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CITY · 2020 ACS

Rhinelander

Wisconsin · 8,285 residents · 8.419 sq mi
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The short version

Rhinelander has notably lower household income than the US average, with a median household income of $40,350. Population has held roughly steady since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $89,100. Households here earn about 36% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 39.7
US median: 38.8
Less educated
19% hold a bachelor's degree
US average: 33%
More affordable
home values down 18%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
8,285
+7%since 2000
from 7,735 in 2000
1990 – 2025
Population density
984 / sq mi
+7%since 2000
from 919 / sq mi in 2000
US average: 280
Median age
39.7
+2%since 2000
from 38.9 in 2000
US average: 38.8
Population, 1990 – 2024
7K8K8K8K8K1990201020202024Rhinelander
20248K
1990201020202024
Section 02

Income & economy

Median household income
$40,350
−9%inflation adjusted, since 2000
from $29,622 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,608
+78%since 2000
from $16,047 in 2000
US average: $35,364
Households earning $100K+
22.5%
+8.6 ptssince 2009
from 13.9% in 2009
US average: 43.9%
Poverty rate
14.5%
+2.3 ptssince 2000
from 12.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Information19.3%
US avg: 11.1%
Retail trade14.5%
US avg: 10%
Other services6.3%
US avg: 6.6%
Public administration5.1%
US avg: 4.7%
Wholesale trade2.4%
US avg: 6.7%
Transportation & warehousing2.1%
US avg: 2.5%
Agriculture, forestry, fishing1.7%
US avg: 1.7%
Finance & insurance1.6%
US avg: 5.5%
Professional, scientific, technical1.6%
US avg: 4.7%
Construction1.2%
US avg: 1.2%
Arts, entertainment, food1%
US avg: 2%
Manufacturing0.5%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$89,100
−18%inflation adjusted, since 2000
from $72,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$775
+19%inflation adjusted, since 2000
from $434 in 2000
US average: $1,124
Owner-occupied
52.0%
−7.4 ptssince 2000
from 59.3% in 2000
48.0% rent
Afford Score
2.2
−10%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Rhinelander on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.5%(7,464)
Black0.4%(30)
Hispanic / Latino0.7%(56)
Asian0.3%(25)
Other0%
Diversity Score3.6%(280)
2020
White, non-Hispanic89.9%(7,450)
Black1.2%(99)
Hispanic / Latino2.5%(204)
Asian0.8%(70)
Other6.3%(522)
Diversity Score24.8%(2,054)
Diversity Score
25
+584%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.3%
−0.6 ptssince 2000
from 20.0% in 2000
US average: 32.9%
High school or higher
92.3%
+13.4 ptssince 2000
from 78.9% in 2000
US average: 88.5%
Graduate degree
6.5%
+0.6 ptssince 2000
from 6.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
16.3 min
+56%since 2000
from 10.5 min in 2000
US average: 26.9
Drive alone to work
79.4%
−3.6 ptssince 2009
from 83.0% in 2009
US average: 75.1%
No vehicle available
8.3%
+0.2 ptssince 2009
from 8.1% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.2%
−6.8 ptssince 2011
from 8.0% in 2011
US average: 5.4%
Labor force participation
57.0%
−8.0 ptssince 2011
from 65.1% in 2011
US average: 63.4%
Management & professional
26.4%
−33.4 ptssince 2009
from 59.8% in 2009
US average: 39.3%
Section 08

People & community

Male
48.7%
−0.5 ptssince 2009
from 49.2% in 2009
Female
51.3%
+0.5 ptssince 2009
from 50.8% in 2009
Foreign born
0.8%
−1.5 ptssince 2009
from 2.3% in 2009
US average: 13.5%
Uninsured
4.3%
−80.9 ptssince 2013
from 85.2% in 2013
US average: 8.8%
Drill deeper

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Frequently asked

How many people live in Rhinelander, Wisconsin?

Rhinelander, Wisconsin has about 8,285 residents according to the 2020 American Community Survey.

What is the median household income in Rhinelander, Wisconsin?

The typical household in Rhinelander, Wisconsin earns about $40,350 a year. Half of households make more than that, and half make less.

Is Rhinelander, Wisconsin expensive?

In Rhinelander, Wisconsin, the median home is worth about $89,100, and the typical rent is about $775 a month.

How educated are people in Rhinelander, Wisconsin?

About 19.3% of adults age 25 and over in Rhinelander, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rhinelander, Wisconsin?

About 14.5% of people in Rhinelander, Wisconsin live below the federal poverty line.

Has Rhinelander, Wisconsin grown since 1990?

Yes, Rhinelander, Wisconsin has grown since 1990. The population has added about 858 residents, a change of about 12 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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