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CITY

Rothschild

Wisconsin · 5,627 residents (2025 est.) · 6.529 sq mi
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Part of the Wausau metro area
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Notable rankings
#24Lowest unemploymentof 6,8260.3%
The short version

Rothschild has roughly average household income, with a median household income of $88,261. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $203,600.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.6
US median: 38.9
Average education
34% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
5,600
+13%since 2000
from 4,970 in 2000
1990 – 2025
Population density
858 / sq mi
+13%since 2000
from 761 / sq mi in 2000
US average: 281
Median age
38.6
+1%since 2000
from 38.4 in 2000
US average: 38.9

PEP 2025 EST:5,627 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K4K4K5K6K1990201020202024Rothschild
20246K
1990201020202024
Section 02

Income & economy

Median household income
$88,261
−4%inflation adjusted, since 2000
from $50,543 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,289
+86%since 2000
from $22,236 in 2000
US average: $44,673
Households earning $100K+
60.4%
+25.0 ptssince 2009
from 35.3% in 2009
US average: 53.3%
Poverty rate
8.4%
+4.5 ptssince 2000
from 4.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.386
Unchangedsince 2010
from 0.384 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade21.2%
US avg: 9.9%
Information13.8%
US avg: 10.8%
Other services12%
US avg: 6.7%
Public administration11.1%
US avg: 4.8%
Finance & insurance6.2%
US avg: 5.9%
Professional, scientific, technical6.2%
US avg: 5.1%
Transportation & warehousing5.2%
US avg: 2.2%
Wholesale trade1.8%
US avg: 6.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Arts, entertainment, food0.5%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$203,600
+14%inflation adjusted, since 2000
from $97,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$970
+11%inflation adjusted, since 2000
from $480 in 2000
US average: $1,442
Owner-occupied
74.7%
−6.5 ptssince 2000
from 81.1% in 2000
25.3% rent
Vacancy rate
1.1%
−4.1 ptssince 2009
from 5.2% in 2009
US average: 10.0%
Owner cost-burdened
9.9%
−6.0 ptssince 2009
from 15.9% in 2009
US average: 22.9%
Renter cost-burdened
44.8%
+7.0 ptssince 2009
from 37.8% in 2009
US average: 47.4%
Afford Score
2.3
+19%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
46
RELATED:See current rent listings in Rothschild on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96%(4,769)
Black0.3%(14)
Hispanic / Latino0.3%(14)
Asian2.9%(143)
Other0%
Diversity Score8.4%(417)
2024
White, non-Hispanic87.9%(4,924)
Black3.3%(185)
Hispanic / Latino0.8%(44)
Asian4.6%(257)
Other3.4%(190)
Diversity Score27.8%(1,557)
Diversity Score
28
+231%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
33.6%
+9.8 ptssince 2000
from 23.8% in 2000
US average: 35.6%
High school or higher
95.6%
+5.3 ptssince 2000
from 90.2% in 2000
US average: 89.6%
Graduate degree
6.5%
+1.1 ptssince 2000
from 5.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
16.4 min
+71%since 2000
from 9.6 min in 2000
US average: 26.5
Drive alone to work
79.6%
−7.7 ptssince 2009
from 87.3% in 2009
US average: 68.9%
Carpooled to work
6.0%
−1.3 ptssince 2009
from 7.3% in 2009
US average: 8.5%
Public transit
0.3%
+0.3 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
13.7%
+11.2 ptssince 2009
from 2.5% in 2009
US average: 15.0%
Walked to work
0.4%
Unchangedsince 2009
from 0.3% in 2009
US average: 2.4%
Biked to work
0.0%
−2.2 ptssince 2009
from 2.2% in 2009
US average: 0.4%
No vehicle available
7.4%
+4.8 ptssince 2009
from 2.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.3%
−4.4 ptssince 2011
from 4.7% in 2011
US average: 5.2%
Labor force participation
69.7%
−4.3 ptssince 2011
from 74.0% in 2011
US average: 63.5%
Self-employed
9.1%
−2.9 ptssince 2009
from 12.0% in 2009
US average: 13.1%
Management & professional
32.6%
−33.7 ptssince 2009
from 66.3% in 2009
US average: 42.5%
Section 08

People & community

Male
52.8%
+5.1 ptssince 2009
from 47.7% in 2009
Female
47.2%
−5.1 ptssince 2009
from 52.3% in 2009
Foreign born
3.5%
+2.0 ptssince 2009
from 1.5% in 2009
US average: 14.1%
Veterans
6.2%
−40.3 ptssince 2009
from 46.5% in 2009
US average: 6.2%
With a disability
11.6%
−1.6 ptssince 2012
from 13.2% in 2012
US average: 13.3%
Uninsured
3.8%
−89.6 ptssince 2013
from 93.4% in 2013
US average: 8.4%
Broadband at home
91.8%
+10.2 ptssince 2017
from 81.6% in 2017
US average: 91.0%
English only at home
96.2%
−0.7 ptssince 2016
from 96.9% in 2016
US average: 77.7%
Spanish at home
0.0%
−0.9 ptssince 2016
from 0.9% in 2016
US average: 13.6%
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Frequently asked

How many people live in Rothschild, Wisconsin?

Rothschild, Wisconsin has about 5,600 residents according to the 2024 American Community Survey.

What is the median household income in Rothschild, Wisconsin?

The typical household in Rothschild, Wisconsin earns about $88,261 a year. Half of households make more than that, and half make less.

Is Rothschild, Wisconsin expensive?

In Rothschild, Wisconsin, the median home is worth about $203,600, and the typical rent is about $970 a month.

How educated are people in Rothschild, Wisconsin?

About 33.6% of adults age 25 and over in Rothschild, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rothschild, Wisconsin?

About 8.4% of people in Rothschild, Wisconsin live below the federal poverty line.

Has Rothschild, Wisconsin grown since 1990?

Yes, Rothschild, Wisconsin has grown since 1990. The population has added about 2,290 residents, a change of about 69 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →