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CITY

Naples

Florida · 20,114 residents (2025 est.) · 12.303 sq mi
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Notable rankings
#34Oldest by median ageof 6,82667.3#89Most expensive homesof 6,786$1,525,600#95Most work-from-homeof 6,82637.2%
The short version

Naples is significantly wealthier than the US average, with a median household income of $153,182. Population has declined 6% since 2000. 64% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than tripled since 2000, reaching $1,525,600. With a median age of 67.3, the population is older than the US median of 38.9. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 67.3
US median: 38.9
More educated
64% hold a bachelor's degree
US average: 36%
Less affordable
home values up 130%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
19,704
−6%since 2000
from 20,976 in 2000
1990 – 2025
Population density
1,602 / sq mi
−6%since 2000
from 1,705 / sq mi in 2000
US average: 281
Median age
67.3
+11%since 2000
from 60.7 in 2000
US average: 38.9

PEP 2025 EST:20,114 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
19K20K21K21K22K1990201020202024Naples
202420K
1990201020202024
Section 02

Income & economy

Median household income
$153,182
+28%inflation adjusted, since 2000
from $65,641 in 2000
US average: $82,259
1990 – 2024
Per capita income
$152,378
+149%since 2000
from $61,141 in 2000
US average: $44,673
Households earning $100K+
68.7%
+20.8 ptssince 2009
from 47.9% in 2009
US average: 53.3%
Poverty rate
6.5%
+0.6 ptssince 2000
from 5.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.600
Unchangedsince 2010
from 0.599 in 2010
US average: 0.476
Workforce by industry, 2024
Other services19.3%
US avg: 6.7%
Information13.1%
US avg: 10.8%
Public administration10.8%
US avg: 4.8%
Retail trade7.2%
US avg: 9.9%
Wholesale trade5%
US avg: 6.9%
Transportation & warehousing2.2%
US avg: 2.2%
Finance & insurance1.8%
US avg: 5.9%
Professional, scientific, technical1.7%
US avg: 5.1%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Arts, entertainment, food0.8%
US avg: 1.9%
Education & health services0.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,525,600
+130%inflation adjusted, since 2000
from $363,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,305
+84%inflation adjusted, since 2000
from $687 in 2000
US average: $1,442
Owner-occupied
82.1%
+2.4 ptssince 2000
from 79.7% in 2000
17.9% rent
Vacancy rate
48.0%
+1.6 ptssince 2009
from 46.3% in 2009
US average: 10.0%
Owner cost-burdened
32.6%
−7.8 ptssince 2009
from 40.4% in 2009
US average: 22.9%
Renter cost-burdened
48.3%
+6.7 ptssince 2009
from 41.6% in 2009
US average: 47.4%
Afford Score
10.0
+80%since 2000
from 5.5 in 2000
1990 – 2024
Gentrification Score
81
RELATED:See current rent listings in Naples on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.8%(19,048)
Black4.5%(953)
Hispanic / Latino2.2%(467)
Asian0.3%(69)
Other0%
Diversity Score17.1%(3,594)
2024
White, non-Hispanic88.9%(17,522)
Black3.3%(658)
Hispanic / Latino4.8%(937)
Asian0.8%(159)
Other2.2%(428)
Diversity Score25.7%(5,057)
Diversity Score
26
+50%since 2000
from 17 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
64.3%
+19.2 ptssince 2000
from 45.1% in 2000
US average: 35.6%
High school or higher
97.0%
+4.1 ptssince 2000
from 93.0% in 2000
US average: 89.6%
Graduate degree
26.9%
+11.4 ptssince 2000
from 15.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.4 min
+109%since 2000
from 10.7 min in 2000
US average: 26.5
Drive alone to work
56.5%
−18.8 ptssince 2009
from 75.3% in 2009
US average: 68.9%
Carpooled to work
0.7%
−5.6 ptssince 2009
from 6.3% in 2009
US average: 8.5%
Public transit
0.3%
−0.3 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
37.2%
+24.7 ptssince 2009
from 12.5% in 2009
US average: 15.0%
Walked to work
1.8%
−1.0 ptssince 2009
from 2.9% in 2009
US average: 2.4%
Biked to work
1.8%
+1.3 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
5.4%
−1.5 ptssince 2009
from 6.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.3%
−3.9 ptssince 2011
from 6.2% in 2011
US average: 5.2%
Labor force participation
35.3%
−3.0 ptssince 2011
from 38.3% in 2011
US average: 63.5%
Self-employed
5.2%
−5.9 ptssince 2009
from 11.1% in 2009
US average: 13.1%
Management & professional
62.7%
−9.4 ptssince 2009
from 72.1% in 2009
US average: 42.5%
Section 08

People & community

Male
46.8%
−0.7 ptssince 2009
from 47.5% in 2009
Female
53.2%
+0.7 ptssince 2009
from 52.5% in 2009
Foreign born
12.7%
+3.3 ptssince 2009
from 9.4% in 2009
US average: 14.1%
Veterans
8.6%
−39.0 ptssince 2009
from 47.6% in 2009
US average: 6.2%
With a disability
11.9%
−4.3 ptssince 2012
from 16.2% in 2012
US average: 13.3%
Uninsured
3.7%
−89.2 ptssince 2013
from 92.9% in 2013
US average: 8.4%
Broadband at home
89.4%
+8.3 ptssince 2017
from 81.1% in 2017
US average: 91.0%
English only at home
90.7%
+0.3 ptssince 2016
from 90.4% in 2016
US average: 77.7%
Spanish at home
3.8%
+0.6 ptssince 2016
from 3.2% in 2016
US average: 13.6%
Drill deeper

Places similar to Naples

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Pop 18,953
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Country Walk
Pop 19,291
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Head to head

Compare Naples to nearby cities

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NAPLES VS
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NAPLES VS
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NAPLES VS
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Home value$896,300−41%
Population16,421−18%
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Frequently asked

How many people live in Naples, Florida?

Naples, Florida has about 19,704 residents according to the 2024 American Community Survey.

What is the median household income in Naples, Florida?

The typical household in Naples, Florida earns about $153,182 a year. Half of households make more than that, and half make less.

Is Naples, Florida expensive?

In Naples, Florida, the median home is worth about $1,525,600, and the typical rent is about $2,305 a month.

How educated are people in Naples, Florida?

About 64.3% of adults age 25 and over in Naples, Florida hold a bachelor's degree or higher.

What is the poverty rate in Naples, Florida?

About 6.5% of people in Naples, Florida live below the federal poverty line.

Has Naples, Florida grown since 1990?

Yes, Naples, Florida has grown since 1990. The population has added about 199 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →