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CITY · 2020 ACS

DeForest

Wisconsin · 10,811 residents · 8.684 sq mi
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The short version

DeForest is wealthier than most US places, with a median household income of $84,282. Population has grown 47% since 2000. Median home value has risen by half since 2000, reaching $243,400. Households here earn about 33% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 37.8
US median: 38.8
More educated
39% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
10,811
+47%since 2000
from 7,368 in 2000
1990 – 2025
Population density
1,245 / sq mi
+47%since 2000
from 848 / sq mi in 2000
US average: 280
Median age
37.8
+16%since 2000
from 32.6 in 2000
US average: 38.8
Population, 1990 – 2024
4K6K8K10K12K1990201020202024DeForest
202412K
1990201020202024
Section 02

Income & economy

Median household income
$84,282
+1%inflation adjusted, since 2000
from $55,369 in 2000
US average: $66,278
1990 – 2024
Per capita income
$36,310
+72%since 2000
from $21,089 in 2000
US average: $35,364
Households earning $100K+
56.6%
+14.8 ptssince 2009
from 41.7% in 2009
US average: 43.9%
Poverty rate
9.2%
+5.6 ptssince 2000
from 3.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Information12.9%
US avg: 11.1%
Retail trade8.4%
US avg: 10%
Other services8%
US avg: 6.6%
Wholesale trade7.4%
US avg: 6.7%
Public administration7%
US avg: 4.7%
Finance & insurance4.7%
US avg: 5.5%
Arts, entertainment, food3.4%
US avg: 2%
Professional, scientific, technical3%
US avg: 4.7%
Education & health services1.7%
US avg: 0.8%
Agriculture, forestry, fishing1.4%
US avg: 1.7%
Construction1.4%
US avg: 1.2%
Transportation & warehousing1.4%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$243,400
+19%inflation adjusted, since 2000
from $136,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,000
Unchangedinflation adjusted, since 2000
from $664 in 2000
US average: $1,124
Owner-occupied
71.8%
−0.2 ptssince 2000
from 72.0% in 2000
28.2% rent
Afford Score
2.9
+17%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in DeForest on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.1%(6,935)
Black1.5%(108)
Hispanic / Latino2.2%(161)
Asian0.7%(50)
Other0%
Diversity Score10.7%(785)
2020
White, non-Hispanic85.9%(9,288)
Black2.2%(237)
Hispanic / Latino4.8%(516)
Asian2.6%(285)
Other7.6%(827)
Diversity Score37.2%(4,023)
Diversity Score
37
+249%since 2000
from 11 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
39.3%
+14.6 ptssince 2000
from 24.7% in 2000
US average: 32.9%
High school or higher
98.5%
+6.4 ptssince 2000
from 92.1% in 2000
US average: 88.5%
Graduate degree
12.2%
+6.3 ptssince 2000
from 5.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.9 min
+25%since 2000
from 17.5 min in 2000
US average: 26.9
Drive alone to work
82.6%
−2.7 ptssince 2009
from 85.3% in 2009
US average: 75.1%
No vehicle available
2.4%
+1.7 ptssince 2009
from 0.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.0%
−3.3 ptssince 2011
from 4.3% in 2011
US average: 5.4%
Labor force participation
73.2%
−8.0 ptssince 2011
from 81.2% in 2011
US average: 63.4%
Management & professional
41.3%
−22.3 ptssince 2009
from 63.6% in 2009
US average: 39.3%
Section 08

People & community

Male
46.6%
−3.5 ptssince 2009
from 50.2% in 2009
Female
53.4%
+3.5 ptssince 2009
from 49.8% in 2009
Foreign born
3.3%
+2.6 ptssince 2009
from 0.7% in 2009
US average: 13.5%
Uninsured
2.4%
−94.1 ptssince 2013
from 96.5% in 2013
US average: 8.8%
Drill deeper

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Compare DeForest to nearby cities

DEFOREST VS
Windsor
Income$120,048+42%
Home value$425,600+75%
Population10,085−23%
SEE FULL COMPARISON →
DEFOREST VS
Waunakee
Income$125,220+49%
Home value$515,900+112%
Population16,411+25%
SEE FULL COMPARISON →
DEFOREST VS
Sun Prairie
Income$90,942+8%
Home value$365,700+50%
Population39,227+200%
SEE FULL COMPARISON →
DEFOREST VS
Madison
Income$78,050−7%
Home value$372,900+53%
Population286,233+2086%
SEE FULL COMPARISON →
Frequently asked

How many people live in DeForest, Wisconsin?

DeForest, Wisconsin has about 10,811 residents according to the 2020 American Community Survey.

What is the median household income in DeForest, Wisconsin?

The typical household in DeForest, Wisconsin earns about $84,282 a year. Half of households make more than that, and half make less.

Is DeForest, Wisconsin expensive?

In DeForest, Wisconsin, the median home is worth about $243,400, and the typical rent is about $1,000 a month.

How educated are people in DeForest, Wisconsin?

About 39.3% of adults age 25 and over in DeForest, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in DeForest, Wisconsin?

About 9.2% of people in DeForest, Wisconsin live below the federal poverty line.

Has DeForest, Wisconsin grown since 1990?

Yes, DeForest, Wisconsin has grown since 1990. The population has added about 5,929 residents, a change of about 121 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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