CensusEasy
METRO AREA · 2010 ACS

Naples Metro

Naples-Marco Island, FL · 1 counties · 321,520 residents · 1,996.848 sq mi
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The short version

Naples is wealthier than most US places, with a median household income of $58,106. Population has grown 28% since 2000. Median home value has more than doubled since 2000, reaching $357,400. With a median age of 46.9, the population is older than the US median of 37.2.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 46.9
US median: 37.2
More educated
31% hold a bachelor's degree
US average: 28%
Less affordable
home values up 89%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
321,520
+28%since 2000
from 251,377 in 2000
1990 – 2025
Population density
161 / sq mi
+28%since 2000
from 126 / sq mi in 2000
US average: 261
Median age
46.9
+6%since 2000
from 44.1 in 2000
US average: 37.2
Population, 1990 – 2024
127K201K275K349K423K1990201020202024Naples
2024398K
1990201020202024
Section 02

Income & economy

Median household income
$58,106
−5%inflation adjusted, since 2000
from $48,289 in 2000
US average: $52,703
1990 – 2024
Per capita income
$37,046
+19%since 2000
from $31,195 in 2000
US average: $27,286
Households earning $100K+
38.4%
+0.3 ptssince 2009
from 38.1% in 2009
US average: 33.3%
Poverty rate
12.2%
+1.9 ptssince 2000
from 10.3% in 2000
US average: 13.8%
Income inequality (Gini)
0.522
US average: 0.461
Workforce by industry, 2010
Information14%
US avg: 11.5%
Wholesale trade13.5%
US avg: 7.2%
Other services8.5%
US avg: 7%
Public administration3.9%
US avg: 4.9%
Retail trade3.6%
US avg: 10.9%
Finance & insurance3.1%
US avg: 5.1%
Professional, scientific, technical2.8%
US avg: 4.2%
Transportation & warehousing2.7%
US avg: 3.1%
Agriculture, forestry, fishing2.2%
US avg: 1.9%
Construction2.2%
US avg: 1.4%
Arts, entertainment, food1.5%
US avg: 2.4%
Education & health services0.3%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$357,400
+89%inflation adjusted, since 2000
from $149,000 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,054
+11%inflation adjusted, since 2000
from $753 in 2000
US average: $853
Owner-occupied
42.4%
−33.2 ptssince 2000
from 75.6% in 2000
27.8% rent
Vacancy rate
38.6%
+0.9 ptssince 2009
from 37.7% in 2009
US average: 12.1%
Owner cost-burdened
39.2%
+0.5 ptssince 2009
from 38.7% in 2009
US average: 30.9%
Renter cost-burdened
52.7%
+0.3 ptssince 2009
from 52.3% in 2009
US average: 46.8%
Afford Score
6.2
+99%since 2000
from 3.1 in 2000
1990 – 2024
RELATED:See current rent listings in Naples on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic73.8%(185,517)
Black4.4%(10,999)
Hispanic / Latino19.6%(49,296)
Asian0.6%(1,527)
Other0%
Diversity Score49.5%(124,332)
2010
White, non-Hispanic65.7%(211,156)
Black6.2%(19,898)
Hispanic / Latino25.9%(83,177)
Asian1.1%(3,390)
Other0.9%(2,905)
Diversity Score61.8%(198,789)
Diversity Score
62
+25%since 2000
from 49 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.8%
+2.9 ptssince 2000
from 27.9% in 2000
US average: 27.9%
High school or higher
84.8%
+3.0 ptssince 2000
from 81.8% in 2000
US average: 84.9%
Graduate degree
11.9%
+2.1 ptssince 2000
from 9.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
23.6 min
+49%since 2000
from 15.8 min in 2000
US average: 25.2
Drive alone to work
75.3%
−0.3 ptssince 2009
from 75.6% in 2009
US average: 76.2%
Carpooled to work
12.3%
−0.2 ptssince 2009
from 12.5% in 2009
US average: 10.4%
Public transit
1.6%
+0.3 ptssince 2009
from 1.3% in 2009
US average: 4.7%
Worked from home
6.1%
+0.5 ptssince 2009
from 5.7% in 2009
US average: 4.1%
Walked to work
1.2%
−0.3 ptssince 2009
from 1.5% in 2009
US average: 2.8%
Biked to work
1.0%
−0.2 ptssince 2009
from 1.2% in 2009
US average: 0.5%
No vehicle available
4.3%
+0.3 ptssince 2009
from 4.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
9.6%
Unchangedsince 2009
from 9.6% in 2009
US average: 12.9%
Management & professional
28.7%
−28.1 ptssince 2009
from 56.8% in 2009
US average: 35.2%
Section 08

People & community

Male
49.7%
−1.1 ptssince 2009
from 50.8% in 2009
Female
50.3%
+1.1 ptssince 2009
from 49.2% in 2009
Foreign born
23.6%
+0.8 ptssince 2009
from 22.9% in 2009
US average: 12.8%
Veterans
12.8%
−37.7 ptssince 2009
from 50.5% in 2009
US average: 9.9%
In this metro

Principal cities

NaplesCENTRAL20,114Marco IslandCENTRAL16,421
What's inside

1 component county

Collier CountyCENTRAL417,131
Drill deeper

Metros similar to Naples

Ann Arbor
Pop 370,214
Fort Collins
Pop 377,292
Waterbury
Pop 463,349
Salinas
Pop 433,729
Places similar to Naples
Head to head

Compare Naples side by side

NAPLES VS
Ann Arbor
Income$89,180+53%
Home value$374,100+5%
Population370,214−11%
SEE FULL COMPARISON →
NAPLES VS
Fort Collins
Income$93,765+61%
Home value$569,100+59%
Population377,292−10%
SEE FULL COMPARISON →
NAPLES VS
Waterbury
Income$86,191+48%
Home value$317,700−11%
Population463,349+11%
SEE FULL COMPARISON →
NAPLES VS
Salinas
Income$97,230+67%
Home value$781,000+119%
Population433,729+4%
SEE FULL COMPARISON →
Frequently asked

How many people live in Naples-Marco Island, FL?

Naples-Marco Island, FL has about 321,520 residents according to the 2010 American Community Survey.

What is the median household income in Naples-Marco Island, FL?

The typical household in Naples-Marco Island, FL earns about $58,106 a year. Half of households make more than that, and half make less.

Is Naples-Marco Island, FL expensive?

In Naples-Marco Island, FL, the median home is worth about $357,400, and the typical rent is about $1,054 a month.

How educated are people in Naples-Marco Island, FL?

About 30.8% of adults age 25 and over in Naples-Marco Island, FL hold a bachelor's degree or higher.

What is the poverty rate in Naples-Marco Island, FL?

About 12.2% of people in Naples-Marco Island, FL live below the federal poverty line.

Has Naples-Marco Island, FL grown since 1990?

Yes, Naples-Marco Island, FL has grown since 1990. The population has added about 169,421 residents, a change of about 111 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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