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CITY · 2020 ACS

Jackson

Wisconsin · 7,185 residents · 3.863 sq mi
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The short version

Jackson is wealthier than most US places, with a median household income of $81,301. Population has grown 46% since 2000. Median home value has risen by half since 2000, reaching $211,500. Households here earn about 28% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 42.9
US median: 38.8
Less educated
28% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
7,185
+46%since 2000
from 4,938 in 2000
1990 – 2025
Population density
1,860 / sq mi
+46%since 2000
from 1,278 / sq mi in 2000
US average: 280
Median age
42.9
+30%since 2000
from 33.1 in 2000
US average: 38.8
Population, 1990 – 2024
2K4K5K7K9K1990201020202024Jackson
20248K
1990201020202024
Section 02

Income & economy

Median household income
$81,301
Unchangedinflation adjusted, since 2000
from $53,990 in 2000
US average: $66,278
1990 – 2024
Per capita income
$38,324
+63%since 2000
from $23,450 in 2000
US average: $35,364
Households earning $100K+
55.4%
+14.5 ptssince 2009
from 40.9% in 2009
US average: 43.9%
Poverty rate
7.3%
+2.8 ptssince 2000
from 4.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade16.7%
US avg: 10%
Information15.9%
US avg: 11.1%
Other services8.1%
US avg: 6.6%
Public administration5%
US avg: 4.7%
Wholesale trade4.4%
US avg: 6.7%
Arts, entertainment, food3.2%
US avg: 2%
Finance & insurance2.6%
US avg: 5.5%
Transportation & warehousing2.1%
US avg: 2.5%
Professional, scientific, technical2.1%
US avg: 4.7%
Education & health services0.6%
US avg: 0.8%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$211,500
+5%inflation adjusted, since 2000
from $134,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$980
−5%inflation adjusted, since 2000
from $689 in 2000
US average: $1,124
Owner-occupied
74.0%
+4.1 ptssince 2000
from 69.9% in 2000
26.0% rent
Afford Score
2.6
+5%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Jackson on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.7%(4,826)
Black0.1%(4)
Hispanic / Latino1.2%(61)
Asian0.2%(10)
Other0%
Diversity Score3.8%(186)
2020
White, non-Hispanic92.6%(6,655)
Black0.8%(61)
Hispanic / Latino2.4%(173)
Asian0.8%(59)
Other1.7%(120)
Diversity Score14%(1,009)
Diversity Score
14
+272%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
27.6%
+4.4 ptssince 2000
from 23.1% in 2000
US average: 32.9%
High school or higher
94.8%
+4.7 ptssince 2000
from 90.1% in 2000
US average: 88.5%
Graduate degree
5.7%
+2.9 ptssince 2000
from 2.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
26.4 min
+78%since 2000
from 14.8 min in 2000
US average: 26.9
Drive alone to work
91.0%
+2.9 ptssince 2009
from 88.1% in 2009
US average: 75.1%
No vehicle available
2.5%
−0.2 ptssince 2009
from 2.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.4%
+0.6 ptssince 2011
from 4.9% in 2011
US average: 5.4%
Labor force participation
65.8%
−9.9 ptssince 2011
from 75.7% in 2011
US average: 63.4%
Management & professional
43.6%
−17.9 ptssince 2009
from 61.5% in 2009
US average: 39.3%
Section 08

People & community

Male
47.8%
−5.2 ptssince 2009
from 53.0% in 2009
Female
52.2%
+5.2 ptssince 2009
from 47.0% in 2009
Foreign born
3.1%
−3.4 ptssince 2009
from 6.5% in 2009
US average: 13.5%
Uninsured
6.2%
−89.7 ptssince 2013
from 95.9% in 2013
US average: 8.8%
Drill deeper

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Compare Jackson to nearby cities

JACKSON VS
Germantown
Income$100,231+23%
Home value$373,600+77%
Population21,050+153%
SEE FULL COMPARISON →
JACKSON VS
Richfield
Income$143,963+77%
Home value$503,400+138%
Population11,785+42%
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JACKSON VS
West Bend
Income$74,076−9%
Home value$263,100+24%
Population32,268+288%
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JACKSON VS
Cedarburg
Income$84,896+4%
Home value$422,000+100%
Population12,916+55%
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Frequently asked

How many people live in Jackson, Wisconsin?

Jackson, Wisconsin has about 7,185 residents according to the 2020 American Community Survey.

What is the median household income in Jackson, Wisconsin?

The typical household in Jackson, Wisconsin earns about $81,301 a year. Half of households make more than that, and half make less.

Is Jackson, Wisconsin expensive?

In Jackson, Wisconsin, the median home is worth about $211,500, and the typical rent is about $980 a month.

How educated are people in Jackson, Wisconsin?

About 27.6% of adults age 25 and over in Jackson, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Jackson, Wisconsin?

About 7.3% of people in Jackson, Wisconsin live below the federal poverty line.

Has Jackson, Wisconsin grown since 1990?

Yes, Jackson, Wisconsin has grown since 1990. The population has added about 4,699 residents, a change of about 189 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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