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CITY

DeForest

Wisconsin · 13,094 residents (2025 est.) · 8.68 sq mi
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The short version

With 11,501 people, DeForest is a city in Wisconsin. Since 2000 the city has risen by half, up 4,133 people. Few US cities rank higher on income. Households here earn about 37% more than in Wisconsin as a whole. Owners hold 78% of the housing stock. 4% of people here were born outside the United States.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 40.7
US median: 38.9
More educated
42% hold a bachelor's degree
US average: 36%
Less affordable
home values up 45%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

11,501
+56%since 2000
from 7,368 in 2000
13,094 in 2025 (Census Bureau estimate)
1990 – 2025
1,324 / sq mi
+30%since 2009
from 1,020 / sq mi in 2009
US average: 281
40.7
+25%since 2000
from 32.6 in 2000
US average: 38.9
Land area
8.68 sq mi
Population, 19902024
4K6K8K10K12K19902000201020202024DeForest
202412K
1990201020202024
Age distribution, 2024
Under 54.9%(560)
US avg: 5.6%
5 to 98.4%(971)
US avg: 6%
10 to 146%(691)
US avg: 6.4%
15 to 197.3%(836)
US avg: 6.6%
20 to 244.3%(493)
US avg: 6.5%
25 to 3410.4%(1,191)
US avg: 13.7%
35 to 4413.1%(1,512)
US avg: 13.2%
45 to 5415.8%(1,818)
US avg: 12.2%
55 to 6414.3%(1,639)
US avg: 12.7%
65 to 7410.4%(1,198)
US avg: 10.2%
75 to 843.1%(361)
US avg: 5.1%
85 and over2%(231)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$106,419
+6%inflation adjusted, since 2000
from $55,369 in 2000
US average: $82,259
1990 – 2024
$53,093
+152%since 2000
from $21,089 in 2000
US average: $44,673
Households earning $100K+
68.0%
+26.3 ptssince 2009
from 41.7% in 2009
US average: 53.3%
5.7%
+2.1 ptssince 2000
from 3.6% in 2000
US average: 12.5%
0.413
+33%since 2010
from 0.310 in 2010
US average: 0.476
Workforce by industry, 2024
Information10.9%
US avg: 10.8%
Retail trade9.3%
US avg: 9.9%
Wholesale trade8.1%
US avg: 6.9%
Other services5.9%
US avg: 6.7%
Public administration5.7%
US avg: 4.8%
Finance & insurance3.7%
US avg: 5.9%
Transportation & warehousing3.3%
US avg: 2.2%
Professional, scientific, technical2.1%
US avg: 5.1%
Education & health services1.6%
US avg: 0.9%
Arts, entertainment, food1.5%
US avg: 1.9%
Agriculture, forestry, fishing0.6%
US avg: 1.6%
Construction0.6%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$359,600
+45%inflation adjusted, since 2000
from $136,200 in 2000
US average: $376,019
1990 – 2024
$1,442
+19%inflation adjusted, since 2000
from $664 in 2000
US average: $1,442
77.9%
+5.9 ptssince 2000
from 72.0% in 2000
22.1% rent
4.6%
+2.2 ptssince 2009
from 2.4% in 2009
US average: 10.0%
2.48 people
−6%since 2009
from 2.65 people in 2009
US average: 2.54
15.6%
−16.7 ptssince 2009
from 32.3% in 2009
US average: 22.9%
27.8%
−5.4 ptssince 2009
from 33.2% in 2009
US average: 47.4%
3.4
+13%since 2009
from 3.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
69
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic94.1%(6,935)
Black1.5%(108)
Hispanic / Latino2.2%(161)
Asian0.7%(50)
Other0%
2024
White, non-Hispanic81.3%(9,347)
Black2.3%(261)
Hispanic / Latino7.9%(912)
Asian2%(230)
Other6.5%(751)
41
+146%since 2009
from 17 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican4.6%(533)
Puerto Rican1.6%(186)
Ecuadorian0.7%(80)
Uruguayan0.4%(43)
Panamanian0.3%(38)
Cuban0.1%(17)
Asian origin
Hmong1%(118)
Thai0.6%(65)
Chinese0.3%(37)
Vietnamese0.1%(8)
Ancestry
German40.6%(4,669)
Irish11.1%(1,279)
Norwegian11.1%(1,273)
English9.7%(1,110)
Polish4.4%(501)
Italian3.1%(358)
American2.4%(276)
Swedish2.3%(264)
French1.9%(222)
Dutch1.6%(180)
Scottish1.1%(123)
+ 19 more ancestry groups with data
Austrian0.7%(86)
Welsh0.6%(74)
Swiss0.6%(72)
Russian0.6%(71)
Scotch-Irish0.6%(66)
Danish0.5%(57)
British0.4%(46)
Lithuanian0.4%(45)
Czech0.3%(35)
Croatian0.2%(26)
Ukrainian0.2%(26)
Serbian0.2%(21)
Slovak0.2%(21)
Romanian0.2%(18)
Finnish0.1%(15)
Latvian0.1%(14)
Hungarian0.1%(13)
Brazilian0.1%(12)
Section 05

