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CITY

Tomah

Wisconsin · 9,600 residents (2025 est.) · 7.866 sq mi
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The short version

Tomah has notably lower household income than the US average, with a median household income of $51,274. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $174,300. Households here earn about 34% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.8
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Less affordable
home values up 34%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
9,532
+13%since 2000
from 8,419 in 2000
1990 – 2025
Population density
1,212 / sq mi
+13%since 2000
from 1,070 / sq mi in 2000
US average: 281
Median age
41.8
+10%since 2000
from 37.9 in 2000
US average: 38.9

PEP 2025 EST:9,600 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7K8K9K9K10K1990201020202024Tomah
202410K
1990201020202024
Section 02

Income & economy

Median household income
$51,274
−12%inflation adjusted, since 2000
from $31,986 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,585
+99%since 2000
from $17,409 in 2000
US average: $44,673
Households earning $100K+
33.6%
+13.1 ptssince 2009
from 20.5% in 2009
US average: 53.3%
Poverty rate
16.7%
+3.9 ptssince 2000
from 12.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.450
+7%since 2010
from 0.420 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.4%
US avg: 9.9%
Information11.1%
US avg: 10.8%
Finance & insurance5.3%
US avg: 5.9%
Agriculture, forestry, fishing4.8%
US avg: 1.6%
Professional, scientific, technical4.7%
US avg: 5.1%
Other services4.1%
US avg: 6.7%
Manufacturing3.1%
US avg: 0.4%
Wholesale trade2.8%
US avg: 6.9%
Arts, entertainment, food2.5%
US avg: 1.9%
Public administration1.7%
US avg: 4.8%
Construction1.6%
US avg: 1.2%
Education & health services0.6%
US avg: 0.9%
Transportation & warehousing0%
US avg: 2.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$174,300
+34%inflation adjusted, since 2000
from $71,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$903
+1%inflation adjusted, since 2000
from $492 in 2000
US average: $1,442
Owner-occupied
55.2%
−5.7 ptssince 2000
from 60.9% in 2000
44.8% rent
Vacancy rate
7.8%
+0.5 ptssince 2009
from 7.3% in 2009
US average: 10.0%
Owner cost-burdened
15.2%
−6.5 ptssince 2009
from 21.7% in 2009
US average: 22.9%
Renter cost-burdened
41.8%
+7.5 ptssince 2009
from 34.3% in 2009
US average: 47.4%
Afford Score
3.4
+53%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
42
RELATED:See current rent listings in Tomah on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.2%(7,932)
Black1%(85)
Hispanic / Latino1.4%(119)
Asian0.7%(56)
Other0%
Diversity Score7.8%(654)
2024
White, non-Hispanic88.4%(8,428)
Black2.1%(200)
Hispanic / Latino4.7%(448)
Asian0.8%(80)
Other3.9%(376)
Diversity Score26.7%(2,549)
Diversity Score
27
+245%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.2%
+11.0 ptssince 2000
from 13.2% in 2000
US average: 35.6%
High school or higher
90.7%
+7.7 ptssince 2000
from 82.9% in 2000
US average: 89.6%
Graduate degree
8.0%
+3.9 ptssince 2000
from 4.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
16.9 min
+58%since 2000
from 10.7 min in 2000
US average: 26.5
Drive alone to work
87.2%
+5.6 ptssince 2009
from 81.6% in 2009
US average: 68.9%
Carpooled to work
5.2%
−4.6 ptssince 2009
from 9.8% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
3.6%
+2.0 ptssince 2009
from 1.6% in 2009
US average: 15.0%
Walked to work
3.2%
−2.1 ptssince 2009
from 5.3% in 2009
US average: 2.4%
Biked to work
0.5%
+0.2 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
11.5%
+3.3 ptssince 2009
from 8.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.3%
−1.9 ptssince 2011
from 6.2% in 2011
US average: 5.2%
Labor force participation
60.8%
−7.2 ptssince 2011
from 67.9% in 2011
US average: 63.5%
Self-employed
15.9%
+4.6 ptssince 2009
from 11.3% in 2009
US average: 13.1%
Management & professional
32.2%
−31.1 ptssince 2009
from 63.4% in 2009
US average: 42.5%
Section 08

People & community

Male
51.0%
+3.4 ptssince 2009
from 47.7% in 2009
Female
49.0%
−3.4 ptssince 2009
from 52.3% in 2009
Foreign born
2.0%
−0.3 ptssince 2009
from 2.2% in 2009
US average: 14.1%
Veterans
17.7%
−29.4 ptssince 2009
from 47.1% in 2009
US average: 6.2%
With a disability
21.6%
+6.6 ptssince 2012
from 15.0% in 2012
US average: 13.3%
Uninsured
5.0%
−87.8 ptssince 2013
from 92.8% in 2013
US average: 8.4%
Broadband at home
88.2%
+14.0 ptssince 2017
from 74.2% in 2017
US average: 91.0%
English only at home
96.7%
+1.1 ptssince 2016
from 95.7% in 2016
US average: 77.7%
Spanish at home
0.7%
−2.7 ptssince 2016
from 3.4% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Tomah to nearby cities

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TOMAH VS
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TOMAH VS
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TOMAH VS
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Home value$285,900+64%
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Frequently asked

How many people live in Tomah, Wisconsin?

Tomah, Wisconsin has about 9,532 residents according to the 2024 American Community Survey.

What is the median household income in Tomah, Wisconsin?

The typical household in Tomah, Wisconsin earns about $51,274 a year. Half of households make more than that, and half make less.

Is Tomah, Wisconsin expensive?

In Tomah, Wisconsin, the median home is worth about $174,300, and the typical rent is about $903 a month.

How educated are people in Tomah, Wisconsin?

About 24.2% of adults age 25 and over in Tomah, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Tomah, Wisconsin?

About 16.7% of people in Tomah, Wisconsin live below the federal poverty line.

Has Tomah, Wisconsin grown since 1990?

Yes, Tomah, Wisconsin has grown since 1990. The population has added about 1,962 residents, a change of about 26 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Tomah, Wisconsin: demographics, income & housing data · CensusEasy