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CITY · 2010 ACS

Rhinelander

Wisconsin · 7,798 residents · 8.419 sq mi
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The short version

Rhinelander has notably lower household income than the US average, with a median household income of $34,401. Population has held roughly steady since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value is $102,800. Households here earn about 33% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 40.0
US median: 37.2
Less educated
14% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
7,798
+1%since 2000
from 7,735 in 2000
1990 – 2025
Population density
926 / sq mi
+1%since 2000
from 919 / sq mi in 2000
US average: 261
Median age
40.0
+3%since 2000
from 38.9 in 2000
US average: 37.2
Population, 1990 – 2024
7K8K8K8K8K1990201020202024Rhinelander
20248K
1990201020202024
Section 02

Income & economy

Median household income
$34,401
−8%inflation adjusted, since 2000
from $29,622 in 2000
US average: $52,703
1990 – 2024
Per capita income
$21,009
+31%since 2000
from $16,047 in 2000
US average: $27,286
Households earning $100K+
14.6%
+0.7 ptssince 2009
from 13.9% in 2009
US average: 33.3%
Poverty rate
19.2%
+7.0 ptssince 2000
from 12.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.445
US average: 0.461
Workforce by industry, 2010
Information19.8%
US avg: 11.5%
Retail trade10.7%
US avg: 10.9%
Wholesale trade7.7%
US avg: 7.2%
Other services5.7%
US avg: 7%
Finance & insurance5%
US avg: 5.1%
Public administration3.8%
US avg: 4.9%
Transportation & warehousing3.7%
US avg: 3.1%
Arts, entertainment, food3.3%
US avg: 2.4%
Professional, scientific, technical3%
US avg: 4.2%
Education & health services2%
US avg: 0.9%
Agriculture, forestry, fishing0.7%
US avg: 1.9%
Construction0.7%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$102,800
+12%inflation adjusted, since 2000
from $72,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$608
+11%inflation adjusted, since 2000
from $434 in 2000
US average: $853
Owner-occupied
34.9%
−24.4 ptssince 2000
from 59.3% in 2000
43.1% rent
Vacancy rate
12.2%
+2.6 ptssince 2009
from 9.6% in 2009
US average: 12.1%
Owner cost-burdened
25.5%
−1.4 ptssince 2009
from 26.9% in 2009
US average: 30.9%
Renter cost-burdened
46.9%
+3.8 ptssince 2009
from 43.2% in 2009
US average: 46.8%
Afford Score
3.0
+22%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Rhinelander on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.5%(7,464)
Black0.4%(30)
Hispanic / Latino0.7%(56)
Asian0.3%(25)
Other0%
Diversity Score3.6%(280)
2010
White, non-Hispanic94.4%(7,360)
Black1%(79)
Hispanic / Latino1.3%(104)
Asian0.7%(58)
Other3.7%(289)
Diversity Score16%(1,250)
Diversity Score
16
+342%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.0%
−5.9 ptssince 2000
from 20.0% in 2000
US average: 27.9%
High school or higher
88.0%
+9.1 ptssince 2000
from 78.9% in 2000
US average: 84.9%
Graduate degree
4.5%
−1.5 ptssince 2000
from 6.0% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
11.2 min
+7%since 2000
from 10.5 min in 2000
US average: 25.2
Drive alone to work
83.2%
+0.2 ptssince 2009
from 83.0% in 2009
US average: 76.2%
Carpooled to work
8.4%
−1.2 ptssince 2009
from 9.7% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
1.9%
+0.4 ptssince 2009
from 1.5% in 2009
US average: 4.1%
Walked to work
4.1%
+0.6 ptssince 2009
from 3.6% in 2009
US average: 2.8%
Biked to work
1.2%
+0.1 ptssince 2009
from 1.1% in 2009
US average: 0.5%
No vehicle available
6.8%
−1.3 ptssince 2009
from 8.1% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
8.9%
+0.4 ptssince 2009
from 8.5% in 2009
US average: 12.9%
Management & professional
23.5%
−36.3 ptssince 2009
from 59.8% in 2009
US average: 35.2%
Section 08

People & community

Male
48.5%
−0.7 ptssince 2009
from 49.2% in 2009
Female
51.5%
+0.7 ptssince 2009
from 50.8% in 2009
Foreign born
2.0%
−0.3 ptssince 2009
from 2.3% in 2009
US average: 12.8%
Veterans
14.0%
−34.9 ptssince 2009
from 48.9% in 2009
US average: 9.9%
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Compare Rhinelander to nearby cities

RHINELANDER VS
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Income$53,148+54%
Home value$123,800+20%
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RHINELANDER VS
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Income$45,520+32%
Home value$104,800+2%
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RHINELANDER VS
Wausau
Income$64,389+87%
Home value$167,900+63%
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RHINELANDER VS
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Income$78,207+127%
Home value$229,300+123%
Population15,931+93%
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Frequently asked

How many people live in Rhinelander, Wisconsin?

Rhinelander, Wisconsin has about 7,798 residents according to the 2010 American Community Survey.

What is the median household income in Rhinelander, Wisconsin?

The typical household in Rhinelander, Wisconsin earns about $34,401 a year. Half of households make more than that, and half make less.

Is Rhinelander, Wisconsin expensive?

In Rhinelander, Wisconsin, the median home is worth about $102,800, and the typical rent is about $608 a month.

How educated are people in Rhinelander, Wisconsin?

About 14.0% of adults age 25 and over in Rhinelander, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rhinelander, Wisconsin?

About 19.2% of people in Rhinelander, Wisconsin live below the federal poverty line.

Has Rhinelander, Wisconsin grown since 1990?

Yes, Rhinelander, Wisconsin has grown since 1990. The population has added about 371 residents, a change of about 5 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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