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CITY · 2010 ACS

Rothschild

Wisconsin · 5,269 residents · 6.529 sq mi
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The short version

Rothschild has roughly average household income, with a median household income of $57,948. Population has held roughly steady since 2000. Median home value is $136,500. Poverty is rare here, at 2.8% of residents.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 41.8
US median: 37.2
Average education
29% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
5,269
+6%since 2000
from 4,970 in 2000
1990 – 2025
Population density
807 / sq mi
+6%since 2000
from 761 / sq mi in 2000
US average: 261
Median age
41.8
+9%since 2000
from 38.4 in 2000
US average: 37.2
Population, 1990 – 2024
3K4K4K5K6K1990201020202024Rothschild
20246K
1990201020202024
Section 02

Income & economy

Median household income
$57,948
−9%inflation adjusted, since 2000
from $50,543 in 2000
US average: $52,703
1990 – 2024
Per capita income
$30,509
+37%since 2000
from $22,236 in 2000
US average: $27,286
Households earning $100K+
32.4%
−3.0 ptssince 2009
from 35.3% in 2009
US average: 33.3%
Poverty rate
2.8%
−1.2 ptssince 2000
from 4.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.384
US average: 0.461
Workforce by industry, 2010
Retail trade21.2%
US avg: 10.9%
Information12.7%
US avg: 11.5%
Other services10%
US avg: 7%
Public administration9.3%
US avg: 4.9%
Finance & insurance5.8%
US avg: 5.1%
Transportation & warehousing4.4%
US avg: 3.1%
Professional, scientific, technical3.7%
US avg: 4.2%
Wholesale trade2.3%
US avg: 7.2%
Education & health services2%
US avg: 0.9%
Arts, entertainment, food1.6%
US avg: 2.4%
Agriculture, forestry, fishing0%
US avg: 1.9%
Construction0%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$136,500
+10%inflation adjusted, since 2000
from $97,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$657
+8%inflation adjusted, since 2000
from $480 in 2000
US average: $853
Owner-occupied
52.1%
−29.0 ptssince 2000
from 81.1% in 2000
26.0% rent
Vacancy rate
5.2%
Unchangedsince 2009
from 5.2% in 2009
US average: 12.1%
Owner cost-burdened
17.2%
+1.3 ptssince 2009
from 15.9% in 2009
US average: 30.9%
Renter cost-burdened
42.4%
+4.6 ptssince 2009
from 37.8% in 2009
US average: 46.8%
Afford Score
2.4
+22%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Rothschild on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96%(4,769)
Black0.3%(14)
Hispanic / Latino0.3%(14)
Asian2.9%(143)
Other0%
Diversity Score8.4%(417)
2010
White, non-Hispanic93.3%(4,914)
Black0.4%(23)
Hispanic / Latino1.2%(61)
Asian3.7%(197)
Other1.5%(80)
Diversity Score16.3%(859)
Diversity Score
16
+94%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.9%
+5.1 ptssince 2000
from 23.8% in 2000
US average: 27.9%
High school or higher
93.0%
+2.8 ptssince 2000
from 90.2% in 2000
US average: 84.9%
Graduate degree
10.6%
+5.2 ptssince 2000
from 5.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
16.0 min
+67%since 2000
from 9.6 min in 2000
US average: 25.2
Drive alone to work
88.5%
+1.2 ptssince 2009
from 87.3% in 2009
US average: 76.2%
Carpooled to work
6.6%
−0.7 ptssince 2009
from 7.3% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
3.5%
+1.0 ptssince 2009
from 2.5% in 2009
US average: 4.1%
Walked to work
0.9%
+0.6 ptssince 2009
from 0.3% in 2009
US average: 2.8%
Biked to work
0.0%
−2.2 ptssince 2009
from 2.2% in 2009
US average: 0.5%
No vehicle available
2.7%
+0.1 ptssince 2009
from 2.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.2%
+0.2 ptssince 2009
from 12.0% in 2009
US average: 12.9%
Management & professional
32.1%
−34.2 ptssince 2009
from 66.3% in 2009
US average: 35.2%
Section 08

People & community

Male
47.2%
−0.5 ptssince 2009
from 47.7% in 2009
Female
52.8%
+0.5 ptssince 2009
from 52.3% in 2009
Foreign born
1.8%
+0.3 ptssince 2009
from 1.5% in 2009
US average: 12.8%
Veterans
14.2%
−32.3 ptssince 2009
from 46.5% in 2009
US average: 9.9%
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Compare Rothschild to nearby cities

ROTHSCHILD VS
Weston
Income$78,207+35%
Home value$229,300+68%
Population15,931+183%
SEE FULL COMPARISON →
ROTHSCHILD VS
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Income$115,044+99%
Home value$273,300+100%
Population8,413+50%
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ROTHSCHILD VS
Wausau
Income$64,389+11%
Home value$167,900+23%
Population40,188+614%
SEE FULL COMPARISON →
ROTHSCHILD VS
Merrill
Income$53,148−8%
Home value$123,800−9%
Population9,389+67%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rothschild, Wisconsin?

Rothschild, Wisconsin has about 5,269 residents according to the 2010 American Community Survey.

What is the median household income in Rothschild, Wisconsin?

The typical household in Rothschild, Wisconsin earns about $57,948 a year. Half of households make more than that, and half make less.

Is Rothschild, Wisconsin expensive?

In Rothschild, Wisconsin, the median home is worth about $136,500, and the typical rent is about $657 a month.

How educated are people in Rothschild, Wisconsin?

About 28.9% of adults age 25 and over in Rothschild, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rothschild, Wisconsin?

About 2.8% of people in Rothschild, Wisconsin live below the federal poverty line.

Has Rothschild, Wisconsin grown since 1990?

Yes, Rothschild, Wisconsin has grown since 1990. The population has added about 1,959 residents, a change of about 59 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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