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CITY · 2000 CENSUS

Whitefish Bay

Wisconsin · 14,163 residents · 2.12 sq mi
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The short version

With 14,163 people, Whitefish Bay is a city in Wisconsin. This is an unusually credentialed place: 71% of adults have a four-year degree. Households here earn about 84% more than in Wisconsin as a whole. Median household income runs $80,755, well clear of the $42,589 US median. Owners hold 85% of the housing stock. The typical home is worth $193,100, having risen by half since 1990.

At a glance
Wealthier
above the US median
US median: $42,589
Older
median age 38.2
US median: 35.2
More educated
71% hold a bachelor's degree
US average: 24%
Less affordable
home values up 26%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
14,163
−1%since 1990
from 14,272 in 1990
1990 – 2025
Median age
38.2
+3%since 1990
from 36.9 in 1990
US average: 35.2
Land area
2.12 sq mi
Population, 1990 – 2024
14K14K14K15K15K19902000201020202024Whitefish Bay
202415K
1990201020202024
Age distribution, 2000
Under 57.9%(1,119)
US avg: 6.8%
5 to 98.4%(1,188)
US avg: 7.3%
10 to 148.4%(1,196)
US avg: 7.3%
15 to 196.2%(881)
US avg: 7.2%
20 to 242.1%(299)
US avg: 6.7%
25 to 3411.6%(1,648)
US avg: 14.2%
35 to 4418.4%(2,599)
US avg: 16%
45 to 5417.1%(2,427)
US avg: 13.4%
55 to 648%(1,129)
US avg: 8.6%
65 to 746%(844)
US avg: 6.5%
75 to 844.6%(651)
US avg: 4.4%
85 and over1.3%(182)
US avg: 1.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$80,755
+14%inflation adjusted, since 1990
from $53,539 in 1990
US average: $42,589
1990 – 2024
Per capita income
$39,609
+46%since 1990
from $27,040 in 1990
US average: $21,522
Poverty rate
3.2%
+2.1 ptssince 1990
from 1.2% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$193,100
+26%inflation adjusted, since 1990
from $116,700 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$752
−6%inflation adjusted, since 1990
from $605 in 1990
US average: $602
Owner-occupied
84.6%
+0.6 ptssince 1990
from 84.0% in 1990
15.4% rent
Section 04

Race & ethnicity

1990
White, non-Hispanic97%(13,846)
Black0.8%(116)
Hispanic / Latino0.7%(99)
Asian2.1%(293)
2000
White, non-Hispanic93.8%(13,286)
Black1%(138)
Hispanic / Latino1.6%(221)
Asian2.6%(366)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican1.9%(276)
Puerto Rican1.9%(272)
Colombian0.4%(61)
Peruvian0.4%(58)
Panamanian0.2%(32)
Costa Rican0.1%(11)
Spaniard0.1%(9)
Asian origin
Chinese1.2%(172)
Korean1.1%(157)
Asian Indian0.8%(121)
Nepalese0.6%(91)
Hmong0.4%(62)
Vietnamese0.3%(48)
Filipino0.1%(13)
Japanese0.1%(9)
Ancestry
German34%(4,982)
Irish19.3%(2,835)
Polish12.5%(1,827)
English12%(1,754)
Italian8.6%(1,260)
Russian3.3%(486)
Norwegian3%(447)
Dutch3%(445)
Swedish2.8%(413)
French2.4%(356)
Scotch-Irish1.6%(240)
American1.4%(212)
+ 31 more ancestry groups with data
Scottish1.2%(180)
Austrian1.1%(154)
Romanian1%(150)
Ukrainian1%(148)
Slovak1%(140)
Greek0.9%(131)
Czech0.8%(110)
Welsh0.6%(84)
British0.5%(77)
Danish0.5%(74)
Bulgarian0.5%(69)
Belgian0.4%(64)
Canadian0.4%(60)
Hungarian0.3%(49)
Ethiopian0.3%(47)
Arab0.3%(44)
Iranian0.3%(41)
Swiss0.2%(35)
Lithuanian0.2%(34)
Somali0.2%(25)
Armenian0.2%(24)
Egyptian0.1%(20)
Finnish0.1%(17)
Latvian0.1%(16)
Serbian0.1%(9)
Slovene0.1%(9)
Section 05

Education

Bachelor's degree or higher
70.9%
+9.7 ptssince 1990
from 61.2% in 1990
US average: 24.4%
High school or higher
97.9%
+2.4 ptssince 1990
from 95.5% in 1990
US average: 80.3%
Graduate degree
29.8%
+4.4 ptssince 1990
from 25.3% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
11.6 min
−40%since 1990
from 19.4 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status
Men 15+
Never married19.5%(973)
Married72.7%(3,635)
Widowed2.5%(125)
Divorced5.4%(269)
Women 15+
Never married17.1%(966)
Married67.3%(3,793)
Widowed7%(393)
Divorced8.6%(482)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2000
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

Uninsured
1.7%
−1.7 ptssince 2013
from 3.4% in 2013
US average: 8.4%
Employer-based
79.4%
−2.9 ptssince 2020
from 82.3% in 2020
US average: 54.8%
Direct-purchase
13.3%
+2.2 ptssince 2020
from 11.1% in 2020
US average: 13.8%
Medicare
14.0%
+0.2 ptssince 2020
from 13.8% in 2020
US average: 18.4%
Medicaid
5.3%
−0.3 ptssince 2020
from 5.6% in 2020
US average: 20.9%
VA health care
0.5%
−0.5 ptssince 2020
from 1.0% in 2020
US average: 2.2%
Any private
88.9%
−0.8 ptssince 2020
from 89.7% in 2020
US average: 67.1%
Any public
18.3%
+1.1 ptssince 2020
from 17.2% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)41.6%(97)
US avg: 26.4%
Gulf War (1990s)37.3%(87)
US avg: 24.3%
Vietnam era26.6%(62)
US avg: 33.1%
Korean War3%(7)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 233 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Compare Whitefish Bay to nearby cities

WHITEFISH BAY VS
Glendale
Income$78,092−3%
Home value$282,800+46%
Population14,795+2%
SEE FULL COMPARISON →
WHITEFISH BAY VS
Shorewood
Income$86,726+7%
Home value$443,700+130%
Population13,474−7%
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WHITEFISH BAY VS
Milwaukee
Income$54,234−33%
Home value$184,000−5%
Population562,407+3782%
SEE FULL COMPARISON →
WHITEFISH BAY VS
Brown Deer
Income$93,974+16%
Home value$239,300+24%
Population12,821−12%
SEE FULL COMPARISON →
Frequently asked

How many people live in Whitefish Bay, Wisconsin?

Whitefish Bay, Wisconsin has about 14,163 residents according to the 2000 Census.

What is the median household income in Whitefish Bay, Wisconsin?

The typical household in Whitefish Bay, Wisconsin earns about $80,755 a year. Half of households make more than that, and half make less.

Is Whitefish Bay, Wisconsin expensive?

In Whitefish Bay, Wisconsin, the median home is worth about $193,100, and the typical rent is about $752 a month.

How educated are people in Whitefish Bay, Wisconsin?

About 70.9% of adults age 25 and over in Whitefish Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitefish Bay, Wisconsin?

About 3.2% of people in Whitefish Bay, Wisconsin live below the federal poverty line.

Has Whitefish Bay, Wisconsin grown since 1990?

Yes, Whitefish Bay, Wisconsin has shrunk since 1990. The population has lost about 109 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →