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CITY

Whitefish Bay

Wisconsin · 14,489 residents (2025 est.) · 2.115 sq mi
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#63Most educatedof 6,82681.9%
The short version

Whitefish Bay is significantly wealthier than the US average, with a median household income of $157,109. Population has held roughly steady since 2000. 82% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than doubled since 2000, reaching $533,800. Poverty is rare here, at 3.7% of residents. It ranks in the top 1% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 40.5
US median: 38.9
More educated
82% hold a bachelor's degree
US average: 36%
Less affordable
home values up 52%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
14,665
+4%since 2000
from 14,163 in 2000
1990 – 2025
Population density
6,934 / sq mi
+7%since 2009
from 6,470 / sq mi in 2009
US average: 281
Median age
40.5
+6%since 2000
from 38.2 in 2000
US average: 38.9

PEP 2025 EST:14,489 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
14K14K14K15K15K1990201020202024Whitefish Bay
202415K
1990201020202024
Age distribution, 2024
Under 57.6%(1,117)
US avg: 5.6%
5 to 98.9%(1,298)
US avg: 6%
10 to 149.4%(1,374)
US avg: 6.4%
15 to 196.1%(898)
US avg: 6.6%
20 to 242.5%(373)
US avg: 6.5%
25 to 348.2%(1,199)
US avg: 13.7%
35 to 4416%(2,348)
US avg: 13.2%
45 to 5413.2%(1,932)
US avg: 12.2%
55 to 6413.8%(2,019)
US avg: 12.7%
65 to 749.6%(1,412)
US avg: 10.2%
75 to 844.3%(635)
US avg: 5.1%
85 and over0.4%(60)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$157,109
+7%inflation adjusted, since 2000
from $80,755 in 2000
US average: $82,259
1990 – 2024
Per capita income
$78,966
+99%since 2000
from $39,609 in 2000
US average: $44,673
Households earning $100K+
77.6%
+15.6 ptssince 2009
from 62.0% in 2009
US average: 53.3%
Poverty rate
3.7%
+0.5 ptssince 2000
from 3.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.465
+3%since 2010
from 0.449 in 2010
US average: 0.476
Workforce by industry, 2024
Other services15.4%
US avg: 6.7%
Public administration12.2%
US avg: 4.8%
Retail trade11.4%
US avg: 9.9%
Information6.6%
US avg: 10.8%
Wholesale trade4%
US avg: 6.9%
Transportation & warehousing1.7%
US avg: 2.2%
Finance & insurance1.6%
US avg: 5.9%
Professional, scientific, technical1.5%
US avg: 5.1%
Arts, entertainment, food0.9%
US avg: 1.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.1%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.4%
Education & health services0.1%
US avg: 0.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$533,800
+52%inflation adjusted, since 2000
from $193,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,335
−3%inflation adjusted, since 2000
from $752 in 2000
US average: $1,442
Owner-occupied
83.1%
−1.5 ptssince 2000
from 84.6% in 2000
16.9% rent
Vacancy rate
2.7%
−0.6 ptssince 2009
from 3.3% in 2009
US average: 10.0%
Owner cost-burdened
15.6%
−8.0 ptssince 2009
from 23.6% in 2009
US average: 22.9%
Renter cost-burdened
44.7%
−4.5 ptssince 2009
from 49.3% in 2009
US average: 47.4%
Afford Score
3.4
+7%since 2009
from 3.2 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
46
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Whitefish Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(13,286)
Black1%(138)
Hispanic / Latino1.6%(221)
Asian2.6%(366)
Other0%
2024
White, non-Hispanic83.3%(12,212)
Black2.4%(359)
Hispanic / Latino5.2%(763)
Asian4.6%(673)
Other4.5%(658)
Diversity Score
37
+70%since 2009
from 22 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.9%(276)
Puerto Rican1.9%(272)
Colombian0.4%(61)
Peruvian0.4%(58)
Panamanian0.2%(32)
Costa Rican0.1%(11)
Spaniard0.1%(9)
Asian origin
Chinese1.2%(172)
Korean1.1%(157)
Asian Indian0.8%(121)
Nepalese0.6%(91)
Hmong0.4%(62)
Vietnamese0.3%(48)
Filipino0.1%(13)
Japanese0.1%(9)
Ancestry
German34%(4,982)
Irish19.3%(2,835)
Polish12.5%(1,827)
English12%(1,754)
Italian8.6%(1,260)
Russian3.3%(486)
Norwegian3%(447)
Dutch3%(445)
Swedish2.8%(413)
French2.4%(356)
Scotch-Irish1.6%(240)
American1.4%(212)
+ 31 more ancestry groups with data
Scottish1.2%(180)
Austrian1.1%(154)
Romanian1%(150)
Ukrainian1%(148)
Slovak1%(140)
Greek0.9%(131)
Czech0.8%(110)
Welsh0.6%(84)
British0.5%(77)
Danish0.5%(74)
Bulgarian0.5%(69)
Belgian0.4%(64)
Canadian0.4%(60)
Hungarian0.3%(49)
Ethiopian0.3%(47)
Arab0.3%(44)
Iranian0.3%(41)
Swiss0.2%(35)
Lithuanian0.2%(34)
Somali0.2%(25)
Armenian0.2%(24)
Egyptian0.1%(20)
Finnish0.1%(17)
Latvian0.1%(16)
Serbian0.1%(9)
Slovene0.1%(9)
RANKED:Largest German population · Largest Irish population · Largest Polish population · Largest English population · Largest Italian population
Section 05

