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CITY

Rothschild

Wisconsin · 5,627 residents (2025 est.) · 6.53 sq mi
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Part of the Wausau metro area
The short version

Rothschild is a city of 5,600 people in Wisconsin. The foreign-born share is 3%. Home values have more than doubled since 2000, reaching $203,600. Getting to work takes 16 minutes on average. 75% of homes are owner-occupied. 95% were living in the same home a year earlier.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.6
US median: 38.9
Average education
34% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

5,600
+13%since 2000
from 4,970 in 2000
5,627 in 2025 (Census Bureau estimate)
1990 – 2025
858 / sq mi
+6%since 2009
from 811 / sq mi in 2009
US average: 281
38.6
+1%since 2000
from 38.4 in 2000
US average: 38.9
Land area
6.53 sq mi
Population, 19902024
3K4K4K5K6K19902000201020202024Rothschild
20246K
1990201020202024
Age distribution, 2024
Under 57.1%(398)
US avg: 5.6%
5 to 97.8%(434)
US avg: 6%
10 to 147%(392)
US avg: 6.4%
15 to 196.1%(341)
US avg: 6.6%
20 to 245.6%(311)
US avg: 6.5%
25 to 3413.6%(762)
US avg: 13.7%
35 to 4412.6%(707)
US avg: 13.2%
45 to 5411.8%(661)
US avg: 12.2%
55 to 6410.6%(595)
US avg: 12.7%
65 to 7410.5%(587)
US avg: 10.2%
75 to 845.3%(299)
US avg: 5.1%
85 and over2%(113)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$88,261
−4%inflation adjusted, since 2000
from $50,543 in 2000
US average: $82,259
1990 – 2024
$41,289
+86%since 2000
from $22,236 in 2000
US average: $44,673
Households earning $100K+
60.4%
+25.0 ptssince 2009
from 35.3% in 2009
US average: 53.3%
8.4%
+4.5 ptssince 2000
from 4.0% in 2000
US average: 12.5%
0.386
Unchangedsince 2010
from 0.384 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade21.2%
US avg: 9.9%
Information13.8%
US avg: 10.8%
Other services12%
US avg: 6.7%
Public administration11.1%
US avg: 4.8%
Finance & insurance6.2%
US avg: 5.9%
Professional, scientific, technical6.2%
US avg: 5.1%
Transportation & warehousing5.2%
US avg: 2.2%
Wholesale trade1.8%
US avg: 6.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Arts, entertainment, food0.5%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$203,600
+14%inflation adjusted, since 2000
from $97,700 in 2000
US average: $376,019
1990 – 2024
$970
+11%inflation adjusted, since 2000
from $480 in 2000
US average: $1,442
74.7%
−6.5 ptssince 2000
from 81.1% in 2000
25.3% rent
1.1%
−4.1 ptssince 2009
from 5.2% in 2009
US average: 10.0%
2.43 people
+4%since 2009
from 2.34 people in 2009
US average: 2.54
9.9%
−6.0 ptssince 2009
from 15.9% in 2009
US average: 22.9%
44.8%
+7.0 ptssince 2009
from 37.8% in 2009
US average: 47.4%
2.3
+1%since 2009
from 2.3 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
46
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic96%(4,769)
Black0.3%(14)
Hispanic / Latino0.3%(14)
Asian2.9%(143)
Other0%
2024
White, non-Hispanic87.9%(4,924)
Black3.3%(185)
Hispanic / Latino0.8%(44)
Asian4.6%(257)
Other3.4%(190)
28
+83%since 2009
from 15 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Cuban0.6%(34)
Colombian0.2%(10)
Asian origin
Hmong3%(167)
Filipino0.6%(36)
Ancestry
German41.4%(2,319)
Polish16%(897)
Irish10.3%(574)
Czech8.3%(464)
English7.4%(416)
Norwegian5.6%(315)
Swedish3.3%(184)
Italian2.7%(152)
French2.4%(135)
Welsh1.3%(72)
American1.2%(65)
+ 13 more ancestry groups with data
Dutch0.9%(49)
Danish0.7%(37)
Nigerian0.7%(37)
Finnish0.6%(33)
Austrian0.4%(24)
Lithuanian0.4%(24)
Belgian0.3%(19)
Scottish0.3%(15)
Russian0.3%(14)
Hungarian0.2%(10)
Canadian0.2%(9)
Section 05

Education

33.6%
+9.8 ptssince 2000
from 23.8% in 2000
US average: 35.6%
High school or higher
95.6%
+5.3 ptssince 2000
from 90.2% in 2000
US average: 89.6%
6.5%
+1.1 ptssince 2000
from 5.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

