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METRO AREA · 2020 ACS

Naples Metro

Naples-Marco Island, FL · 1 counties · 375,752 residents · 1,997 sq mi
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The short version

With 375,752 people, Naples is a metro area. The median age is 52.9, about 14 years above the US median. The population is up 49% since 2000. The foreign-born share is 25%. 75% of homes are owner-occupied. The typical home is worth $366,600, having more than doubled since 2000.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 52.9
US median: 38.8
Average education
36% hold a bachelor's degree
US average: 33%
Less affordable
home values up 64%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
375,752
+49%since 2000
from 251,377 in 2000
1990 – 2025
Population density
188 / sq mi
+49%since 2000
from 126 / sq mi in 2000
Median age
52.9
+20%since 2000
from 44.1 in 2000
US average: 38.8
Land area
1,997 sq mi
Population, 1990 – 2024
127K201K275K349K423K19902000201020202024Naples
2024398K
1990201020202024
Age distribution, 2020
Under 53.8%(14,441)
US avg: 5.6%
5 to 94.5%(16,731)
US avg: 6.1%
10 to 145.1%(19,281)
US avg: 6.5%
15 to 195.3%(19,780)
US avg: 6.6%
20 to 244.5%(16,817)
US avg: 6.7%
25 to 348.8%(32,943)
US avg: 13.5%
35 to 449.6%(35,939)
US avg: 12.7%
45 to 5411%(41,478)
US avg: 12.3%
55 to 6414.8%(55,677)
US avg: 13.1%
65 to 7417.1%(64,126)
US avg: 10%
75 to 8411.7%(44,087)
US avg: 4.9%
85 and over3.8%(14,452)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$70,217
−3%inflation adjusted, since 2000
from $48,289 in 2000
US average: $66,278
1990 – 2024
Per capita income
$46,785
+50%since 2000
from $31,195 in 2000
US average: $35,364
Households earning $100K+
47.3%
+9.2 ptssince 2009
from 38.1% in 2009
US average: 43.9%
Poverty rate
11.0%
+0.7 ptssince 2000
from 10.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Information12.4%
US avg: 11.1%
Wholesale trade11.4%
US avg: 6.7%
Other services7.7%
US avg: 6.6%
Finance & insurance4%
US avg: 5.5%
Retail trade3.6%
US avg: 10%
Public administration3.4%
US avg: 4.7%
Professional, scientific, technical3.3%
US avg: 4.7%
Agriculture, forestry, fishing2.2%
US avg: 1.7%
Construction2.1%
US avg: 1.2%
Transportation & warehousing2%
US avg: 2.5%
Arts, entertainment, food1.3%
US avg: 2%
Education & health services0.7%
US avg: 0.8%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$366,600
+64%inflation adjusted, since 2000
from $149,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,374
+21%inflation adjusted, since 2000
from $753 in 2000
US average: $1,124
Owner-occupied
74.9%
−0.7 ptssince 2000
from 75.6% in 2000
25.1% rent
Persons per household
2.54 people
−3%since 2009
from 2.63 people in 2009
US average: 2.61
Afford Score
5.2
−19%since 2009
from 6.4 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic73.8%(185,517)
Black4.4%(10,999)
Hispanic / Latino19.6%(49,296)
Asian0.6%(1,527)
Other0%
2020
White, non-Hispanic62.7%(235,455)
Black6%(22,554)
Hispanic / Latino27.2%(102,249)
Asian1.4%(5,419)
Other1.3%(4,726)
Segregation Score
51
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican10.5%(39,959)
Cuban7.1%(27,096)
South American3.9%(14,856)
Central American3.2%(12,035)
Puerto Rican1.8%(6,773)
Guatemalan1.5%(5,580)
Colombian1.4%(5,407)
Honduran0.7%(2,611)
Venezuelan0.6%(2,180)
Dominican0.5%(2,057)
Salvadoran0.5%(2,043)
Bolivian0.5%(1,843)
+ 10 more hispanic origin groups with data
Argentine0.5%(1,837)
Peruvian0.4%(1,612)
Nicaraguan0.4%(1,382)
Chilean0.2%(856)
Spaniard0.2%(854)
Ecuadorian0.2%(745)
Uruguayan0.1%(284)
Costa Rican0.1%(275)
Panamanian0%(144)
Asian origin
Asian Indian0.4%(1,523)
Filipino0.3%(1,240)
Vietnamese0.3%(1,117)
Chinese0.3%(970)
Korean0.1%(226)
Thai0%(142)
Pakistani0%(104)
Burmese0%(93)
Japanese0%(90)
Taiwanese0%(26)
Laotian0%(19)
+ 1 more asian origin group with data
Pacific Islander origin
Chamorro0%(36)
Ancestry
German11.5%(43,555)
Irish10.9%(41,197)
English8.7%(32,939)
Italian8.7%(32,863)
American8.4%(31,819)
West Indian4.5%(16,916)
Haitian3.7%(13,989)
Polish3.1%(11,640)
French2.3%(8,908)
Scottish1.6%(6,200)
Dutch1.1%(4,131)
Swedish1%(3,940)
+ 48 more ancestry groups with data
Russian1%(3,911)
Norwegian1%(3,775)
Hungarian0.7%(2,798)
French Canadian0.7%(2,755)
British0.7%(2,720)
Scotch-Irish0.7%(2,699)
Greek0.6%(2,147)
Welsh0.5%(2,039)
Jamaican0.5%(1,735)
Romanian0.4%(1,693)
Portuguese0.4%(1,588)
Canadian0.4%(1,450)
Ukrainian0.4%(1,360)
Czech0.3%(1,306)
Danish0.3%(1,193)
Lithuanian0.3%(1,174)
Slovak0.3%(1,153)
Swiss0.3%(1,051)
Austrian0.3%(1,022)
Lebanese0.2%(920)
Finnish0.2%(642)
Brazilian0.2%(628)
Belgian0.1%(536)
Armenian0.1%(525)
Croatian0.1%(480)
Slovene0.1%(261)
Arab0.1%(217)
Syrian0.1%(210)
Bulgarian0.1%(196)
Israeli0%(189)
Turkish0%(177)
Latvian0%(165)
Serbian0%(150)
Iranian0%(129)
Egyptian0%(121)
Guyanese0%(108)
Kenyan0%(72)
Iraqi0%(22)
Ghanaian0%(19)
Jordanian0%(14)
Section 05

