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METRO AREA

Naples Metro

Naples-Marco Island, FL · 1 counties · 417,131 residents (2025 est.) · 1,996.848 sq mi
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Notable rankings
#14Oldest by median ageof 92553.3#21Most foreign-born residentsof 92524.6%#28Highest median rentof 925$1,862
The short version

Naples has roughly average household income, with a median household income of $90,045. The metro area has grown rapidly, with population up 58% since 2000. Median home value has more than tripled since 2000, reaching $540,700. With a median age of 53.3, the population is older than the US median of 38.9. It ranks in the top 5% of US metro areas for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 53.3
US median: 38.9
More educated
40% hold a bachelor's degree
US average: 36%
Less affordable
home values up 99%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
398,291
+58%since 2000
from 251,377 in 2000
1990 – 2025
Population density
199 / sq mi
+58%since 2000
from 126 / sq mi in 2000
US average: 281
Median age
53.3
+21%since 2000
from 44.1 in 2000
US average: 38.9

PEP 2025 EST:417,131 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
127K201K275K349K423K1990201020202024Naples
2024398K
1990201020202024
Section 02

Income & economy

Median household income
$90,045
+2%inflation adjusted, since 2000
from $48,289 in 2000
US average: $82,259
1990 – 2024
Per capita income
$62,079
+99%since 2000
from $31,195 in 2000
US average: $44,673
Households earning $100K+
57.6%
+19.5 ptssince 2009
from 38.1% in 2009
US average: 53.3%
Poverty rate
10.7%
+0.4 ptssince 2000
from 10.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.534
+2%since 2010
from 0.522 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.1%
US avg: 10.8%
Wholesale trade10.6%
US avg: 6.9%
Other services9.2%
US avg: 6.7%
Public administration5%
US avg: 4.8%
Retail trade4.9%
US avg: 9.9%
Finance & insurance3.9%
US avg: 5.9%
Professional, scientific, technical3.4%
US avg: 5.1%
Transportation & warehousing1.9%
US avg: 2.2%
Agriculture, forestry, fishing1.5%
US avg: 1.6%
Construction1.5%
US avg: 1.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$540,700
+99%inflation adjusted, since 2000
from $149,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,862
+36%inflation adjusted, since 2000
from $753 in 2000
US average: $1,442
Owner-occupied
76.6%
+1.0 ptssince 2000
from 75.6% in 2000
23.4% rent
Vacancy rate
30.7%
−6.9 ptssince 2009
from 37.7% in 2009
US average: 10.0%
Owner cost-burdened
29.6%
−9.1 ptssince 2009
from 38.7% in 2009
US average: 22.9%
Renter cost-burdened
58.6%
+6.3 ptssince 2009
from 52.3% in 2009
US average: 47.4%
Afford Score
6.0
+95%since 2000
from 3.1 in 2000
1990 – 2024
Gentrification Score
58
RELATED:See current rent listings in Naples on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic73.8%(185,517)
Black4.4%(10,999)
Hispanic / Latino19.6%(49,296)
Asian0.6%(1,527)
Other0%
Diversity Score49.5%(124,332)
Segregation Score0%
2024
White, non-Hispanic61.4%(244,399)
Black6.4%(25,473)
Hispanic / Latino28.2%(112,189)
Asian1.5%(6,116)
Other2.5%(10,114)
Diversity Score67.4%(268,428)
Segregation Score47%(187,184)
Diversity Score
67
+36%since 2000
from 49 in 2000
1990 – 2024
Segregation Score
47
−8%since 2020
from 51 in 2020
Section 05