16.4 min
+71%since 2000
from 9.6 min in 2000
US average: 26.5
79.6%
−7.7 ptssince 2009
from 87.3% in 2009
US average: 68.9%
6.0%
−1.3 ptssince 2009
from 7.3% in 2009
US average: 8.5%
0.3%
+0.3 ptssince 2009
from 0.0% in 2009
US average: 3.2%
13.7%
+11.2 ptssince 2009
from 2.5% in 2009
US average: 15.0%
0.4%
Unchangedsince 2009
from 0.3% in 2009
US average: 2.4%
0.0%
−2.2 ptssince 2009
from 2.2% in 2009
US average: 0.4%
7.4%
+4.8 ptssince 2009
from 2.6% in 2009
US average: 8.3%
Section 07

Work & employment

0.3%
−4.4 ptssince 2011
from 4.7% in 2011
US average: 5.2%
69.7%
−4.3 ptssince 2011
from 74.0% in 2011
US average: 63.5%
Women 20-64 in the labor force
91.5%
+7.5 ptssince 2020
from 84.0% in 2020
US average: 74.6%
9.1%
−2.9 ptssince 2009
from 12.0% in 2009
US average: 13.1%
32.6%
−0.3 ptssince 2009
from 32.9% in 2009
US average: 42.5%
Section 08

People & community

52.8%
+5.1 ptssince 2009
from 47.7% in 2009
47.2%
−5.1 ptssince 2009
from 52.3% in 2009
3.5%
+2.0 ptssince 2009
from 1.5% in 2009
US average: 14.1%
6.2%
−8.5 ptssince 2009
from 14.7% in 2009
US average: 6.2%
11.6%
−1.6 ptssince 2012
from 13.2% in 2012
US average: 13.3%
3.8%
−2.8 ptssince 2013
from 6.6% in 2013
US average: 8.4%
91.8%
+10.2 ptssince 2017
from 81.6% in 2017
US average: 91.0%
Computer in household
96.6%
+3.0 ptssince 2020
from 93.6% in 2020
US average: 95.5%
95.0%
+4.5 ptssince 2020
from 90.5% in 2020
US average: 87.7%
96.2%
−0.7 ptssince 2016
from 96.9% in 2016
US average: 77.7%
0.0%
−0.9 ptssince 2016
from 0.9% in 2016
US average: 13.6%
Marital status
Men 15+
Never married36.8%(820)
Married53.1%(1,183)
Widowed2.9%(65)
Divorced7.2%(160)
Women 15+
Never married22.5%(484)
Married53.8%(1,156)
Widowed8.8%(189)
Divorced14.9%(319)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

3.8%
−2.8 ptssince 2013
from 6.6% in 2013
US average: 8.4%
66.2%
−3.4 ptssince 2020
from 69.6% in 2020
US average: 54.8%
Direct-purchase
11.8%
+0.9 ptssince 2020
from 10.9% in 2020
US average: 13.8%
19.1%
+1.0 ptssince 2020
from 18.1% in 2020
US average: 18.4%
14.6%
+1.5 ptssince 2020
from 13.1% in 2020
US average: 20.9%
VA health care
2.8%
−0.1 ptssince 2020
from 2.9% in 2020
US average: 2.2%
Any private
77.8%
−3.0 ptssince 2020
from 80.8% in 2020
US average: 67.1%
Any public
29.1%
+1.3 ptssince 2020
from 27.8% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)8.5%(22)
US avg: 26.4%
Gulf War (1990s)16.5%(43)
US avg: 24.3%
Vietnam era50.8%(132)
US avg: 33.1%
Korean War7.3%(19)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 260 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Rothschild, Wisconsin?

Rothschild, Wisconsin has about 5,600 residents according to the 2024 American Community Survey.

What is the median household income in Rothschild, Wisconsin?

The typical household in Rothschild, Wisconsin earns about $88,261 a year. Half of households make more than that, and half make less.

Is Rothschild, Wisconsin expensive?

In Rothschild, Wisconsin, the median home is worth about $203,600, and the typical rent is about $970 a month.

How educated are people in Rothschild, Wisconsin?

About 33.6% of adults age 25 and over in Rothschild, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rothschild, Wisconsin?

About 8.4% of people in Rothschild, Wisconsin live below the federal poverty line.

Has Rothschild, Wisconsin grown since 1990?

Yes, Rothschild, Wisconsin has grown since 1990. The population has added about 2,290 residents, a change of about 69 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →