United States › Wisconsin › Whitefish Bay CITY · 2010 ACS
Whitefish Bay Wisconsin · 14,110 residents · 2.12 sq mi
Time machine
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The short version
With 14,110 people, Whitefish Bay is a city in Wisconsin. That is roughly 107% ahead of the Wisconsin median. This is an unusually credentialed place: 78% of adults have a four-year degree. Median household income runs $106,845, well clear of the $52,703 US median. 84% of homes are owner-occupied. The poverty rate is 2.4%, under the national 13.8%.
At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 39.6
US median: 37.2
More educated
78% hold a bachelor's degree
US average: 28%
Less affordable
home values up 39%, inflation adjusted
US median home: $225,659
Section 01
Population & growth 14,110
Unchangedsince 2000
from 14,163 in 2000
from 38.2 in 2000
US average: 37.2
Population, 1990 – 2024
14K 14K 14K 15K 15K 1990 2000 2010 2020 2024 Whitefish Bay Age distribution, 2010
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Section 02
Income & economy $106,845
+4%inflation adjusted, since 2000
from $80,755 in 2000
US average: $52,703
from $39,609 in 2000
US average: $27,286
Households earning $100K+
from 62.0% in 2009
US average: 33.3%
from 3.2% in 2000
US average: 13.8%
Workforce by industry, 2010
Public administration 11.2%
Transportation & warehousing 2.9%
Arts, entertainment, food 2.2%
Education & health services 1.6%
Professional, scientific, technical 1.2%
Agriculture, forestry, fishing 0%
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$339,300
+39%inflation adjusted, since 2000
from $193,100 in 2000
US average: $225,659
$1,061
+11%inflation adjusted, since 2000
from $752 in 2000
US average: $853
from 84.6% in 2000
15.8% rent
from 3.3% in 2009
US average: 12.1%
from 2.69 people in 2009
US average: 2.60
from 23.6% in 2009
US average: 30.9%
from 49.3% in 2009
US average: 46.8%
from 3.2 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04
Race & ethnicity 2000
White, non-Hispanic 93.8%(13,286)
Hispanic / Latino 1.6%(221)
2010
White, non-Hispanic 89.7%(12,651)
Hispanic / Latino 2.8%(399)
No data for the years selected.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 27 more ancestry groups with data from 70.9% in 2000
US average: 27.9%
High school or higher
from 97.9% in 2000
US average: 84.9%
from 29.8% in 2000
US average: 10.2%
Section 06
Commute & transportation from 11.6 min in 2000
US average: 25.2
from 79.3% in 2009
US average: 76.2%
from 8.4% in 2009
US average: 10.4%
from 2.3% in 2009
US average: 4.7%
from 5.6% in 2009
US average: 4.1%
from 1.7% in 2009
US average: 2.8%
from 1.5% in 2009
US average: 0.5%
from 2.2% in 2009
US average: 8.7%
Section 07
Work & employment from 14.7% in 2009
US average: 12.9%
from 65.1% in 2009
US average: 35.2%
Section 08
People & community from 7.5% in 2009
US average: 12.8%
from 8.0% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married 20.3%(1,062)
Women 15+
Never married 20.8%(1,177)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage Showing 2024 (the nearest year with coverage data).
from 3.4% in 2013
US average: 8.4%
from 82.3% in 2020
US average: 54.8%
Direct-purchase
from 11.1% in 2020
US average: 13.8%
from 13.8% in 2020
US average: 18.4%
from 5.6% in 2020
US average: 20.9%
VA health care
from 1.0% in 2020
US average: 2.2%
Any private
from 89.7% in 2020
US average: 67.1%
Any public
from 17.2% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 41.6%(97)
Gulf War (1990s) 37.3%(87)
Share of the 233 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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Drill deeper
Places similar to Whitefish Bay Head to head
Compare Whitefish Bay to nearby cities WHITEFISH BAY VS
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WHITEFISH BAY VS
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WHITEFISH BAY VS
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WHITEFISH BAY VS
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Frequently asked
How many people live in Whitefish Bay, Wisconsin? Whitefish Bay, Wisconsin has about 14,110 residents according to the 2010 American Community Survey.
What is the median household income in Whitefish Bay, Wisconsin? The typical household in Whitefish Bay, Wisconsin earns about $106,845 a year. Half of households make more than that, and half make less.
Is Whitefish Bay, Wisconsin expensive? In Whitefish Bay, Wisconsin, the median home is worth about $339,300, and the typical rent is about $1,061 a month.
How educated are people in Whitefish Bay, Wisconsin? About 77.7% of adults age 25 and over in Whitefish Bay, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Whitefish Bay, Wisconsin? About 2.4% of people in Whitefish Bay, Wisconsin live below the federal poverty line.
Has Whitefish Bay, Wisconsin grown since 1990? Yes, Whitefish Bay, Wisconsin has shrunk since 1990. The population has lost about 162 residents, a change of about -1 percent over that period.
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