Education

41.7%
+16.9 ptssince 2000
from 24.7% in 2000
US average: 35.6%
High school or higher
97.7%
+5.5 ptssince 2000
from 92.1% in 2000
US average: 89.6%
14.5%
+8.6 ptssince 2000
from 5.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

26.2 min
+50%since 2000
from 17.5 min in 2000
US average: 26.5
71.7%
−13.6 ptssince 2009
from 85.3% in 2009
US average: 68.9%
6.2%
−1.9 ptssince 2009
from 8.2% in 2009
US average: 8.5%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
20.0%
+15.9 ptssince 2009
from 4.1% in 2009
US average: 15.0%
0.9%
−1.3 ptssince 2009
from 2.2% in 2009
US average: 2.4%
0.8%
+0.8 ptssince 2009
from 0.0% in 2009
US average: 0.4%
4.7%
+4.0 ptssince 2009
from 0.7% in 2009
US average: 8.3%
Section 07

Work & employment

2.4%
−1.9 ptssince 2011
from 4.3% in 2011
US average: 5.2%
71.2%
−10.0 ptssince 2011
from 81.2% in 2011
US average: 63.5%
Women 20-64 in the labor force
82.5%
−4.5 ptssince 2020
from 87.0% in 2020
US average: 74.6%
18.2%
+5.1 ptssince 2009
from 13.1% in 2009
US average: 13.1%
46.2%
+10.9 ptssince 2009
from 35.2% in 2009
US average: 42.5%
Section 08

People & community

48.0%
−2.1 ptssince 2009
from 50.2% in 2009
52.0%
+2.1 ptssince 2009
from 49.8% in 2009
3.5%
+2.8 ptssince 2009
from 0.7% in 2009
US average: 14.1%
5.3%
−4.7 ptssince 2009
from 10.0% in 2009
US average: 6.2%
8.6%
−0.3 ptssince 2012
from 8.9% in 2012
US average: 13.3%
3.8%
+0.3 ptssince 2013
from 3.5% in 2013
US average: 8.4%
96.4%
+8.5 ptssince 2017
from 87.9% in 2017
US average: 91.0%
Computer in household
97.3%
+3.5 ptssince 2020
from 93.8% in 2020
US average: 95.5%
89.0%
−0.5 ptssince 2020
from 89.5% in 2020
US average: 87.7%
96.5%
+1.4 ptssince 2016
from 95.1% in 2016
US average: 77.7%
2.1%
−1.0 ptssince 2016
from 3.1% in 2016
US average: 13.6%
Marital status
Men 15+
Never married27.1%(1,170)
Married63.9%(2,755)
Widowed1.7%(75)
Divorced7.2%(310)
Women 15+
Never married22.9%(1,139)
Married54.6%(2,711)
Widowed6.2%(309)
Divorced16.3%(810)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

3.8%
+0.3 ptssince 2013
from 3.5% in 2013
US average: 8.4%
72.6%
−0.8 ptssince 2020
from 73.4% in 2020
US average: 54.8%
Direct-purchase
11.8%
+2.0 ptssince 2020
from 9.8% in 2020
US average: 13.8%
15.8%
+2.5 ptssince 2020
from 13.3% in 2020
US average: 18.4%
12.5%
−3.2 ptssince 2020
from 15.7% in 2020
US average: 20.9%
VA health care
0.6%
−1.3 ptssince 2020
from 1.9% in 2020
US average: 2.2%
Any private
81.0%
−0.9 ptssince 2020
from 81.9% in 2020
US average: 67.1%
Any public
27.0%
−0.5 ptssince 2020
from 27.5% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)18%(82)
US avg: 26.4%
Gulf War (1990s)24%(109)
US avg: 24.3%
Vietnam era39.8%(181)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II2.2%(10)
US avg: 1%

Share of the 455 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in DeForest, Wisconsin?

DeForest, Wisconsin has about 11,501 residents according to the 2024 American Community Survey.

What is the median household income in DeForest, Wisconsin?

The typical household in DeForest, Wisconsin earns about $106,419 a year. Half of households make more than that, and half make less.

Is DeForest, Wisconsin expensive?

In DeForest, Wisconsin, the median home is worth about $359,600, and the typical rent is about $1,442 a month.

How educated are people in DeForest, Wisconsin?

About 41.7% of adults age 25 and over in DeForest, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in DeForest, Wisconsin?

About 5.7% of people in DeForest, Wisconsin live below the federal poverty line.

Has DeForest, Wisconsin grown since 1990?

Yes, DeForest, Wisconsin has grown since 1990. The population has added about 6,619 residents, a change of about 136 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →