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CITY · 2010 ACS

Naples

Florida · 19,537 residents · 12.303 sq mi
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The short version

Naples is significantly wealthier than the US average, with a median household income of $75,836. Population has declined 7% since 2000. 49% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has more than doubled since 2000, reaching $845,100. With a median age of 64.2, the population is older than the US median of 37.2. Households here earn about 59% more than the Florida median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 64.2
US median: 37.2
More educated
49% hold a bachelor's degree
US average: 28%
Less affordable
home values up 84%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
19,537
−7%since 2000
from 20,976 in 2000
1990 – 2025
Population density
1,588 / sq mi
−7%since 2000
from 1,705 / sq mi in 2000
US average: 261
Median age
64.2
+6%since 2000
from 60.7 in 2000
US average: 37.2
Population, 1990 – 2024
19K20K21K21K22K1990201020202024Naples
202420K
1990201020202024
Section 02

Income & economy

Median household income
$75,836
−9%inflation adjusted, since 2000
from $65,641 in 2000
US average: $52,703
1990 – 2024
Per capita income
$77,973
+28%since 2000
from $61,141 in 2000
US average: $27,286
Households earning $100K+
50.6%
+2.7 ptssince 2009
from 47.9% in 2009
US average: 33.3%
Poverty rate
6.1%
+0.2 ptssince 2000
from 5.9% in 2000
US average: 13.8%
Income inequality (Gini)
0.599
US average: 0.461
Workforce by industry, 2010
Other services18%
US avg: 7%
Information9.8%
US avg: 11.5%
Wholesale trade9.5%
US avg: 7.2%
Public administration6.4%
US avg: 4.9%
Retail trade5.3%
US avg: 10.9%
Finance & insurance4.3%
US avg: 5.1%
Professional, scientific, technical3.9%
US avg: 4.2%
Arts, entertainment, food2.3%
US avg: 2.4%
Transportation & warehousing1.7%
US avg: 3.1%
Education & health services0.3%
US avg: 0.9%
Agriculture, forestry, fishing0.1%
US avg: 1.9%
Construction0.1%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$845,100
+84%inflation adjusted, since 2000
from $363,400 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,066
+23%inflation adjusted, since 2000
from $687 in 2000
US average: $853
Owner-occupied
32.6%
−47.0 ptssince 2000
from 79.7% in 2000
21.7% rent
Vacancy rate
46.9%
+0.6 ptssince 2009
from 46.3% in 2009
US average: 12.1%
Owner cost-burdened
41.8%
+1.4 ptssince 2009
from 40.4% in 2009
US average: 30.9%
Renter cost-burdened
39.8%
−1.8 ptssince 2009
from 41.6% in 2009
US average: 46.8%
Afford Score
11.1
+101%since 2000
from 5.5 in 2000
1990 – 2024
RELATED:See current rent listings in Naples on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.8%(19,048)
Black4.5%(953)
Hispanic / Latino2.2%(467)
Asian0.3%(69)
Other0%
Diversity Score17.1%(3,594)
2010
White, non-Hispanic89.9%(17,566)
Black4%(779)
Hispanic / Latino4.5%(881)
Asian0.6%(118)
Other0.5%(95)
Diversity Score22.5%(4,388)
Diversity Score
22
+31%since 2000
from 17 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
48.9%
+3.8 ptssince 2000
from 45.1% in 2000
US average: 27.9%
High school or higher
95.4%
+2.4 ptssince 2000
from 93.0% in 2000
US average: 84.9%
Graduate degree
19.9%
+4.5 ptssince 2000
from 15.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
16.6 min
+55%since 2000
from 10.7 min in 2000
US average: 25.2
Drive alone to work
72.0%
−3.3 ptssince 2009
from 75.3% in 2009
US average: 76.2%
Carpooled to work
5.7%
−0.6 ptssince 2009
from 6.3% in 2009
US average: 10.4%
Public transit
1.1%
+0.5 ptssince 2009
from 0.6% in 2009
US average: 4.7%
Worked from home
15.0%
+2.5 ptssince 2009
from 12.5% in 2009
US average: 4.1%
Walked to work
3.2%
+0.3 ptssince 2009
from 2.9% in 2009
US average: 2.8%
Biked to work
1.3%
+0.8 ptssince 2009
from 0.5% in 2009
US average: 0.5%
No vehicle available
6.3%
−0.6 ptssince 2009
from 6.9% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.2%
−0.9 ptssince 2009
from 11.1% in 2009
US average: 12.9%
Management & professional
47.2%
−24.9 ptssince 2009
from 72.1% in 2009
US average: 35.2%
Section 08

People & community

Male
47.0%
−0.5 ptssince 2009
from 47.5% in 2009
Female
53.0%
+0.5 ptssince 2009
from 52.5% in 2009
Foreign born
10.6%
+1.1 ptssince 2009
from 9.4% in 2009
US average: 12.8%
Veterans
17.9%
−29.7 ptssince 2009
from 47.6% in 2009
US average: 9.9%
Drill deeper

Places similar to Naples

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Pop 18,953
Palmetto Bay
Pop 24,886
Keystone
Pop 25,858
Country Walk
Pop 19,291
Places similar to Naples
Head to head

Compare Naples to nearby cities

NAPLES VS
Golden Gate
Income$68,475−10%
Home value$409,700−52%
Population29,234+45%
SEE FULL COMPARISON →
NAPLES VS
Lely Resort
Income$93,750+24%
Home value$666,900−21%
Population8,582−57%
SEE FULL COMPARISON →
NAPLES VS
Bonita Springs
Income$95,210+26%
Home value$497,100−41%
Population57,634+187%
SEE FULL COMPARISON →
NAPLES VS
Marco Island
Income$101,523+34%
Home value$896,300+6%
Population16,421−18%
SEE FULL COMPARISON →
Frequently asked

How many people live in Naples, Florida?

Naples, Florida has about 19,537 residents according to the 2010 American Community Survey.

What is the median household income in Naples, Florida?

The typical household in Naples, Florida earns about $75,836 a year. Half of households make more than that, and half make less.

Is Naples, Florida expensive?

In Naples, Florida, the median home is worth about $845,100, and the typical rent is about $1,066 a month.

How educated are people in Naples, Florida?

About 48.9% of adults age 25 and over in Naples, Florida hold a bachelor's degree or higher.

What is the poverty rate in Naples, Florida?

About 6.1% of people in Naples, Florida live below the federal poverty line.

Has Naples, Florida grown since 1990?

Yes, Naples, Florida has grown since 1990. The population has added about 32 residents, a change of about 0 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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