · 149 SHOWN OF 149

Most self-employed workers, Wisconsin cities · 2010

Wisconsin cities ranked by the share of employed residents who work for themselves in an incorporated or unincorporated business (2023 ACS). This list covers the 149 cities in Wisconsin that qualify, ranked against each other statewide.

WisconsinAll statesPop > 5KAll rankings

SAME RANKING BYCounties States Metros ZIP codes

YEAR2010 2024

RANKPLACESTATEPOPSELF-EMPLOYED WORKERSVS 2000

01Monona, WIWI8,66419.9%–

02Shawano, WIWI9,69319.9%–

03Madison, WIWI286,23319.6%–

04Platteville, WIWI11,81519.4%–

05Ripon, WIWI7,73819.2%–

06Middleton, WIWI23,11517.9%–

07River Falls, WIWI17,91617.9%–

08Ashland, WIWI7,92717.5%–

09Sturgeon Bay, WIWI9,91717.2%–

10Windsor, WIWI10,08517.1%–

11West Salem, WIWI5,28817.0%–

12Allouez, WIWI13,83817.0%–

13McFarland, WIWI9,14516.7%–

14Cottage Grove, WIWI8,93016.3%–

15Rice Lake, WIWI8,88216.3%–

16Whitewater, WIWI16,03816.2%–

17Menomonie, WIWI16,66416.0%–

18Shorewood, WIWI13,47415.6%–

19Whitefish Bay, WIWI14,48915.3%–

20Mount Horeb, WIWI7,72515.1%–

21Lake Mills, WIWI6,65514.9%–

22Verona, WIWI16,82114.9%–

23Superior, WIWI26,39714.8%–

24Delafield, WIWI7,31414.7%–

25Onalaska, WIWI20,29714.7%–

26Milwaukee, WIWI562,40714.6%–

27DeForest, WIWI13,09414.5%–

28Fitchburg, WIWI34,61514.2%–

29Caledonia, WIWI25,22914.1%–

30Sun Prairie, WIWI39,22714.0%–

31Greendale, WIWI14,42613.9%–

32Elkhorn, WIWI10,04513.9%–

33Altoona, WIWI9,37613.8%–

34Columbus, WIWI5,40013.7%–

35Stevens Point, WIWI26,37713.7%–

36Pleasant Prairie, WIWI21,79813.7%–

37Cedarburg, WIWI12,91613.5%–

38Waupaca, WIWI6,35213.5%–

39Waunakee, WIWI16,41113.4%–

40Marshfield, WIWI18,98013.3%–

41Janesville, WIWI66,92913.3%–

42Antigo, WIWI8,06013.3%–

43Waupun, WIWI11,15013.2%–

44Stoughton, WIWI13,25613.1%–

45Rib Mountain, WIWI7,28013.0%–

46Oregon, WIWI12,01513.0%–

47Hobart, WIWI11,67412.8%–

48Hudson, WIWI15,01912.8%–

49Lake Geneva, WIWI8,81812.7%–

50Two Rivers, WIWI11,22212.4%–

51Elm Grove, WIWI6,35412.4%–

52Holmen, WIWI12,10512.3%–

53North Fond du Lac, WIWI5,42512.3%–

54Monroe, WIWI10,58112.3%–

55Baraboo, WIWI13,22412.3%–

56Milton, WIWI6,02412.3%–

57La Crosse, WIWI50,78412.2%–

58Mayville, WIWI5,18412.2%–

59Rothschild, WIWI5,62712.2%–

60Lake Hallie, WIWI7,39612.2%–

61Sparta, WIWI9,97412.2%–

62Eau Claire, WIWI72,46512.1%–

63Wauwatosa, WIWI48,64912.1%–

64Wausau, WIWI40,18812.1%–

65Kronenwetter, WIWI8,41312.1%–

66Beloit, WIWI36,64912.0%–

67Tomah, WIWI9,60012.0%–

68Sturtevant, WIWI6,85211.9%–

69Jefferson, WIWI7,81411.9%–

70Mount Pleasant, WIWI28,25311.9%–

