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CITY

Verona

Wisconsin · 16,821 residents (2025 est.) · 7.82 sq mi
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Part of the Madison metro area
The short version

Verona is home to 15,232 people in Wisconsin. This is an unusually credentialed place: 64% of adults have a four-year degree. The population has more than doubled since 2000, adding 8,180 people. That is roughly 54% ahead of the Wisconsin median. That puts it in the top 4% of US cities for household income. The poverty rate is 1.4%, under the national 12.5%.

At a glance
Wealthier
median household income $119,606, above the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
More educated
64% hold a bachelor's degree
US average: 36%
Less affordable
home values up 45%, inflation adjusted
US median home: $376,019
Unique to this place

What stands out about Verona

What changed most since 1990

  • Population5,374 → 15,232 (+183%)US over the same years: +35%
  • Adults with a bachelor's degree30.6% → 64.3% (+33.7 pts)US over the same years: +15.3 pts
  • White share98.3% → 87.4% (−10.9 pts)US over the same years: −17.8 pts

Among the 63 cities and towns in the Madison metro

  • 8th in household income$119,606
  • 3rd in share with a bachelor's degree64.3%
  • 9th in home value$420,400
  • 23rd in diversity score28.7

Its weight in Dane County

Verona's population equals 2.7% of Dane County's. Its number of residents living in poverty equals 0.3% of the county's. Its number of foreign-born residents equals 1.3% of the county's.

Section 01

Population & growth

15,232
+116%since 2000
from 7,052 in 2000
16,821 in 2025 (Census Bureau estimate)
1990 – 2025
1,949 / sq mi
+116%since 2000
from 902 / sq mi in 2000
US average: 281
38.7
+6%since 2000
from 36.5 in 2000
US average: 38.9
Land area
7.82 sq mi
Population, 1990 – 2024
4K7K10K13K16K19902000201020202024Verona
202415K
1990201020202024
Age distribution, 2024
Under 56.6%(1,001)
US avg: 5.6%
5 to 98%(1,216)
US avg: 6%
10 to 147.6%(1,165)
US avg: 6.4%
15 to 195.8%(884)
US avg: 6.6%
20 to 244.3%(661)
US avg: 6.5%
25 to 3412.5%(1,902)
US avg: 13.7%
35 to 4415.3%(2,332)
US avg: 13.2%
45 to 5414.3%(2,183)
US avg: 12.2%
55 to 6411.4%(1,730)
US avg: 12.7%
65 to 746.6%(998)
US avg: 10.2%
75 to 844.7%(718)
US avg: 5.1%
85 and over2.9%(442)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$119,606
Unchangedinflation adjusted, since 2000
from $65,367 in 2000
US average: $82,259
1990 – 2024
$58,577
+122%since 2000
from $26,433 in 2000
US average: $44,673
Households earning $100K+
70.7%
+18.7 ptssince 2009
from 52.0% in 2009
US average: 53.3%
1.4%
−2.3 ptssince 2000
from 3.7% in 2000
US average: 12.5%
0.383
+4%since 2010
from 0.367 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade9.2%
US avg: 9.9%
Information9.1%
US avg: 10.8%
Other services4.3%
US avg: 6.7%
Public administration4.2%
US avg: 4.8%
Wholesale trade3.2%
US avg: 6.9%
Transportation & warehousing3%
US avg: 2.2%
Arts, entertainment, food2.9%
US avg: 1.9%
Finance & insurance2.4%
US avg: 5.9%
Professional, scientific, technical1.2%
US avg: 5.1%
Education & health services1.2%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$420,400
+45%inflation adjusted, since 2000
from $159,100 in 2000
US average: $376,019
1990 – 2024
$1,605
+45%inflation adjusted, since 2000
from $606 in 2000
US average: $1,442
67.4%
−5.2 ptssince 2000
from 72.6% in 2000
32.6% rent
3.0%
−0.3 ptssince 2009
from 3.3% in 2009
US average: 10.0%
2.33 people
−9%since 2009
from 2.55 people in 2009
US average: 2.54
14.7%
−16.9 ptssince 2009
from 31.6% in 2009
US average: 22.9%
39.4%
+1.4 ptssince 2009
from 38.0% in 2009
US average: 47.4%
3.5
+12%since 2009
from 3.1 in 2009
1990 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
65
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic97%(6,841)
Black0.6%(44)
Hispanic / Latino0.7%(50)
Asian0.7%(47)
Other0%
2024
White, non-Hispanic87.4%(13,319)
Black0.4%(55)
Hispanic / Latino5%(764)
Asian2.3%(349)
Other4.9%(745)
29
+22%since 2009
from 24 in 2009
1990 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.2%(490)
Cuban0.6%(93)
Asian origin
Chinese0.6%(93)
Korean0.5%(69)
Asian Indian0.4%(65)
Hmong0.4%(56)
Ancestry
German41.1%(6,258)
English13.6%(2,066)
Irish11.7%(1,782)
Norwegian11%(1,677)
Polish6%(908)
Italian4.9%(741)
Scottish4%(613)
American3.7%(561)
Swiss3%(458)
Swedish2.9%(435)
Dutch2.8%(425)
French2.8%(423)
+ 26 more ancestry groups with data
Brazilian1.4%(220)
Danish1.4%(219)
Czech1.4%(213)
Welsh1.1%(174)
Lithuanian0.8%(122)
British0.7%(111)
Russian0.7%(103)
Finnish0.6%(94)
Armenian0.6%(88)
Canadian0.5%(82)
Belgian0.4%(60)
Arab0.3%(42)
Ukrainian0.3%(40)
Greek0.2%(33)
Scotch-Irish0.2%(23)
Romanian0.1%(20)
Lebanese0.1%(18)
Serbian0.1%(17)
Hungarian0.1%(12)
Portuguese0.1%(12)
West Indian0.1%(12)
Jamaican0.1%(12)
Nigerian0.1%(8)
Slovak0%(7)
Section 05

