CensusEasy
CITY · 2020 ACS

Whitefish Bay

Wisconsin · 14,954 residents · 2.115 sq mi
Time machine
COMPARE TO
Part of the Milwaukee metro area
Compare
The short version

Whitefish Bay is significantly wealthier than the US average, with a median household income of $129,331. Population has held roughly steady since 2000. 78% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $393,300. Poverty is rare here, at 3.7% of residents. Households here earn about 104% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 38.9
US median: 38.8
More educated
78% hold a bachelor's degree
US average: 33%
Less affordable
home values up 36%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
14,954
+6%since 2000
from 14,163 in 2000
1990 – 2025
Population density
7,070 / sq mi
+6%since 2000
from 6,696 / sq mi in 2000
US average: 280
Median age
38.9
+2%since 2000
from 38.2 in 2000
US average: 38.8
Population, 1990 – 2024
14K14K14K15K15K1990201020202024Whitefish Bay
202415K
1990201020202024
Section 02

Income & economy

Median household income
$129,331
+7%inflation adjusted, since 2000
from $80,755 in 2000
US average: $66,278
1990 – 2024
Per capita income
$63,442
+60%since 2000
from $39,609 in 2000
US average: $35,364
Households earning $100K+
68.6%
+6.6 ptssince 2009
from 62.0% in 2009
US average: 43.9%
Poverty rate
3.7%
+0.5 ptssince 2000
from 3.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Other services13.1%
US avg: 6.6%
Retail trade12.3%
US avg: 10%
Public administration10.4%
US avg: 4.7%
Information9.3%
US avg: 11.1%
Transportation & warehousing3.4%
US avg: 2.5%
Wholesale trade3.1%
US avg: 6.7%
Arts, entertainment, food2.2%
US avg: 2%
Finance & insurance1.6%
US avg: 5.5%
Professional, scientific, technical1%
US avg: 4.7%
Agriculture, forestry, fishing0.6%
US avg: 1.7%
Education & health services0.6%
US avg: 0.8%
Construction0.5%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$393,300
+36%inflation adjusted, since 2000
from $193,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,199
+6%inflation adjusted, since 2000
from $752 in 2000
US average: $1,124
Owner-occupied
82.3%
−2.3 ptssince 2000
from 84.6% in 2000
17.7% rent
Afford Score
3.0
+27%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in Whitefish Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.8%(13,286)
Black1%(138)
Hispanic / Latino1.6%(221)
Asian2.6%(366)
Other0%
Diversity Score12.5%(1,767)
2020
White, non-Hispanic83.4%(12,472)
Black2.8%(414)
Hispanic / Latino4.3%(640)
Asian4.8%(719)
Other2.4%(355)
Diversity Score33.1%(4,945)
Diversity Score
33
+165%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
78.3%
+7.4 ptssince 2000
from 70.9% in 2000
US average: 32.9%
High school or higher
97.9%
Unchangedsince 2000
from 97.9% in 2000
US average: 88.5%
Graduate degree
40.1%
+10.3 ptssince 2000
from 29.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.9 min
+89%since 2000
from 11.6 min in 2000
US average: 26.9
Drive alone to work
75.6%
−3.7 ptssince 2009
from 79.3% in 2009
US average: 75.1%
No vehicle available
1.3%
−0.9 ptssince 2009
from 2.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.2%
−2.7 ptssince 2011
from 4.9% in 2011
US average: 5.4%
Labor force participation
69.9%
+0.1 ptssince 2011
from 69.8% in 2011
US average: 63.4%
Management & professional
62.4%
−20.6 ptssince 2009
from 83.0% in 2009
US average: 39.3%
Section 08

People & community

Male
48.8%
−0.6 ptssince 2009
from 49.3% in 2009
Female
51.2%
+0.6 ptssince 2009
from 50.7% in 2009
Foreign born
7.9%
+0.5 ptssince 2009
from 7.5% in 2009
US average: 13.5%
Uninsured
2.4%
−94.2 ptssince 2013
from 96.6% in 2013
US average: 8.8%
Drill deeper

Places similar to Whitefish Bay

Hockessin
Pop 13,439
Key Biscayne
Pop 14,815
Jupiter Farms
Pop 12,945
Naples
Pop 20,114
Places similar to Whitefish Bay
Head to head

Compare Whitefish Bay to nearby cities

WHITEFISH BAY VS
Glendale
Income$78,092−40%
Home value$282,800−28%
Population14,795+2%
SEE FULL COMPARISON →
WHITEFISH BAY VS
Shorewood
Income$86,726−33%
Home value$443,700+13%
Population13,474−7%
SEE FULL COMPARISON →
WHITEFISH BAY VS
Milwaukee
Income$54,234−58%
Home value$184,000−53%
Population562,407+3782%
SEE FULL COMPARISON →
WHITEFISH BAY VS
Brown Deer
Income$93,974−27%
Home value$239,300−39%
Population12,821−12%
SEE FULL COMPARISON →
Frequently asked

How many people live in Whitefish Bay, Wisconsin?

Whitefish Bay, Wisconsin has about 14,954 residents according to the 2020 American Community Survey.

What is the median household income in Whitefish Bay, Wisconsin?

The typical household in Whitefish Bay, Wisconsin earns about $129,331 a year. Half of households make more than that, and half make less.

Is Whitefish Bay, Wisconsin expensive?

In Whitefish Bay, Wisconsin, the median home is worth about $393,300, and the typical rent is about $1,199 a month.

How educated are people in Whitefish Bay, Wisconsin?

About 78.3% of adults age 25 and over in Whitefish Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitefish Bay, Wisconsin?

About 3.7% of people in Whitefish Bay, Wisconsin live below the federal poverty line.

Has Whitefish Bay, Wisconsin grown since 1990?

Yes, Whitefish Bay, Wisconsin has grown since 1990. The population has added about 682 residents, a change of about 5 percent over that period.

Keep going

Explore from here

Up the hierarchy
Wisconsin
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Whitefish Bay with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →