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CITY · 2020 ACS

Verona

Wisconsin · 14,030 residents · 7.817 sq mi
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The short version

Verona is significantly wealthier than the US average, with a median household income of $96,056. The city has grown rapidly, with population up 99% since 2000. 59% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $316,100. Poverty is rare here, at 2.0% of residents. Households here earn about 52% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Younger
median age 37.2
US median: 38.8
More educated
59% hold a bachelor's degree
US average: 33%
Less affordable
home values up 32%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
14,030
+99%since 2000
from 7,052 in 2000
1990 – 2025
Population density
1,795 / sq mi
+99%since 2000
from 902 / sq mi in 2000
US average: 280
Median age
37.2
+2%since 2000
from 36.5 in 2000
US average: 38.8
Population, 1990 – 2024
4K7K10K13K16K1990201020202024Verona
202415K
1990201020202024
Section 02

Income & economy

Median household income
$96,056
−2%inflation adjusted, since 2000
from $65,367 in 2000
US average: $66,278
1990 – 2024
Per capita income
$44,319
+68%since 2000
from $26,433 in 2000
US average: $35,364
Households earning $100K+
60.9%
+8.9 ptssince 2009
from 52.0% in 2009
US average: 43.9%
Poverty rate
2.0%
−1.7 ptssince 2000
from 3.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Other services8.9%
US avg: 6.6%
Public administration8.3%
US avg: 4.7%
Arts, entertainment, food8%
US avg: 2%
Information6.7%
US avg: 11.1%
Retail trade6.2%
US avg: 10%
Wholesale trade4.3%
US avg: 6.7%
Transportation & warehousing2.5%
US avg: 2.5%
Finance & insurance2.2%
US avg: 5.5%
Professional, scientific, technical1.8%
US avg: 4.7%
Education & health services0.5%
US avg: 0.8%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$316,100
+32%inflation adjusted, since 2000
from $159,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,258
+38%inflation adjusted, since 2000
from $606 in 2000
US average: $1,124
Owner-occupied
68.4%
−4.2 ptssince 2000
from 72.6% in 2000
31.6% rent
Afford Score
3.3
+35%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in Verona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97%(6,841)
Black0.6%(44)
Hispanic / Latino0.7%(50)
Asian0.7%(47)
Other0%
Diversity Score5%(351)
2020
White, non-Hispanic85.1%(11,936)
Black1.6%(227)
Hispanic / Latino5.2%(729)
Asian3.8%(527)
Other3.3%(458)
Diversity Score31.8%(4,465)
Diversity Score
32
+539%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
58.6%
+18.8 ptssince 2000
from 39.8% in 2000
US average: 32.9%
High school or higher
98.1%
+3.5 ptssince 2000
from 94.5% in 2000
US average: 88.5%
Graduate degree
21.6%
+7.4 ptssince 2000
from 14.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.5 min
+95%since 2000
from 11.0 min in 2000
US average: 26.9
Drive alone to work
79.2%
−1.4 ptssince 2009
from 80.6% in 2009
US average: 75.1%
No vehicle available
4.5%
−0.8 ptssince 2009
from 5.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.7%
Unchangedsince 2011
from 3.6% in 2011
US average: 5.4%
Labor force participation
74.1%
−3.7 ptssince 2011
from 77.8% in 2011
US average: 63.4%
Management & professional
59.7%
−14.7 ptssince 2009
from 74.4% in 2009
US average: 39.3%
Section 08

People & community

Male
45.6%
−4.4 ptssince 2009
from 49.9% in 2009
Female
54.4%
+4.4 ptssince 2009
from 50.1% in 2009
Foreign born
4.0%
+0.3 ptssince 2009
from 3.7% in 2009
US average: 13.5%
Uninsured
3.8%
−91.8 ptssince 2013
from 95.6% in 2013
US average: 8.8%
Drill deeper

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Compare Verona to nearby cities

VERONA VS
Fitchburg
Income$86,516−10%
Home value$417,200+32%
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VERONA VS
Middleton
Income$89,524−7%
Home value$484,200+53%
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VERONA VS
Madison
Income$78,050−19%
Home value$372,900+18%
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VERONA VS
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Income$102,978+7%
Home value$417,200+32%
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Frequently asked

How many people live in Verona, Wisconsin?

Verona, Wisconsin has about 14,030 residents according to the 2020 American Community Survey.

What is the median household income in Verona, Wisconsin?

The typical household in Verona, Wisconsin earns about $96,056 a year. Half of households make more than that, and half make less.

Is Verona, Wisconsin expensive?

In Verona, Wisconsin, the median home is worth about $316,100, and the typical rent is about $1,258 a month.

How educated are people in Verona, Wisconsin?

About 58.6% of adults age 25 and over in Verona, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Verona, Wisconsin?

About 2.0% of people in Verona, Wisconsin live below the federal poverty line.

Has Verona, Wisconsin grown since 1990?

Yes, Verona, Wisconsin has grown since 1990. The population has added about 8,656 residents, a change of about 161 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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