71Oconomowoc, WIWI20,11911.9%–

72Beaver Dam, WIWI16,54211.8%–

73Fort Atkinson, WIWI12,38811.8%–

74Appleton, WIWI75,45211.8%–

75Howard, WIWI22,23311.8%–

76Oshkosh, WIWI67,46011.7%–

77Portage, WIWI9,95611.7%–

78Delavan, WIWI9,22811.6%–

79Glendale, WIWI14,79511.5%–

80Racine, WIWI77,90811.5%–

81Merrill, WIWI9,38911.4%–

82Bristol, WIWI5,30011.4%–

83Dodgeville, WIWI5,07611.3%–

84Edgerton, WIWI6,12111.2%–

85New Richmond, WIWI10,98811.1%–

86Pewaukee, WIWI16,37511.1%–

87Watertown, WIWI22,70411.1%–

88Green Bay, WIWI106,67511.1%–

89Ashwaubenon, WIWI17,39811.1%–

90Mequon, WIWI25,12011.0%–

91Plover, WIWI14,27410.9%–

92New London, WIWI7,72610.9%–

93Jackson, WIWI8,32210.8%–

94St. Francis, WIWI8,95510.8%–

95Manitowoc, WIWI34,67110.7%–

96Little Chute, WIWI11,80010.6%–

97Suamico, WIWI13,15310.6%–

98Reedsburg, WIWI10,64110.5%–

99Marinette, WIWI11,16810.4%–

100Brookfield, WIWI41,44810.4%–

101Kenosha, WIWI99,23910.3%–

102Richland Center, WIWI5,02010.3%–

103Mukwonago, WIWI8,54410.2%–

104Wisconsin Rapids, WIWI18,65410.2%–

105De Pere, WIWI25,59010.1%–

106Bellevue, WIWI16,77610.1%–

107Brown Deer, WIWI12,82110.0%–

108Chippewa Falls, WIWI15,29310.0%–

109Franklin, WIWI36,68710.0%–

110Port Washington, WIWI12,6589.9%–

111Union Grove, WIWI5,3709.8%–

112South Milwaukee, WIWI20,1919.7%–

113Fond du Lac, WIWI44,5419.7%–

114West Allis, WIWI60,1199.6%–

115West Bend, WIWI32,2689.6%–

116Prairie du Chien, WIWI5,4089.5%–

117Sheboygan Falls, WIWI8,6879.4%–

118Sheboygan, WIWI49,3769.4%–

119Lake Wisconsin, WIWI5,3849.3%–

120New Berlin, WIWI39,9539.3%–

121Berlin, WIWI5,5889.3%–

122Burlington, WIWI10,9519.2%–

123Evansville, WIWI5,8379.2%–

124Neenah, WIWI27,6389.1%–

125Hartford, WIWI16,0059.0%–

126Menomonee Falls, WIWI41,2918.9%–

127Cudahy, WIWI17,6558.9%–

128Rhinelander, WIWI8,2428.9%–

129Menasha, WIWI18,3858.9%–

130Muskego, WIWI25,6028.8%–

131Richfield, WIWI11,7858.7%–

132Germantown, WIWI21,0508.6%–

133Weston, WIWI15,9318.5%–

134Fox Point, WIWI6,5838.5%–

135Kimberly, WIWI7,5568.4%–

136Twin Lakes, WIWI6,3388.4%–

137Greenfield, WIWI37,1598.3%–

138Tichigan, WIWI5,0528.3%–

139Kaukauna, WIWI18,5178.2%–

140Waukesha, WIWI70,8728.2%–

141Pewaukee, WIWI8,2168.1%–

142Oak Creek, WIWI38,2968.0%–

143Sussex, WIWI12,7798.0%–

144Waterford, WIWI6,0258.0%–

145Plymouth, WIWI8,8218.0%–

146Hartland, WIWI10,7407.7%–

147Hales Corners, WIWI7,7407.4%–

148Grafton, WIWI13,3896.6%–

149Slinger, WIWI6,4955.6%–

SHOWING 1–149 OF 149

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UPDATED 2026-06-02 · DATA: US CENSUS BUREAU ACS 5-YEAR ESTIMATES