Education

Bachelor's degree or higher
35.9%
+8.0 ptssince 2000
from 27.9% in 2000
US average: 32.9%
High school or higher
88.2%
+6.5 ptssince 2000
from 81.8% in 2000
US average: 88.5%
Graduate degree
14.5%
+4.8 ptssince 2000
from 9.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.4 min
+61%since 2000
from 15.8 min in 2000
US average: 26.9
Drive alone to work
74.0%
−1.5 ptssince 2009
from 75.6% in 2009
US average: 75.1%
No vehicle available
4.9%
+0.8 ptssince 2009
from 4.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.4%
−5.1 ptssince 2011
from 9.5% in 2011
US average: 5.4%
Labor force participation
51.9%
−2.8 ptssince 2011
from 54.7% in 2011
US average: 63.4%
Women 20-64 in the labor force
70.8%
US average: 73.3%
Management & professional
32.8%
+5.1 ptssince 2009
from 27.7% in 2009
US average: 39.3%
Section 08

People & community

Male
49.2%
−1.6 ptssince 2009
from 50.8% in 2009
Female
50.8%
+1.6 ptssince 2009
from 49.2% in 2009
Foreign born
25.5%
+2.6 ptssince 2009
from 22.9% in 2009
US average: 13.5%
Uninsured
13.6%
−8.9 ptssince 2013
from 22.5% in 2013
US average: 8.8%
Computer in household
94.3%
US average: 91.9%
Same house as last year
83.6%
US average: 86.2%
Marital status (2024)
Men 15+
Never married26.3%(44,523)
Married60.6%(102,819)
Widowed3.8%(6,429)
Divorced9.3%(15,766)
Women 15+
Never married21.3%(37,440)
Married55.2%(97,061)
Widowed11.3%(19,901)
Divorced12.2%(21,542)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
13.6%
−8.9 ptssince 2013
from 22.5% in 2013
US average: 8.8%
Employer-based
41.0%
US average: 55.4%
Direct-purchase
26.0%
US average: 13.7%
Medicare
32.5%
US average: 17.6%
Medicaid
13.1%
US average: 20.0%
VA health care
2.0%
US average: 2.3%
Any private
64.3%
US average: 68.1%
Any public
43.2%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)6.7%(1,716)
US avg: 20.6%
Gulf War (1990s)10.8%(2,758)
US avg: 21.4%
Vietnam era41.1%(10,543)
US avg: 35.2%
Korean War18.4%(4,727)
US avg: 7.6%
World War II8.1%(2,085)
US avg: 2.9%

Share of the 25,649 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
In this metro

Largest cities

Golden Gate29,234Immokalee26,361NaplesCENTRAL20,114Marco IslandCENTRAL16,421Lely Resort8,582Ave Maria8,258Pelican Bay6,159Orangetree6,084Naples Manor5,501Naples Park5,122Vineyards3,849Lely3,804Island Walk2,722Verona Walk2,695Pelican Marsh2,617Berkshire Lakes2,064Pine Ridge CDP (Collier County)1,910Winding Cypress1,160Chokoloskee808Heritage Bay802Marco Shores-Hammock Bay794Everglades399Goodland104Plantation Island43
What's inside

1 component county

Collier CountyCENTRAL417,131
Drill deeper

Metros similar to Naples

Ann Arbor
Pop 370,214
Fort Collins
Pop 377,292
Waterbury
Pop 463,349
Salinas
Pop 433,729
Places similar to Naples
Head to head

Compare Naples side by side

NAPLES VS
Ann Arbor
Income$89,180+27%
Home value$374,100+2%
Population370,214−11%
SEE FULL COMPARISON →
NAPLES VS
Fort Collins
Income$93,765+34%
Home value$569,100+55%
Population377,292−10%
SEE FULL COMPARISON →
NAPLES VS
Waterbury
Income$86,191+23%
Home value$317,700−13%
Population463,349+11%
SEE FULL COMPARISON →
NAPLES VS
Salinas
Income$97,230+38%
Home value$781,000+113%
Population433,729+4%
SEE FULL COMPARISON →
Frequently asked

How many people live in Naples-Marco Island, FL?

Naples-Marco Island, FL has about 375,752 residents according to the 2020 American Community Survey.

What is the median household income in Naples-Marco Island, FL?

The typical household in Naples-Marco Island, FL earns about $70,217 a year. Half of households make more than that, and half make less.

Is Naples-Marco Island, FL expensive?

In Naples-Marco Island, FL, the median home is worth about $366,600, and the typical rent is about $1,374 a month.

How educated are people in Naples-Marco Island, FL?

About 35.9% of adults age 25 and over in Naples-Marco Island, FL hold a bachelor's degree or higher.

What is the poverty rate in Naples-Marco Island, FL?

About 11.0% of people in Naples-Marco Island, FL live below the federal poverty line.

Has Naples-Marco Island, FL grown since 1990?

Yes, Naples-Marco Island, FL has grown since 1990. The population has added about 223,653 residents, a change of about 147 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →

Naples-Marco Island, FL (2020): population, income & housing data · CensusEasy