CensusEasy
CITY · 1990 CENSUS

Whitefish Bay

Wisconsin · 14,272 residents · 2.12 sq mi
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The short version

With 14,272 people, Whitefish Bay is a city in Wisconsin. This is an unusually credentialed place: 61% of adults have a four-year degree. That is roughly 82% ahead of the Wisconsin median. Owners hold 84% of the housing stock. Median household income runs $53,539, well clear of the $30,130 US median. Poverty is uncommon here, at 1.2% of people here.

At a glance
Wealthier
above the US median
US median: $30,130
Older
median age 36.9
US median: 33.0
More educated
61% hold a bachelor's degree
US average: 20%
More affordable
home values down 20%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

14,272
+1%vs 2000
vs 14,163 in 2000
1990 – 2025
36.9
−3%vs 2000
vs 38.2 in 2000
US average: 33.0
Land area
2.12 sq mi
Population, 19902024
14K14K14K15K15K19902000201020202024Whitefish Bay
202415K
1990201020202024
Age distribution, 1990
Under 58.4%(1,205)
US avg: 7.3%
5 to 97.8%(1,109)
US avg: 7.3%
10 to 146.8%(977)
US avg: 6.9%
15 to 195.4%(765)
US avg: 7.1%
20 to 242.7%(392)
US avg: 7.5%
25 to 3414.8%(2,116)
US avg: 17.5%
35 to 4419.7%(2,807)
US avg: 15.1%
45 to 5411.2%(1,592)
US avg: 10.2%
55 to 649.1%(1,301)
US avg: 8.5%
65 to 747.7%(1,096)
US avg: 7.3%
75 to 845.2%(748)
US avg: 4%
85 and over1.1%(164)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$53,539
−13%inflation adjusted, since 2000
vs $80,755 in 2000
US average: $30,130
1990 – 2024
$27,040
−32%vs 2000
vs $39,609 in 2000
US average: $14,340
1.2%
−2.1 ptsvs 2000
vs 3.2% in 2000
US average: 13.2%
Section 03

Housing

$116,700
−20%inflation adjusted, since 2000
vs $193,100 in 2000
US average: $93,722
1990 – 2024
$605
+6%inflation adjusted, since 2000
vs $752 in 2000
US average: $450
84.0%
−0.6 ptsvs 2000
vs 84.6% in 2000
16.0% rent
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(13,286)
Black1%(138)
Hispanic / Latino1.6%(221)
Asian2.6%(366)
Other0%
1990
White, non-Hispanic97%(13,846)
Black0.8%(116)
Hispanic / Latino0.7%(99)
Asian2.1%(293)
Other0.1%(17)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican1.9%(276)
Puerto Rican1.9%(272)
Colombian0.4%(61)
Peruvian0.4%(58)
Panamanian0.2%(32)
Costa Rican0.1%(11)
Spaniard0.1%(9)
Asian origin
Chinese1.2%(172)
Korean1.1%(157)
Asian Indian0.8%(121)
Nepalese0.6%(91)
Hmong0.4%(62)
Vietnamese0.3%(48)
Filipino0.1%(13)
Japanese0.1%(9)
Ancestry
German34%(4,982)
Irish19.3%(2,835)
Polish12.5%(1,827)
English12%(1,754)
Italian8.6%(1,260)
Russian3.3%(486)
Norwegian3%(447)
Dutch3%(445)
Swedish2.8%(413)
French2.4%(356)
Scotch-Irish1.6%(240)
American1.4%(212)
+ 31 more ancestry groups with data
Scottish1.2%(180)
Austrian1.1%(154)
Romanian1%(150)
Ukrainian1%(148)
Slovak1%(140)
Greek0.9%(131)
Czech0.8%(110)
Welsh0.6%(84)
British0.5%(77)
Danish0.5%(74)
Bulgarian0.5%(69)
Belgian0.4%(64)
Canadian0.4%(60)
Hungarian0.3%(49)
Ethiopian0.3%(47)
Arab0.3%(44)
Iranian0.3%(41)
Swiss0.2%(35)
Lithuanian0.2%(34)
Somali0.2%(25)
Armenian0.2%(24)
Egyptian0.1%(20)
Finnish0.1%(17)
Latvian0.1%(16)
Serbian0.1%(9)
Slovene0.1%(9)
Section 05

Education

61.2%
−9.7 ptsvs 2000
vs 70.9% in 2000
US average: 20.3%
High school or higher
95.5%
−2.4 ptsvs 2000
vs 97.9% in 2000
US average: 75.2%
25.3%
−4.4 ptsvs 2000
vs 29.8% in 2000
US average: 7.1%
Section 06

Commute & transportation

19.4 min
+67%vs 2000
vs 11.6 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married20.3%(1,062)
Married74.3%(3,887)
Widowed0.7%(36)
Divorced4.7%(244)
Women 15+
Never married20.8%(1,177)
Married69.5%(3,925)
Widowed3%(167)
Divorced6.7%(378)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

1.7%
−1.7 ptssince 2013
from 3.4% in 2013
US average: 8.4%
79.4%
−2.9 ptssince 2020
from 82.3% in 2020
US average: 54.8%
Direct-purchase
13.3%
+2.2 ptssince 2020
from 11.1% in 2020
US average: 13.8%
14.0%
+0.2 ptssince 2020
from 13.8% in 2020
US average: 18.4%
5.3%
−0.3 ptssince 2020
from 5.6% in 2020
US average: 20.9%
VA health care
0.5%
−0.5 ptssince 2020
from 1.0% in 2020
US average: 2.2%
Any private
88.9%
−0.8 ptssince 2020
from 89.7% in 2020
US average: 67.1%
Any public
18.3%
+1.1 ptssince 2020
from 17.2% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)41.6%(97)
US avg: 26.4%
Gulf War (1990s)37.3%(87)
US avg: 24.3%
Vietnam era26.6%(62)
US avg: 33.1%
Korean War3%(7)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 233 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Whitefish Bay, Wisconsin?

Whitefish Bay, Wisconsin has about 14,272 residents according to the 1990 Census.

What is the median household income in Whitefish Bay, Wisconsin?

The typical household in Whitefish Bay, Wisconsin earns about $53,539 a year. Half of households make more than that, and half make less.

Is Whitefish Bay, Wisconsin expensive?

In Whitefish Bay, Wisconsin, the median home is worth about $116,700, and the typical rent is about $605 a month.

How educated are people in Whitefish Bay, Wisconsin?

About 61.2% of adults age 25 and over in Whitefish Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitefish Bay, Wisconsin?

About 1.2% of people in Whitefish Bay, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →