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CITY · 2020 ACS

Naples

Florida · 19,115 residents · 12.303 sq mi
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The short version

Naples is significantly wealthier than the US average, with a median household income of $118,141. Population has declined 9% since 2000. 58% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has roughly tripled since 2000, reaching $1,018,000. With a median age of 67.0, the population is older than the US median of 38.8. Households here earn about 105% more than the Florida median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 67.0
US median: 38.8
More educated
58% hold a bachelor's degree
US average: 33%
Less affordable
home values up 86%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
19,115
−9%since 2000
from 20,976 in 2000
1990 – 2025
Population density
1,554 / sq mi
−9%since 2000
from 1,705 / sq mi in 2000
US average: 280
Median age
67.0
+10%since 2000
from 60.7 in 2000
US average: 38.8
Population, 1990 – 2024
19K20K21K21K22K1990201020202024Naples
202420K
1990201020202024
Section 02

Income & economy

Median household income
$118,141
+20%inflation adjusted, since 2000
from $65,641 in 2000
US average: $66,278
1990 – 2024
Per capita income
$114,338
+87%since 2000
from $61,141 in 2000
US average: $35,364
Households earning $100K+
63.4%
+15.5 ptssince 2009
from 47.9% in 2009
US average: 43.9%
Poverty rate
7.6%
+1.7 ptssince 2000
from 5.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Information15.7%
US avg: 11.1%
Other services15.4%
US avg: 6.6%
Public administration9.8%
US avg: 4.7%
Retail trade5.4%
US avg: 10%
Wholesale trade5.2%
US avg: 6.7%
Finance & insurance3%
US avg: 5.5%
Transportation & warehousing2.8%
US avg: 2.5%
Professional, scientific, technical2.4%
US avg: 4.7%
Arts, entertainment, food1%
US avg: 2%
Agriculture, forestry, fishing0.8%
US avg: 1.7%
Construction0.8%
US avg: 1.2%
Education & health services0.6%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,018,000
+86%inflation adjusted, since 2000
from $363,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,382
+34%inflation adjusted, since 2000
from $687 in 2000
US average: $1,124
Owner-occupied
83.3%
+3.6 ptssince 2000
from 79.7% in 2000
16.7% rent
Afford Score
8.6
+56%since 2000
from 5.5 in 2000
1990 – 2024
RELATED:See current rent listings in Naples on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.8%(19,048)
Black4.5%(953)
Hispanic / Latino2.2%(467)
Asian0.3%(69)
Other0%
Diversity Score17.1%(3,594)
2020
White, non-Hispanic89.4%(17,087)
Black2.6%(495)
Hispanic / Latino5%(950)
Asian1%(190)
Other1.3%(257)
Diversity Score23.2%(4,443)
Diversity Score
23
+36%since 2000
from 17 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
58.3%
+13.3 ptssince 2000
from 45.1% in 2000
US average: 32.9%
High school or higher
96.4%
+3.4 ptssince 2000
from 93.0% in 2000
US average: 88.5%
Graduate degree
25.2%
+9.7 ptssince 2000
from 15.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
23.0 min
+115%since 2000
from 10.7 min in 2000
US average: 26.9
Drive alone to work
69.5%
−5.8 ptssince 2009
from 75.3% in 2009
US average: 75.1%
No vehicle available
5.5%
−1.4 ptssince 2009
from 6.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.5%
−3.7 ptssince 2011
from 6.2% in 2011
US average: 5.4%
Labor force participation
37.9%
−0.4 ptssince 2011
from 38.3% in 2011
US average: 63.4%
Management & professional
55.9%
−16.1 ptssince 2009
from 72.1% in 2009
US average: 39.3%
Section 08

People & community

Male
45.3%
−2.2 ptssince 2009
from 47.5% in 2009
Female
54.7%
+2.2 ptssince 2009
from 52.5% in 2009
Foreign born
14.1%
+4.6 ptssince 2009
from 9.4% in 2009
US average: 13.5%
Uninsured
4.4%
−88.5 ptssince 2013
from 92.9% in 2013
US average: 8.8%
Drill deeper

Places similar to Naples

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Pop 18,953
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Pop 24,886
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Pop 25,858
Country Walk
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Head to head

Compare Naples to nearby cities

NAPLES VS
Golden Gate
Income$68,475−42%
Home value$409,700−60%
Population29,234+45%
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NAPLES VS
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Income$93,750−21%
Home value$666,900−34%
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NAPLES VS
Bonita Springs
Income$95,210−19%
Home value$497,100−51%
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NAPLES VS
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Income$101,523−14%
Home value$896,300−12%
Population16,421−18%
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Frequently asked

How many people live in Naples, Florida?

Naples, Florida has about 19,115 residents according to the 2020 American Community Survey.

What is the median household income in Naples, Florida?

The typical household in Naples, Florida earns about $118,141 a year. Half of households make more than that, and half make less.

Is Naples, Florida expensive?

In Naples, Florida, the median home is worth about $1,018,000, and the typical rent is about $1,382 a month.

How educated are people in Naples, Florida?

About 58.3% of adults age 25 and over in Naples, Florida hold a bachelor's degree or higher.

What is the poverty rate in Naples, Florida?

About 7.6% of people in Naples, Florida live below the federal poverty line.

Has Naples, Florida grown since 1990?

Yes, Naples, Florida has shrunk since 1990. The population has lost about 390 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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