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CITY

Verona

Wisconsin · 16,821 residents (2025 est.) · 7.817 sq mi
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Notable rankings
#61Lowest poverty rateof 6,8231.4%#319Lowest unemploymentof 6,8261.6%
The short version

Verona is significantly wealthier than the US average, with a median household income of $119,606. The city has more than doubled in size since 2000, adding 8,180 residents. 64% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has more than doubled since 2000, reaching $420,400. Poverty is rare here, at 1.4% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.7
US median: 38.9
More educated
64% hold a bachelor's degree
US average: 36%
Less affordable
home values up 45%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
15,232
+116%since 2000
from 7,052 in 2000
1990 – 2025
Population density
1,949 / sq mi
+116%since 2000
from 902 / sq mi in 2000
US average: 281
Median age
38.7
+6%since 2000
from 36.5 in 2000
US average: 38.9

PEP 2025 EST:16,821 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4K7K10K13K16K1990201020202024Verona
202415K
1990201020202024
Section 02

Income & economy

Median household income
$119,606
Unchangedinflation adjusted, since 2000
from $65,367 in 2000
US average: $82,259
1990 – 2024
Per capita income
$58,577
+122%since 2000
from $26,433 in 2000
US average: $44,673
Households earning $100K+
70.7%
+18.7 ptssince 2009
from 52.0% in 2009
US average: 53.3%
Poverty rate
1.4%
−2.3 ptssince 2000
from 3.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.383
+4%since 2010
from 0.367 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade9.2%
US avg: 9.9%
Information9.1%
US avg: 10.8%
Other services4.3%
US avg: 6.7%
Public administration4.2%
US avg: 4.8%
Wholesale trade3.2%
US avg: 6.9%
Transportation & warehousing3%
US avg: 2.2%
Arts, entertainment, food2.9%
US avg: 1.9%
Finance & insurance2.4%
US avg: 5.9%
Professional, scientific, technical1.2%
US avg: 5.1%
Education & health services1.2%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$420,400
+45%inflation adjusted, since 2000
from $159,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,605
+45%inflation adjusted, since 2000
from $606 in 2000
US average: $1,442
Owner-occupied
67.4%
−5.2 ptssince 2000
from 72.6% in 2000
32.6% rent
Vacancy rate
3.0%
−0.3 ptssince 2009
from 3.3% in 2009
US average: 10.0%
Owner cost-burdened
14.7%
−16.9 ptssince 2009
from 31.6% in 2009
US average: 22.9%
Renter cost-burdened
39.4%
+1.4 ptssince 2009
from 38.0% in 2009
US average: 47.4%
Afford Score
3.5
+44%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
65
RELATED:See current rent listings in Verona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97%(6,841)
Black0.6%(44)
Hispanic / Latino0.7%(50)
Asian0.7%(47)
Other0%
Diversity Score5%(351)
2024
White, non-Hispanic87.4%(13,319)
Black0.4%(55)
Hispanic / Latino5%(764)
Asian2.3%(349)
Other4.9%(745)
Diversity Score28.7%(4,378)
Diversity Score
29
+477%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
64.3%
+24.5 ptssince 2000
from 39.8% in 2000
US average: 35.6%
High school or higher
99.3%
+4.8 ptssince 2000
from 94.5% in 2000
US average: 89.6%
Graduate degree
23.3%
+9.1 ptssince 2000
from 14.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
17.9 min
+62%since 2000
from 11.0 min in 2000
US average: 26.5
Drive alone to work
68.8%
−11.8 ptssince 2009
from 80.6% in 2009
US average: 68.9%
Carpooled to work
3.6%
−5.8 ptssince 2009
from 9.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
24.2%
+18.5 ptssince 2009
from 5.7% in 2009
US average: 15.0%
Walked to work
1.5%
−0.9 ptssince 2009
from 2.4% in 2009
US average: 2.4%
Biked to work
0.8%
+0.2 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
6.6%
+1.3 ptssince 2009
from 5.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.6%
−2.1 ptssince 2011
from 3.6% in 2011
US average: 5.2%
Labor force participation
72.9%
−5.0 ptssince 2011
from 77.8% in 2011
US average: 63.5%
Self-employed
13.6%
−2.6 ptssince 2009
from 16.1% in 2009
US average: 13.1%
Management & professional
65.0%
−9.5 ptssince 2009
from 74.4% in 2009
US average: 42.5%
Section 08

People & community

Male
52.0%
+2.1 ptssince 2009
from 49.9% in 2009
Female
48.0%
−2.1 ptssince 2009
from 50.1% in 2009
Foreign born
4.5%
+0.7 ptssince 2009
from 3.7% in 2009
US average: 14.1%
Veterans
5.8%
−42.0 ptssince 2009
from 47.8% in 2009
US average: 6.2%
With a disability
8.0%
−1.0 ptssince 2012
from 9.0% in 2012
US average: 13.3%
Uninsured
1.8%
−93.8 ptssince 2013
from 95.6% in 2013
US average: 8.4%
Broadband at home
96.2%
+6.3 ptssince 2017
from 89.9% in 2017
US average: 91.0%
English only at home
94.0%
+1.0 ptssince 2016
from 93.0% in 2016
US average: 77.7%
Spanish at home
2.4%
+1.6 ptssince 2016
from 0.8% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Verona to nearby cities

VERONA VS
Fitchburg
Income$86,516−28%
Home value$417,200−1%
Population34,615+106%
SEE FULL COMPARISON →
VERONA VS
Middleton
Income$89,524−25%
Home value$484,200+15%
Population23,115+37%
SEE FULL COMPARISON →
VERONA VS
Madison
Income$78,050−35%
Home value$372,900−11%
Population286,233+1602%
SEE FULL COMPARISON →
VERONA VS
Oregon
Income$102,978−14%
Home value$417,200−1%
Population12,015−29%
SEE FULL COMPARISON →
Frequently asked

How many people live in Verona, Wisconsin?

Verona, Wisconsin has about 15,232 residents according to the 2024 American Community Survey.

What is the median household income in Verona, Wisconsin?

The typical household in Verona, Wisconsin earns about $119,606 a year. Half of households make more than that, and half make less.

Is Verona, Wisconsin expensive?

In Verona, Wisconsin, the median home is worth about $420,400, and the typical rent is about $1,605 a month.

How educated are people in Verona, Wisconsin?

About 64.3% of adults age 25 and over in Verona, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Verona, Wisconsin?

About 1.4% of people in Verona, Wisconsin live below the federal poverty line.

Has Verona, Wisconsin grown since 1990?

Yes, Verona, Wisconsin has grown since 1990. The population has added about 9,858 residents, a change of about 183 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Verona, Wisconsin: demographics, income & housing data · CensusEasy