Naples is home to 19,704 people in Florida. The median age is 67.3, about 28 years above the US median. Households here earn about 105% more than in Florida as a whole. The typical home is worth $1,525,600, having more than tripled since 2000. This is an unusually credentialed place: 64% of adults have a four-year degree. The median household earns $153,182, about 86% above the national median.
At a glance
Wealthier
median household income $153,182, above the US median
US median: $82,259
Older
median age 67.3
US median: 38.9
More educated
64% hold a bachelor's degree
US average: 36%
Less affordable
home values up 130%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Naples
What changed most since 1990
Median home value (2024 dollars)$599,057 → $1,525,600(+155%)US over the same years: +67%
White share92.4% → 88.9%(−3.5 pts)US over the same years: −17.8 pts
Adults with a bachelor's degree38.0% → 64.3%(+26.3 pts)US over the same years: +15.3 pts
Naples's population equals 4.9% of Collier County's. Its number of foreign-born residents equals 2.6% of the county's. Its number of adults with a bachelor's degree or higher equals 8.9% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)4.3%(66)
US avg: 26.4%
Gulf War (1990s)15.1%(233)
US avg: 24.3%
Vietnam era51.5%(795)
US avg: 33.1%
Korean War14.7%(227)
US avg: 4.5%
World War II3.2%(49)
US avg: 1%
Share of the 1,544 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Naples, decade by decade
Naples population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
19,505
$103,558
$599,057
38.0%
17.9
2000
20,976
$119,575
$661,989
45.1%
21.5
2010
19,537
$109,095
$1,215,736
48.9%
23.5
2020
19,115
$143,191
$1,233,856
58.3%
24.7
2024
19,704
$153,182
$1,525,600
64.3%
25.7
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
