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CITY · 2010 ACS

Whitefish Bay

Wisconsin · 14,110 residents · 2.115 sq mi
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The short version

Whitefish Bay is significantly wealthier than the US average, with a median household income of $106,845. Population has held roughly steady since 2000. 78% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has risen by half since 2000, reaching $339,300. Poverty is rare here, at 2.4% of residents. Households here earn about 107% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 39.6
US median: 37.2
More educated
78% hold a bachelor's degree
US average: 28%
Less affordable
home values up 39%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
14,110
Unchangedsince 2000
from 14,163 in 2000
1990 – 2025
Population density
6,671 / sq mi
Unchangedsince 2000
from 6,696 / sq mi in 2000
US average: 261
Median age
39.6
+4%since 2000
from 38.2 in 2000
US average: 37.2
Population, 1990 – 2024
14K14K14K15K15K1990201020202024Whitefish Bay
202415K
1990201020202024
Section 02

Income & economy

Median household income
$106,845
+4%inflation adjusted, since 2000
from $80,755 in 2000
US average: $52,703
1990 – 2024
Per capita income
$52,877
+33%since 2000
from $39,609 in 2000
US average: $27,286
Households earning $100K+
64.7%
+2.7 ptssince 2009
from 62.0% in 2009
US average: 33.3%
Poverty rate
2.4%
−0.8 ptssince 2000
from 3.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.449
US average: 0.461
Workforce by industry, 2010
Other services13.4%
US avg: 7%
Retail trade12.5%
US avg: 10.9%
Public administration11.2%
US avg: 4.9%
Information9.1%
US avg: 11.5%
Transportation & warehousing2.9%
US avg: 3.1%
Finance & insurance2.8%
US avg: 5.1%
Arts, entertainment, food2.2%
US avg: 2.4%
Education & health services1.6%
US avg: 0.9%
Professional, scientific, technical1.2%
US avg: 4.2%
Wholesale trade1.1%
US avg: 7.2%
Agriculture, forestry, fishing0%
US avg: 1.9%
Construction0%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$339,300
+39%inflation adjusted, since 2000
from $193,100 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,061
+11%inflation adjusted, since 2000
from $752 in 2000
US average: $853
Owner-occupied
61.6%
−23.0 ptssince 2000
from 84.6% in 2000
15.8% rent
Vacancy rate
3.0%
−0.2 ptssince 2009
from 3.3% in 2009
US average: 12.1%
Owner cost-burdened
23.3%
−0.3 ptssince 2009
from 23.6% in 2009
US average: 30.9%
Renter cost-burdened
51.5%
+2.3 ptssince 2009
from 49.3% in 2009
US average: 46.8%
Afford Score
3.2
+33%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in Whitefish Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(13,286)
Black1%(138)
Hispanic / Latino1.6%(221)
Asian2.6%(366)
Other0%
Diversity Score12.5%(1,767)
2010
White, non-Hispanic89.7%(12,651)
Black1.9%(269)
Hispanic / Latino2.8%(399)
Asian3.6%(513)
Other2.4%(344)
Diversity Score25.1%(3,537)
Diversity Score
25
+101%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
77.7%
+6.8 ptssince 2000
from 70.9% in 2000
US average: 27.9%
High school or higher
98.1%
+0.1 ptssince 2000
from 97.9% in 2000
US average: 84.9%
Graduate degree
37.8%
+8.1 ptssince 2000
from 29.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
21.7 min
+87%since 2000
from 11.6 min in 2000
US average: 25.2
Drive alone to work
78.9%
−0.3 ptssince 2009
from 79.3% in 2009
US average: 76.2%
Carpooled to work
9.2%
+0.8 ptssince 2009
from 8.4% in 2009
US average: 10.4%
Public transit
2.0%
−0.3 ptssince 2009
from 2.3% in 2009
US average: 4.7%
Worked from home
4.5%
−1.0 ptssince 2009
from 5.6% in 2009
US average: 4.1%
Walked to work
1.7%
Unchangedsince 2009
from 1.7% in 2009
US average: 2.8%
Biked to work
1.8%
+0.3 ptssince 2009
from 1.5% in 2009
US average: 0.5%
No vehicle available
3.6%
+1.4 ptssince 2009
from 2.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
15.3%
+0.6 ptssince 2009
from 14.7% in 2009
US average: 12.9%
Management & professional
65.3%
−17.6 ptssince 2009
from 83.0% in 2009
US average: 35.2%
Section 08

People & community

Male
49.5%
+0.2 ptssince 2009
from 49.3% in 2009
Female
50.5%
−0.2 ptssince 2009
from 50.7% in 2009
Foreign born
8.1%
+0.6 ptssince 2009
from 7.5% in 2009
US average: 12.8%
Veterans
7.0%
−40.0 ptssince 2009
from 47.0% in 2009
US average: 9.9%
Drill deeper

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Head to head

Compare Whitefish Bay to nearby cities

WHITEFISH BAY VS
Glendale
Income$78,092−27%
Home value$282,800−17%
Population14,795+2%
SEE FULL COMPARISON →
WHITEFISH BAY VS
Shorewood
Income$86,726−19%
Home value$443,700+31%
Population13,474−7%
SEE FULL COMPARISON →
WHITEFISH BAY VS
Milwaukee
Income$54,234−49%
Home value$184,000−46%
Population562,407+3782%
SEE FULL COMPARISON →
WHITEFISH BAY VS
Brown Deer
Income$93,974−12%
Home value$239,300−29%
Population12,821−12%
SEE FULL COMPARISON →
Frequently asked

How many people live in Whitefish Bay, Wisconsin?

Whitefish Bay, Wisconsin has about 14,110 residents according to the 2010 American Community Survey.

What is the median household income in Whitefish Bay, Wisconsin?

The typical household in Whitefish Bay, Wisconsin earns about $106,845 a year. Half of households make more than that, and half make less.

Is Whitefish Bay, Wisconsin expensive?

In Whitefish Bay, Wisconsin, the median home is worth about $339,300, and the typical rent is about $1,061 a month.

How educated are people in Whitefish Bay, Wisconsin?

About 77.7% of adults age 25 and over in Whitefish Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitefish Bay, Wisconsin?

About 2.4% of people in Whitefish Bay, Wisconsin live below the federal poverty line.

Has Whitefish Bay, Wisconsin grown since 1990?

Yes, Whitefish Bay, Wisconsin has shrunk since 1990. The population has lost about 162 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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