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CITY · 2020 ACS

Altoona

Wisconsin · 8,293 residents · 4.966 sq mi
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The short version

Altoona has roughly average household income, with a median household income of $63,556. Population has grown 24% since 2000. Median home value has more than doubled since 2000, reaching $184,600.

At a glance
Average income
near the US median
US median: $66,278
Mid-age
median age 39.3
US median: 38.8
Average education
34% hold a bachelor's degree
US average: 33%
Less affordable
home values up 39%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
8,293
+24%since 2000
from 6,698 in 2000
1990 – 2025
Population density
1,670 / sq mi
+24%since 2000
from 1,349 / sq mi in 2000
US average: 280
Median age
39.3
+9%since 2000
from 36.1 in 2000
US average: 38.8
Population, 1990 – 2024
6K6K7K8K9K1990201020202024Altoona
20249K
1990201020202024
Section 02

Income & economy

Median household income
$63,556
+5%inflation adjusted, since 2000
from $40,394 in 2000
US average: $66,278
1990 – 2024
Per capita income
$32,966
+55%since 2000
from $21,236 in 2000
US average: $35,364
Households earning $100K+
42.9%
+18.1 ptssince 2009
from 24.8% in 2009
US average: 43.9%
Poverty rate
12.4%
+7.2 ptssince 2000
from 5.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Information16.3%
US avg: 11.1%
Retail trade13.6%
US avg: 10%
Other services10%
US avg: 6.6%
Public administration9.4%
US avg: 4.7%
Wholesale trade4.1%
US avg: 6.7%
Agriculture, forestry, fishing2.9%
US avg: 1.7%
Construction2.9%
US avg: 1.2%
Finance & insurance1.9%
US avg: 5.5%
Professional, scientific, technical1.5%
US avg: 4.7%
Transportation & warehousing1.3%
US avg: 2.5%
Arts, entertainment, food0.8%
US avg: 2%
Education & health services0.4%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$184,600
+39%inflation adjusted, since 2000
from $88,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$795
−2%inflation adjusted, since 2000
from $539 in 2000
US average: $1,124
Owner-occupied
59.9%
−1.8 ptssince 2000
from 61.7% in 2000
40.1% rent
Afford Score
2.9
+32%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Altoona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.6%(6,404)
Black0.4%(27)
Hispanic / Latino0.7%(49)
Asian1%(69)
Other0%
Diversity Score5.5%(365)
2020
White, non-Hispanic88.4%(7,332)
Black1.4%(120)
Hispanic / Latino3.2%(267)
Asian2.2%(181)
Other2.8%(232)
Diversity Score23.1%(1,912)
Diversity Score
23
+323%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
33.8%
+6.9 ptssince 2000
from 26.9% in 2000
US average: 32.9%
High school or higher
93.9%
+4.4 ptssince 2000
from 89.5% in 2000
US average: 88.5%
Graduate degree
14.1%
+6.6 ptssince 2000
from 7.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.8 min
+54%since 2000
from 12.3 min in 2000
US average: 26.9
Drive alone to work
74.1%
−8.6 ptssince 2009
from 82.6% in 2009
US average: 75.1%
No vehicle available
11.3%
+5.3 ptssince 2009
from 6.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.4%
+1.1 ptssince 2011
from 4.3% in 2011
US average: 5.4%
Labor force participation
58.8%
−11.4 ptssince 2011
from 70.2% in 2011
US average: 63.4%
Management & professional
37.2%
−29.1 ptssince 2009
from 66.4% in 2009
US average: 39.3%
Section 08

People & community

Male
53.5%
+7.2 ptssince 2009
from 46.3% in 2009
Female
46.5%
−7.2 ptssince 2009
from 53.7% in 2009
Foreign born
3.7%
+2.4 ptssince 2009
from 1.2% in 2009
US average: 13.5%
Uninsured
3.8%
−86.8 ptssince 2013
from 90.6% in 2013
US average: 8.8%
Drill deeper

Places similar to Altoona

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Pop 9,304
Fruitland Park
Pop 9,543
Mascotte
Pop 10,150
Fuller Heights
Pop 10,083
Places similar to Altoona
Head to head

Compare Altoona to nearby cities

ALTOONA VS
Eau Claire
Income$67,395+6%
Home value$247,600+34%
Population72,465+673%
SEE FULL COMPARISON →
ALTOONA VS
Chippewa Falls
Income$57,873−9%
Home value$210,400+14%
Population15,293+63%
SEE FULL COMPARISON →
ALTOONA VS
Menomonie
Income$56,889−10%
Home value$220,800+20%
Population16,664+78%
SEE FULL COMPARISON →
ALTOONA VS
Rice Lake
Income$52,417−18%
Home value$193,800+5%
Population8,882−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Altoona, Wisconsin?

Altoona, Wisconsin has about 8,293 residents according to the 2020 American Community Survey.

What is the median household income in Altoona, Wisconsin?

The typical household in Altoona, Wisconsin earns about $63,556 a year. Half of households make more than that, and half make less.

Is Altoona, Wisconsin expensive?

In Altoona, Wisconsin, the median home is worth about $184,600, and the typical rent is about $795 a month.

How educated are people in Altoona, Wisconsin?

About 33.8% of adults age 25 and over in Altoona, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Altoona, Wisconsin?

About 12.4% of people in Altoona, Wisconsin live below the federal poverty line.

Has Altoona, Wisconsin grown since 1990?

Yes, Altoona, Wisconsin has grown since 1990. The population has added about 2,404 residents, a change of about 41 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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