Education

64.3%
+24.5 ptssince 2000
from 39.8% in 2000
US average: 35.6%
High school or higher
99.3%
+4.8 ptssince 2000
from 94.5% in 2000
US average: 89.6%
23.3%
+9.1 ptssince 2000
from 14.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

17.9 min
+62%since 2000
from 11.0 min in 2000
US average: 26.5
68.8%
−11.8 ptssince 2009
from 80.6% in 2009
US average: 68.9%
3.6%
−5.8 ptssince 2009
from 9.4% in 2009
US average: 8.5%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
24.2%
+18.5 ptssince 2009
from 5.7% in 2009
US average: 15.0%
1.5%
−0.9 ptssince 2009
from 2.4% in 2009
US average: 2.4%
0.8%
+0.2 ptssince 2009
from 0.6% in 2009
US average: 0.4%
6.6%
+1.3 ptssince 2009
from 5.3% in 2009
US average: 8.3%
Section 07

Work & employment

1.6%
−2.1 ptssince 2011
from 3.6% in 2011
US average: 5.2%
72.9%
−5.0 ptssince 2011
from 77.8% in 2011
US average: 63.5%
Women 20-64 in the labor force
86.3%
−0.9 ptssince 2020
from 87.2% in 2020
US average: 74.6%
13.6%
−2.6 ptssince 2009
from 16.1% in 2009
US average: 13.1%
65.0%
+11.8 ptssince 2009
from 53.1% in 2009
US average: 42.5%
Section 08

People & community

52.0%
+2.1 ptssince 2009
from 49.9% in 2009
48.0%
−2.1 ptssince 2009
from 50.1% in 2009
4.5%
+0.7 ptssince 2009
from 3.7% in 2009
US average: 14.1%
5.8%
−2.3 ptssince 2009
from 8.1% in 2009
US average: 6.2%
8.0%
−1.0 ptssince 2012
from 9.0% in 2012
US average: 13.3%
1.8%
−2.6 ptssince 2013
from 4.4% in 2013
US average: 8.4%
96.2%
+6.3 ptssince 2017
from 89.9% in 2017
US average: 91.0%
Computer in household
97.4%
+2.2 ptssince 2020
from 95.2% in 2020
US average: 95.5%
87.6%
+8.3 ptssince 2020
from 79.3% in 2020
US average: 87.7%
94.0%
+1.0 ptssince 2016
from 93.0% in 2016
US average: 77.7%
2.4%
+1.6 ptssince 2016
from 0.8% in 2016
US average: 13.6%
Marital status
Men 15+
Never married28.9%(1,775)
Married58.4%(3,589)
Widowed3.4%(211)
Divorced9.3%(570)
Women 15+
Never married23.5%(1,340)
Married57.5%(3,278)
Widowed7.6%(433)
Divorced11.5%(654)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

1.8%
−2.6 ptssince 2013
from 4.4% in 2013
US average: 8.4%
81.2%
+3.4 ptssince 2020
from 77.8% in 2020
US average: 54.8%
Direct-purchase
12.9%
−2.4 ptssince 2020
from 15.3% in 2020
US average: 13.8%
14.1%
+0.3 ptssince 2020
from 13.8% in 2020
US average: 18.4%
5.5%
+0.5 ptssince 2020
from 5.0% in 2020
US average: 20.9%
VA health care
2.3%
+0.9 ptssince 2020
from 1.4% in 2020
US average: 2.2%
Any private
90.0%
+0.6 ptssince 2020
from 89.4% in 2020
US average: 67.1%
Any public
18.7%
+1.0 ptssince 2020
from 17.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)8%(52)
US avg: 26.4%
Gulf War (1990s)19.6%(127)
US avg: 24.3%
Vietnam era44%(285)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II9.3%(60)
US avg: 1%

Share of the 648 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time

Verona, decade by decade

Verona population, inflation-adjusted income and home value, education, and diversity by year
YearPopulationMedian household incomeMedian home valueBachelor's degree+Diversity score
19905,374$95,924$220,32630.6%4.2
20007,052$119,076$289,82539.8%7.3
201010,619$112,865$364,82249.4%19.6
202014,030$116,424$383,12558.6%33.8
202415,232$119,606$420,40064.3%28.7

Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.

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Frequently asked

How many people live in Verona, Wisconsin?

Verona, Wisconsin has about 15,232 residents according to the 2024 American Community Survey.

What is the median household income in Verona, Wisconsin?

The typical household in Verona, Wisconsin earns about $119,606 a year. Half of households make more than that, and half make less.

Is Verona, Wisconsin expensive?

In Verona, Wisconsin, the median home is worth about $420,400, and the typical rent is about $1,605 a month.

How educated are people in Verona, Wisconsin?

About 64.3% of adults age 25 and over in Verona, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Verona, Wisconsin?

About 1.4% of people in Verona, Wisconsin live below the federal poverty line.

Has Verona, Wisconsin grown since 1990?

Yes, Verona, Wisconsin has grown since 1990. The population has added about 9,858 residents, a change of about 183 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →