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CITY

Jackson

Wisconsin · 8,322 residents (2025 est.) · 3.863 sq mi
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Notable rankings
#302Lowest unemploymentof 6,8261.5%
The short version

Jackson is wealthier than most US places, with a median household income of $93,170. The city has grown rapidly, with population up 62% since 2000. Median home value has more than doubled since 2000, reaching $321,500. Poverty is rare here, at 6.0% of residents. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 42.6
US median: 38.9
Average education
36% hold a bachelor's degree
US average: 36%
Less affordable
home values up 32%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
8,003
+62%since 2000
from 4,938 in 2000
1990 – 2025
Population density
2,072 / sq mi
+62%since 2000
from 1,278 / sq mi in 2000
US average: 281
Median age
42.6
+29%since 2000
from 33.1 in 2000
US average: 38.9

PEP 2025 EST:8,322 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K4K5K7K9K1990201020202024Jackson
20248K
1990201020202024
Section 02

Income & economy

Median household income
$93,170
−5%inflation adjusted, since 2000
from $53,990 in 2000
US average: $82,259
1990 – 2024
Per capita income
$57,155
+144%since 2000
from $23,450 in 2000
US average: $44,673
Households earning $100K+
64.4%
+23.5 ptssince 2009
from 40.9% in 2009
US average: 53.3%
Poverty rate
6.0%
+1.5 ptssince 2000
from 4.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.446
+26%since 2010
from 0.355 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.7%
US avg: 9.9%
Information14.8%
US avg: 10.8%
Other services6.5%
US avg: 6.7%
Public administration5%
US avg: 4.8%
Wholesale trade4.5%
US avg: 6.9%
Finance & insurance3.2%
US avg: 5.9%
Professional, scientific, technical2.9%
US avg: 5.1%
Transportation & warehousing1.7%
US avg: 2.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Education & health services0.3%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$321,500
+32%inflation adjusted, since 2000
from $134,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,151
−8%inflation adjusted, since 2000
from $689 in 2000
US average: $1,442
Owner-occupied
69.7%
−0.2 ptssince 2000
from 69.9% in 2000
30.3% rent
Vacancy rate
1.2%
−0.5 ptssince 2009
from 1.7% in 2009
US average: 10.0%
Owner cost-burdened
16.7%
−4.2 ptssince 2009
from 20.8% in 2009
US average: 22.9%
Renter cost-burdened
35.4%
+9.4 ptssince 2009
from 26.0% in 2009
US average: 47.4%
Afford Score
3.5
+39%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
54
RELATED:See current rent listings in Jackson on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.7%(4,826)
Black0.1%(4)
Hispanic / Latino1.2%(61)
Asian0.2%(10)
Other0%
Diversity Score3.8%(186)
2024
White, non-Hispanic93.1%(7,451)
Black0.3%(24)
Hispanic / Latino3.5%(279)
Asian0.2%(18)
Other2.9%(231)
Diversity Score16.4%(1,312)
Diversity Score
16
+334%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
35.7%
+12.6 ptssince 2000
from 23.1% in 2000
US average: 35.6%
High school or higher
97.7%
+7.7 ptssince 2000
from 90.1% in 2000
US average: 89.6%
Graduate degree
12.0%
+9.1 ptssince 2000
from 2.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.5 min
+85%since 2000
from 14.8 min in 2000
US average: 26.5
Drive alone to work
77.5%
−10.6 ptssince 2009
from 88.1% in 2009
US average: 68.9%
Carpooled to work
5.3%
−2.1 ptssince 2009
from 7.4% in 2009
US average: 8.5%
Public transit
0.5%
−0.1 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
16.5%
+14.9 ptssince 2009
from 1.5% in 2009
US average: 15.0%
Walked to work
0.0%
−0.8 ptssince 2009
from 0.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.0%
−0.6 ptssince 2009
from 2.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.5%
−3.3 ptssince 2011
from 4.9% in 2011
US average: 5.2%
Labor force participation
71.2%
−4.5 ptssince 2011
from 75.7% in 2011
US average: 63.5%
Self-employed
13.5%
+3.5 ptssince 2009
from 10.0% in 2009
US average: 13.1%
Management & professional
37.6%
−23.9 ptssince 2009
from 61.5% in 2009
US average: 42.5%
Section 08

People & community

Male
47.1%
−5.9 ptssince 2009
from 53.0% in 2009
Female
52.9%
+5.9 ptssince 2009
from 47.0% in 2009
Foreign born
3.1%
−3.4 ptssince 2009
from 6.5% in 2009
US average: 14.1%
Veterans
9.6%
−42.0 ptssince 2009
from 51.6% in 2009
US average: 6.2%
With a disability
10.2%
−2.3 ptssince 2012
from 12.5% in 2012
US average: 13.3%
Uninsured
2.0%
−93.9 ptssince 2013
from 95.9% in 2013
US average: 8.4%
Broadband at home
95.7%
+7.1 ptssince 2017
from 88.6% in 2017
US average: 91.0%
English only at home
97.9%
Unchangedsince 2016
from 97.8% in 2016
US average: 77.7%
Spanish at home
1.6%
+0.8 ptssince 2016
from 0.8% in 2016
US average: 13.6%
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Compare Jackson to nearby cities

JACKSON VS
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Home value$373,600+16%
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JACKSON VS
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JACKSON VS
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JACKSON VS
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Frequently asked

How many people live in Jackson, Wisconsin?

Jackson, Wisconsin has about 8,003 residents according to the 2024 American Community Survey.

What is the median household income in Jackson, Wisconsin?

The typical household in Jackson, Wisconsin earns about $93,170 a year. Half of households make more than that, and half make less.

Is Jackson, Wisconsin expensive?

In Jackson, Wisconsin, the median home is worth about $321,500, and the typical rent is about $1,151 a month.

How educated are people in Jackson, Wisconsin?

About 35.7% of adults age 25 and over in Jackson, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Jackson, Wisconsin?

About 6.0% of people in Jackson, Wisconsin live below the federal poverty line.

Has Jackson, Wisconsin grown since 1990?

Yes, Jackson, Wisconsin has grown since 1990. The population has added about 5,517 residents, a change of about 222 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Jackson, Wisconsin: demographics, income & housing data · CensusEasy