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CITY · 1990 CENSUS

Whitefish Bay

Wisconsin · 14,272 residents · 2.115 sq mi
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The short version

Whitefish Bay is significantly wealthier than the US average, with a median household income of $53,539. Population has held roughly steady since 2000. 61% of adults hold a bachelor's degree or higher, well above the national rate of 20%. Median home value is $116,700. Poverty is rare here, at 1.2% of residents. Households here earn about 82% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $30,130
Older
median age 36.9
US median: 33.0
More educated
61% hold a bachelor's degree
US average: 20%
More affordable
home values down 20%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

Total population
14,272
+1%vs 2000
vs 14,163 in 2000
1990 – 2025
Median age
36.9
−3%vs 2000
vs 38.2 in 2000
US average: 33.0
Population, 1990 – 2024
14K14K14K15K15K1990201020202024Whitefish Bay
202415K
1990201020202024
Age distribution, 1990
Under 58.4%(1,205)
US avg: 7.3%
5 to 97.8%(1,109)
US avg: 7.3%
10 to 146.8%(977)
US avg: 6.9%
15 to 195.4%(765)
US avg: 7.1%
20 to 242.7%(392)
US avg: 7.5%
25 to 3414.8%(2,116)
US avg: 17.5%
35 to 4419.7%(2,807)
US avg: 15.1%
45 to 5411.2%(1,592)
US avg: 10.2%
55 to 649.1%(1,301)
US avg: 8.5%
65 to 747.7%(1,096)
US avg: 7.3%
75 to 845.2%(748)
US avg: 4%
85 and over1.1%(164)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$53,539
−13%inflation adjusted, since 2000
vs $80,755 in 2000
US average: $30,130
1990 – 2024
Per capita income
$27,040
−32%vs 2000
vs $39,609 in 2000
US average: $14,340
Poverty rate
1.2%
−2.1 ptsvs 2000
vs 3.2% in 2000
US average: 13.2%
Section 03

Housing

Median home value
$116,700
−20%inflation adjusted, since 2000
vs $193,100 in 2000
US average: $93,722
1990 – 2024
Median gross rent
$605
+6%inflation adjusted, since 2000
vs $752 in 2000
US average: $450
Owner-occupied
84.0%
−0.6 ptsvs 2000
vs 84.6% in 2000
16.0% rent
RELATED:See current rent listings in Whitefish Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(13,286)
Black1%(138)
Hispanic / Latino1.6%(221)
Asian2.6%(366)
Other0%
1990
White, non-Hispanic97%(13,846)
Black0.8%(116)
Hispanic / Latino0.7%(99)
Asian2.1%(293)
Other0.1%(17)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican1.9%(276)
Puerto Rican1.9%(272)
Colombian0.4%(61)
Peruvian0.4%(58)
Panamanian0.2%(32)
Costa Rican0.1%(11)
Spaniard0.1%(9)
Asian origin
Chinese1.2%(172)
Korean1.1%(157)
Asian Indian0.8%(121)
Nepalese0.6%(91)
Hmong0.4%(62)
Vietnamese0.3%(48)
Filipino0.1%(13)
Japanese0.1%(9)
Ancestry
German34%(4,982)
Irish19.3%(2,835)
Polish12.5%(1,827)
English12%(1,754)
Italian8.6%(1,260)
Russian3.3%(486)
Norwegian3%(447)
Dutch3%(445)
Swedish2.8%(413)
French2.4%(356)
Scotch-Irish1.6%(240)
American1.4%(212)
+ 31 more ancestry groups with data
Scottish1.2%(180)
Austrian1.1%(154)
Romanian1%(150)
Ukrainian1%(148)
Slovak1%(140)
Greek0.9%(131)
Czech0.8%(110)
Welsh0.6%(84)
British0.5%(77)
Danish0.5%(74)
Bulgarian0.5%(69)
Belgian0.4%(64)
Canadian0.4%(60)
Hungarian0.3%(49)
Ethiopian0.3%(47)
Arab0.3%(44)
Iranian0.3%(41)
Swiss0.2%(35)
Lithuanian0.2%(34)
Somali0.2%(25)
Armenian0.2%(24)
Egyptian0.1%(20)
Finnish0.1%(17)
Latvian0.1%(16)
Serbian0.1%(9)
Slovene0.1%(9)
RANKED:Largest German population · Largest Irish population · Largest Polish population · Largest English population · Largest Italian population
Section 05

Education

Bachelor's degree or higher
61.2%
−9.7 ptsvs 2000
vs 70.9% in 2000
US average: 20.3%
High school or higher
95.5%
−2.4 ptsvs 2000
vs 97.9% in 2000
US average: 75.2%
Graduate degree
25.3%
−4.4 ptsvs 2000
vs 29.8% in 2000
US average: 7.1%
Section 06

Commute & transportation

Average commute
19.4 min
+67%vs 2000
vs 11.6 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married20.3%(1,062)
Married74.3%(3,887)
Widowed0.7%(36)
Divorced4.7%(244)
Women 15+
Never married20.8%(1,177)
Married69.5%(3,925)
Widowed3%(167)
Divorced6.7%(378)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

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Compare Whitefish Bay to nearby cities

WHITEFISH BAY VS
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Income$78,092+46%
Home value$282,800+142%
Population14,795+2%
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WHITEFISH BAY VS
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Income$86,726+62%
Home value$443,700+280%
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WHITEFISH BAY VS
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Income$54,234+1%
Home value$184,000+58%
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WHITEFISH BAY VS
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Income$93,974+76%
Home value$239,300+105%
Population12,821−12%
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Frequently asked

How many people live in Whitefish Bay, Wisconsin?

Whitefish Bay, Wisconsin has about 14,272 residents according to the 1990 Census.

What is the median household income in Whitefish Bay, Wisconsin?

The typical household in Whitefish Bay, Wisconsin earns about $53,539 a year. Half of households make more than that, and half make less.

Is Whitefish Bay, Wisconsin expensive?

In Whitefish Bay, Wisconsin, the median home is worth about $116,700, and the typical rent is about $605 a month.

How educated are people in Whitefish Bay, Wisconsin?

About 61.2% of adults age 25 and over in Whitefish Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitefish Bay, Wisconsin?

About 1.2% of people in Whitefish Bay, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →