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CITY

Altoona

Wisconsin · 9,376 residents (2025 est.) · 4.966 sq mi
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The short version

Altoona has roughly average household income, with a median household income of $84,552. Population has grown 33% since 2000. Median home value has more than doubled since 2000, reaching $233,100.

At a glance
Average income
near the US median
US median: $82,259
Mid-age
median age 37.5
US median: 38.9
More educated
42% hold a bachelor's degree
US average: 36%
Less affordable
home values up 44%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
8,878
+33%since 2000
from 6,698 in 2000
1990 – 2025
Population density
1,788 / sq mi
+33%since 2000
from 1,349 / sq mi in 2000
US average: 281
Median age
37.5
+4%since 2000
from 36.1 in 2000
US average: 38.9

PEP 2025 EST:9,376 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
6K6K7K8K9K1990201020202024Altoona
20249K
1990201020202024
Section 02

Income & economy

Median household income
$84,552
+15%inflation adjusted, since 2000
from $40,394 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,919
+97%since 2000
from $21,236 in 2000
US average: $44,673
Households earning $100K+
56.6%
+31.8 ptssince 2009
from 24.8% in 2009
US average: 53.3%
Poverty rate
13.1%
+7.9 ptssince 2000
from 5.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.371
−18%since 2010
from 0.454 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17.5%
US avg: 9.9%
Information15.6%
US avg: 10.8%
Other services7.2%
US avg: 6.7%
Public administration6.5%
US avg: 4.8%
Finance & insurance6.1%
US avg: 5.9%
Wholesale trade4.2%
US avg: 6.9%
Professional, scientific, technical3.7%
US avg: 5.1%
Education & health services2.4%
US avg: 0.9%
Arts, entertainment, food2.3%
US avg: 1.9%
Agriculture, forestry, fishing1.9%
US avg: 1.6%
Construction1.9%
US avg: 1.2%
Transportation & warehousing1.7%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$233,100
+44%inflation adjusted, since 2000
from $88,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,285
+31%inflation adjusted, since 2000
from $539 in 2000
US average: $1,442
Owner-occupied
51.9%
−9.8 ptssince 2000
from 61.7% in 2000
48.1% rent
Vacancy rate
4.5%
−2.1 ptssince 2009
from 6.6% in 2009
US average: 10.0%
Owner cost-burdened
15.1%
−6.5 ptssince 2009
from 21.6% in 2009
US average: 22.9%
Renter cost-burdened
30.4%
−8.1 ptssince 2009
from 38.4% in 2009
US average: 47.4%
Afford Score
2.8
+26%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
78
RELATED:See current rent listings in Altoona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.6%(6,404)
Black0.4%(27)
Hispanic / Latino0.7%(49)
Asian1%(69)
Other0%
Diversity Score5.5%(365)
2024
White, non-Hispanic87.2%(7,738)
Black1.3%(117)
Hispanic / Latino5%(443)
Asian1.1%(95)
Other5.5%(485)
Diversity Score29.3%(2,603)
Diversity Score
29
+438%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
42.2%
+15.3 ptssince 2000
from 26.9% in 2000
US average: 35.6%
High school or higher
97.0%
+7.5 ptssince 2000
from 89.5% in 2000
US average: 89.6%
Graduate degree
14.5%
+7.0 ptssince 2000
from 7.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.3 min
+49%since 2000
from 12.3 min in 2000
US average: 26.5
Drive alone to work
78.8%
−3.8 ptssince 2009
from 82.6% in 2009
US average: 68.9%
Carpooled to work
6.5%
−3.9 ptssince 2009
from 10.4% in 2009
US average: 8.5%
Public transit
0.7%
+0.3 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
12.1%
+8.3 ptssince 2009
from 3.8% in 2009
US average: 15.0%
Walked to work
0.8%
Unchangedsince 2009
from 0.8% in 2009
US average: 2.4%
Biked to work
0.3%
−0.1 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
8.4%
+2.4 ptssince 2009
from 6.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
−1.6 ptssince 2011
from 4.3% in 2011
US average: 5.2%
Labor force participation
67.8%
−2.4 ptssince 2011
from 70.2% in 2011
US average: 63.5%
Self-employed
8.1%
−3.2 ptssince 2009
from 11.3% in 2009
US average: 13.1%
Management & professional
40.6%
−25.7 ptssince 2009
from 66.4% in 2009
US average: 42.5%
Section 08

People & community

Male
50.8%
+4.5 ptssince 2009
from 46.3% in 2009
Female
49.2%
−4.5 ptssince 2009
from 53.7% in 2009
Foreign born
0.4%
−0.9 ptssince 2009
from 1.2% in 2009
US average: 14.1%
Veterans
5.8%
−38.0 ptssince 2009
from 43.8% in 2009
US average: 6.2%
With a disability
16.5%
+2.4 ptssince 2012
from 14.1% in 2012
US average: 13.3%
Uninsured
3.6%
−87.0 ptssince 2013
from 90.6% in 2013
US average: 8.4%
Broadband at home
89.1%
+2.9 ptssince 2017
from 86.2% in 2017
US average: 91.0%
English only at home
99.1%
+6.5 ptssince 2016
from 92.6% in 2016
US average: 77.7%
Spanish at home
0.6%
−1.0 ptssince 2016
from 1.6% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Altoona to nearby cities

ALTOONA VS
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ALTOONA VS
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ALTOONA VS
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ALTOONA VS
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Home value$193,800−17%
Population8,882−5%
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Frequently asked

How many people live in Altoona, Wisconsin?

Altoona, Wisconsin has about 8,878 residents according to the 2024 American Community Survey.

What is the median household income in Altoona, Wisconsin?

The typical household in Altoona, Wisconsin earns about $84,552 a year. Half of households make more than that, and half make less.

Is Altoona, Wisconsin expensive?

In Altoona, Wisconsin, the median home is worth about $233,100, and the typical rent is about $1,285 a month.

How educated are people in Altoona, Wisconsin?

About 42.2% of adults age 25 and over in Altoona, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Altoona, Wisconsin?

About 13.1% of people in Altoona, Wisconsin live below the federal poverty line.

Has Altoona, Wisconsin grown since 1990?

Yes, Altoona, Wisconsin has grown since 1990. The population has added about 2,989 residents, a change of about 51 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Altoona, Wisconsin: demographics, income & housing data · CensusEasy