Education

Bachelor's degree or higher
81.9%
+10.9 ptssince 2000
from 70.9% in 2000
US average: 35.6%
High school or higher
98.9%
+1.0 ptssince 2000
from 97.9% in 2000
US average: 89.6%
Graduate degree
42.1%
+12.3 ptssince 2000
from 29.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.8 min
+80%since 2000
from 11.6 min in 2000
US average: 26.5
Drive alone to work
64.3%
−15.0 ptssince 2009
from 79.3% in 2009
US average: 68.9%
Carpooled to work
3.8%
−4.5 ptssince 2009
from 8.4% in 2009
US average: 8.5%
Public transit
1.1%
−1.2 ptssince 2009
from 2.3% in 2009
US average: 3.2%
Worked from home
26.7%
+21.1 ptssince 2009
from 5.6% in 2009
US average: 15.0%
Walked to work
2.4%
+0.7 ptssince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
1.3%
−0.3 ptssince 2009
from 1.5% in 2009
US average: 0.4%
No vehicle available
2.5%
+0.3 ptssince 2009
from 2.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.6%
−2.4 ptssince 2011
from 4.9% in 2011
US average: 5.2%
Labor force participation
70.2%
+0.4 ptssince 2011
from 69.8% in 2011
US average: 63.5%
Self-employed
11.4%
−3.3 ptssince 2009
from 14.7% in 2009
US average: 13.1%
Management & professional
68.7%
−14.2 ptssince 2009
from 83.0% in 2009
US average: 42.5%
Section 08

People & community

Male
49.7%
+0.3 ptssince 2009
from 49.3% in 2009
Female
50.3%
−0.3 ptssince 2009
from 50.7% in 2009
Foreign born
7.7%
+0.3 ptssince 2009
from 7.5% in 2009
US average: 14.1%
Veterans
2.3%
−44.7 ptssince 2009
from 47.0% in 2009
US average: 6.2%
With a disability
6.0%
+1.0 ptssince 2012
from 5.0% in 2012
US average: 13.3%
Uninsured
1.7%
−94.9 ptssince 2013
from 96.6% in 2013
US average: 8.4%
Broadband at home
97.3%
+6.7 ptssince 2017
from 90.6% in 2017
US average: 91.0%
English only at home
91.0%
+0.9 ptssince 2016
from 90.0% in 2016
US average: 77.7%
Spanish at home
1.8%
−0.4 ptssince 2016
from 2.2% in 2016
US average: 13.6%
Marital status
Men 15+
Never married20.3%(1,062)
Married74.3%(3,887)
Widowed0.7%(36)
Divorced4.7%(244)
Women 15+
Never married20.8%(1,177)
Married69.5%(3,925)
Widowed3%(167)
Divorced6.7%(378)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
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WHITEFISH BAY VS
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Frequently asked

How many people live in Whitefish Bay, Wisconsin?

Whitefish Bay, Wisconsin has about 14,665 residents according to the 2024 American Community Survey.

What is the median household income in Whitefish Bay, Wisconsin?

The typical household in Whitefish Bay, Wisconsin earns about $157,109 a year. Half of households make more than that, and half make less.

Is Whitefish Bay, Wisconsin expensive?

In Whitefish Bay, Wisconsin, the median home is worth about $533,800, and the typical rent is about $1,335 a month.

How educated are people in Whitefish Bay, Wisconsin?

About 81.9% of adults age 25 and over in Whitefish Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitefish Bay, Wisconsin?

About 3.7% of people in Whitefish Bay, Wisconsin live below the federal poverty line.

Has Whitefish Bay, Wisconsin grown since 1990?

Yes, Whitefish Bay, Wisconsin has grown since 1990. The population has added about 393 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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