Education

Bachelor's degree or higher
40.3%
+12.4 ptssince 2000
from 27.9% in 2000
US average: 35.6%
High school or higher
90.0%
+8.2 ptssince 2000
from 81.8% in 2000
US average: 89.6%
Graduate degree
16.8%
+7.1 ptssince 2000
from 9.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.1 min
+65%since 2000
from 15.8 min in 2000
US average: 26.5
Drive alone to work
69.0%
−6.6 ptssince 2009
from 75.6% in 2009
US average: 68.9%
Carpooled to work
10.9%
−1.6 ptssince 2009
from 12.5% in 2009
US average: 8.5%
Public transit
0.5%
−0.8 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
16.4%
+10.7 ptssince 2009
from 5.7% in 2009
US average: 15.0%
Walked to work
0.7%
−0.8 ptssince 2009
from 1.5% in 2009
US average: 2.4%
Biked to work
0.6%
−0.6 ptssince 2009
from 1.2% in 2009
US average: 0.4%
No vehicle available
4.6%
+0.5 ptssince 2009
from 4.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.9%
−5.5 ptssince 2011
from 9.5% in 2011
US average: 5.2%
Labor force participation
51.2%
−3.5 ptssince 2011
from 54.7% in 2011
US average: 63.5%
Self-employed
10.0%
+0.4 ptssince 2009
from 9.6% in 2009
US average: 13.1%
Management & professional
38.1%
−18.7 ptssince 2009
from 56.8% in 2009
US average: 42.5%
Section 08

People & community

Male
49.3%
−1.6 ptssince 2009
from 50.8% in 2009
Female
50.7%
+1.6 ptssince 2009
from 49.2% in 2009
Foreign born
24.6%
+1.8 ptssince 2009
from 22.9% in 2009
US average: 14.1%
Veterans
6.1%
−44.4 ptssince 2009
from 50.5% in 2009
US average: 6.2%
With a disability
11.3%
−0.2 ptssince 2012
from 11.5% in 2012
US average: 13.3%
Uninsured
11.3%
−66.2 ptssince 2013
from 77.5% in 2013
US average: 8.4%
Broadband at home
92.5%
+11.1 ptssince 2017
from 81.4% in 2017
US average: 91.0%
English only at home
67.3%
−0.3 ptssince 2016
from 67.6% in 2016
US average: 77.7%
Spanish at home
23.4%
Unchangedsince 2016
from 23.4% in 2016
US average: 13.6%
In this metro

Principal cities

NaplesCENTRAL20,114Marco IslandCENTRAL16,421
What's inside

1 component county

Collier CountyCENTRAL417,131
Drill deeper

Metros similar to Naples

Ann Arbor
Pop 370,214
Fort Collins
Pop 377,292
Waterbury
Pop 463,349
Salinas
Pop 433,729
Places similar to Naples
Head to head

Compare Naples side by side

NAPLES VS
Ann Arbor
Income$89,180−1%
Home value$374,100−31%
Population370,214−11%
SEE FULL COMPARISON →
NAPLES VS
Fort Collins
Income$93,765+4%
Home value$569,100+5%
Population377,292−10%
SEE FULL COMPARISON →
NAPLES VS
Waterbury
Income$86,191−4%
Home value$317,700−41%
Population463,349+11%
SEE FULL COMPARISON →
NAPLES VS
Salinas
Income$97,230+8%
Home value$781,000+44%
Population433,729+4%
SEE FULL COMPARISON →
Frequently asked

How many people live in Naples-Marco Island, FL?

Naples-Marco Island, FL has about 398,291 residents according to the 2024 American Community Survey.

What is the median household income in Naples-Marco Island, FL?

The typical household in Naples-Marco Island, FL earns about $90,045 a year. Half of households make more than that, and half make less.

Is Naples-Marco Island, FL expensive?

In Naples-Marco Island, FL, the median home is worth about $540,700, and the typical rent is about $1,862 a month.

How educated are people in Naples-Marco Island, FL?

About 40.3% of adults age 25 and over in Naples-Marco Island, FL hold a bachelor's degree or higher.

What is the poverty rate in Naples-Marco Island, FL?

About 10.7% of people in Naples-Marco Island, FL live below the federal poverty line.

Has Naples-Marco Island, FL grown since 1990?

Yes, Naples-Marco Island, FL has grown since 1990. The population has added about 246,192 residents, a change of about 162 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →