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CITY

Rhinelander

Wisconsin · 8,242 residents (2025 est.) · 8.419 sq mi
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#137Lowest unemploymentof 6,8261.0%
The short version

Rhinelander has notably lower household income than the US average, with a median household income of $51,421. Population has held roughly steady since 2000. 22% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has risen by half since 2000, reaching $125,700. Households here earn about 34% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.2
US median: 38.9
Less educated
22% hold a bachelor's degree
US average: 36%
More affordable
home values down 5%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
8,316
+8%since 2000
from 7,735 in 2000
1990 – 2025
Population density
988 / sq mi
+8%since 2000
from 919 / sq mi in 2000
US average: 281
Median age
38.2
−2%since 2000
from 38.9 in 2000
US average: 38.9

PEP 2025 EST:8,242 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7K8K8K8K8K1990201020202024Rhinelander
20248K
1990201020202024
Section 02

Income & economy

Median household income
$51,421
−5%inflation adjusted, since 2000
from $29,622 in 2000
US average: $82,259
1990 – 2024
Per capita income
$29,065
+81%since 2000
from $16,047 in 2000
US average: $44,673
Households earning $100K+
30.8%
+17.0 ptssince 2009
from 13.9% in 2009
US average: 53.3%
Poverty rate
12.8%
+0.5 ptssince 2000
from 12.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.430
−3%since 2010
from 0.445 in 2010
US average: 0.476
Workforce by industry, 2024
Information22.6%
US avg: 10.8%
Retail trade12.1%
US avg: 9.9%
Other services6.8%
US avg: 6.7%
Public administration6.5%
US avg: 4.8%
Arts, entertainment, food3.7%
US avg: 1.9%
Finance & insurance3.6%
US avg: 5.9%
Professional, scientific, technical3.6%
US avg: 5.1%
Wholesale trade3.5%
US avg: 6.9%
Transportation & warehousing3.1%
US avg: 2.2%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.5%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$125,700
−5%inflation adjusted, since 2000
from $72,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$804
+2%inflation adjusted, since 2000
from $434 in 2000
US average: $1,442
Owner-occupied
65.5%
+6.2 ptssince 2000
from 59.3% in 2000
34.5% rent
Vacancy rate
17.9%
+8.3 ptssince 2009
from 9.6% in 2009
US average: 10.0%
Owner cost-burdened
20.1%
−6.8 ptssince 2009
from 26.9% in 2009
US average: 22.9%
Renter cost-burdened
34.7%
−8.5 ptssince 2009
from 43.2% in 2009
US average: 47.4%
Afford Score
2.4
Unchangedsince 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
43
RELATED:See current rent listings in Rhinelander on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.5%(7,464)
Black0.4%(30)
Hispanic / Latino0.7%(56)
Asian0.3%(25)
Other0%
Diversity Score3.6%(280)
2024
White, non-Hispanic92.7%(7,710)
Black1.1%(91)
Hispanic / Latino1.9%(157)
Asian0%(0)
Other4.3%(358)
Diversity Score17.3%(1,436)
Diversity Score
17
+376%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
22.4%
+2.5 ptssince 2000
from 20.0% in 2000
US average: 35.6%
High school or higher
94.0%
+15.1 ptssince 2000
from 78.9% in 2000
US average: 89.6%
Graduate degree
9.3%
+3.3 ptssince 2000
from 6.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
15.9 min
+52%since 2000
from 10.5 min in 2000
US average: 26.5
Drive alone to work
72.6%
−10.4 ptssince 2009
from 83.0% in 2009
US average: 68.9%
Carpooled to work
10.5%
+0.8 ptssince 2009
from 9.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
7.7%
+6.2 ptssince 2009
from 1.5% in 2009
US average: 15.0%
Walked to work
7.6%
+4.0 ptssince 2009
from 3.6% in 2009
US average: 2.4%
Biked to work
0.0%
−1.1 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
7.7%
−0.4 ptssince 2009
from 8.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.0%
−7.0 ptssince 2011
from 8.0% in 2011
US average: 5.2%
Labor force participation
57.2%
−7.9 ptssince 2011
from 65.1% in 2011
US average: 63.5%
Self-employed
8.1%
−0.4 ptssince 2009
from 8.5% in 2009
US average: 13.1%
Management & professional
28.3%
−31.5 ptssince 2009
from 59.8% in 2009
US average: 42.5%
Section 08

People & community

Male
49.1%
−0.1 ptssince 2009
from 49.2% in 2009
Female
50.9%
+0.1 ptssince 2009
from 50.8% in 2009
Foreign born
1.0%
−1.2 ptssince 2009
from 2.3% in 2009
US average: 14.1%
Veterans
8.0%
−41.0 ptssince 2009
from 48.9% in 2009
US average: 6.2%
With a disability
19.8%
+1.2 ptssince 2012
from 18.6% in 2012
US average: 13.3%
Uninsured
4.9%
−80.3 ptssince 2013
from 85.2% in 2013
US average: 8.4%
Broadband at home
84.9%
+15.9 ptssince 2017
from 69.0% in 2017
US average: 91.0%
English only at home
99.2%
+2.3 ptssince 2016
from 96.8% in 2016
US average: 77.7%
Spanish at home
0.8%
−0.4 ptssince 2016
from 1.3% in 2016
US average: 13.6%
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Frequently asked

How many people live in Rhinelander, Wisconsin?

Rhinelander, Wisconsin has about 8,316 residents according to the 2024 American Community Survey.

What is the median household income in Rhinelander, Wisconsin?

The typical household in Rhinelander, Wisconsin earns about $51,421 a year. Half of households make more than that, and half make less.

Is Rhinelander, Wisconsin expensive?

In Rhinelander, Wisconsin, the median home is worth about $125,700, and the typical rent is about $804 a month.

How educated are people in Rhinelander, Wisconsin?

About 22.4% of adults age 25 and over in Rhinelander, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rhinelander, Wisconsin?

About 12.8% of people in Rhinelander, Wisconsin live below the federal poverty line.

Has Rhinelander, Wisconsin grown since 1990?

Yes, Rhinelander, Wisconsin has grown since 1990. The population has added about 889 residents, a change of about 12 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →