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CITY · 2010 ACS

Altoona

Wisconsin · 6,706 residents · 4.966 sq mi
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The short version

Altoona has lower-than-average household income, with a median household income of $42,855. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $134,200.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 37.4
US median: 37.2
Average education
28% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
6,706
Unchangedsince 2000
from 6,698 in 2000
1990 – 2025
Population density
1,350 / sq mi
Unchangedsince 2000
from 1,349 / sq mi in 2000
US average: 261
Median age
37.4
+4%since 2000
from 36.1 in 2000
US average: 37.2
Population, 1990 – 2024
6K6K7K8K9K1990201020202024Altoona
20249K
1990201020202024
Section 02

Income & economy

Median household income
$42,855
−16%inflation adjusted, since 2000
from $40,394 in 2000
US average: $52,703
1990 – 2024
Per capita income
$26,026
+23%since 2000
from $21,236 in 2000
US average: $27,286
Households earning $100K+
23.5%
−1.2 ptssince 2009
from 24.8% in 2009
US average: 33.3%
Poverty rate
10.0%
+4.8 ptssince 2000
from 5.2% in 2000
US average: 13.8%
Income inequality (Gini)
0.454
US average: 0.461
Workforce by industry, 2010
Information16.1%
US avg: 11.5%
Retail trade9.8%
US avg: 10.9%
Wholesale trade8.3%
US avg: 7.2%
Other services7.8%
US avg: 7%
Public administration5.6%
US avg: 4.9%
Finance & insurance4%
US avg: 5.1%
Professional, scientific, technical4%
US avg: 4.2%
Arts, entertainment, food2.6%
US avg: 2.4%
Transportation & warehousing2.3%
US avg: 3.1%
Agriculture, forestry, fishing0.8%
US avg: 1.9%
Construction0.8%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$134,200
+20%inflation adjusted, since 2000
from $88,600 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$597
−13%inflation adjusted, since 2000
from $539 in 2000
US average: $853
Owner-occupied
41.7%
−20.0 ptssince 2000
from 61.7% in 2000
38.1% rent
Vacancy rate
4.4%
−2.2 ptssince 2009
from 6.6% in 2009
US average: 12.1%
Owner cost-burdened
23.9%
+2.3 ptssince 2009
from 21.6% in 2009
US average: 30.9%
Renter cost-burdened
31.0%
−7.4 ptssince 2009
from 38.4% in 2009
US average: 46.8%
Afford Score
3.1
+43%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Altoona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.6%(6,404)
Black0.4%(27)
Hispanic / Latino0.7%(49)
Asian1%(69)
Other0%
Diversity Score5.5%(365)
2010
White, non-Hispanic92%(6,168)
Black0.9%(58)
Hispanic / Latino2.5%(171)
Asian1.9%(125)
Other0.8%(54)
Diversity Score14.9%(998)
Diversity Score
15
+173%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.4%
+1.5 ptssince 2000
from 26.9% in 2000
US average: 27.9%
High school or higher
92.1%
+2.6 ptssince 2000
from 89.5% in 2000
US average: 84.9%
Graduate degree
7.8%
+0.4 ptssince 2000
from 7.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
17.4 min
+41%since 2000
from 12.3 min in 2000
US average: 25.2
Drive alone to work
85.1%
+2.5 ptssince 2009
from 82.6% in 2009
US average: 76.2%
Carpooled to work
8.0%
−2.4 ptssince 2009
from 10.4% in 2009
US average: 10.4%
Public transit
0.4%
Unchangedsince 2009
from 0.4% in 2009
US average: 4.7%
Worked from home
3.6%
−0.2 ptssince 2009
from 3.8% in 2009
US average: 4.1%
Walked to work
0.8%
−0.1 ptssince 2009
from 0.8% in 2009
US average: 2.8%
Biked to work
0.5%
Unchangedsince 2009
from 0.5% in 2009
US average: 0.5%
No vehicle available
4.6%
−1.4 ptssince 2009
from 6.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
13.8%
+2.5 ptssince 2009
from 11.3% in 2009
US average: 12.9%
Management & professional
33.0%
−33.3 ptssince 2009
from 66.4% in 2009
US average: 35.2%
Section 08

People & community

Male
46.1%
−0.2 ptssince 2009
from 46.3% in 2009
Female
53.9%
+0.2 ptssince 2009
from 53.7% in 2009
Foreign born
1.0%
−0.2 ptssince 2009
from 1.2% in 2009
US average: 12.8%
Veterans
8.1%
−35.7 ptssince 2009
from 43.8% in 2009
US average: 9.9%
Drill deeper

Places similar to Altoona

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Pop 9,304
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Pop 10,150
Fuller Heights
Pop 10,083
Places similar to Altoona
Head to head

Compare Altoona to nearby cities

ALTOONA VS
Eau Claire
Income$67,395+57%
Home value$247,600+85%
Population72,465+673%
SEE FULL COMPARISON →
ALTOONA VS
Chippewa Falls
Income$57,873+35%
Home value$210,400+57%
Population15,293+63%
SEE FULL COMPARISON →
ALTOONA VS
Menomonie
Income$56,889+33%
Home value$220,800+65%
Population16,664+78%
SEE FULL COMPARISON →
ALTOONA VS
Rice Lake
Income$52,417+22%
Home value$193,800+44%
Population8,882−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Altoona, Wisconsin?

Altoona, Wisconsin has about 6,706 residents according to the 2010 American Community Survey.

What is the median household income in Altoona, Wisconsin?

The typical household in Altoona, Wisconsin earns about $42,855 a year. Half of households make more than that, and half make less.

Is Altoona, Wisconsin expensive?

In Altoona, Wisconsin, the median home is worth about $134,200, and the typical rent is about $597 a month.

How educated are people in Altoona, Wisconsin?

About 28.4% of adults age 25 and over in Altoona, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Altoona, Wisconsin?

About 10.0% of people in Altoona, Wisconsin live below the federal poverty line.

Has Altoona, Wisconsin grown since 1990?

Yes, Altoona, Wisconsin has grown since 1990. The population has added about 817 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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