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CITY

Shorewood

Wisconsin · 13,474 residents (2025 est.) · 1.59 sq mi
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Part of the Milwaukee metro area
The short version

Shorewood is a city of 13,627 people in Wisconsin. 76% of adults hold a bachelor's degree, against 36% nationally. Owners hold 46% of the housing stock. There are 8,570 people per square mile. The average commute runs 21 minutes. 9% of people here were born outside the United States.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.6
US median: 38.9
More educated
76% hold a bachelor's degree
US average: 36%
Less affordable
home values up 40%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
13,627
−1%since 2000
from 13,763 in 2000
13,474 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
8,570 / sq mi
+3%since 2009
from 8,344 / sq mi in 2009
US average: 281
Median age
38.6
+2%since 2000
from 37.8 in 2000
US average: 38.9
Land area
1.59 sq mi
Population, 1990 – 2024
13K13K14K14K14K19902000201020202024Shorewood
202414K
1990201020202024
Age distribution, 2024
Under 56.1%(829)
US avg: 5.6%
5 to 94.7%(634)
US avg: 6%
10 to 144.7%(640)
US avg: 6.4%
15 to 194.6%(622)
US avg: 6.6%
20 to 248.3%(1,134)
US avg: 6.5%
25 to 3414.8%(2,020)
US avg: 13.7%
35 to 4413.5%(1,843)
US avg: 13.2%
45 to 5411.9%(1,620)
US avg: 12.2%
55 to 6414%(1,909)
US avg: 12.7%
65 to 7411.2%(1,526)
US avg: 10.2%
75 to 845.2%(703)
US avg: 5.1%
85 and over1.1%(147)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$86,726
+1%inflation adjusted, since 2000
from $47,224 in 2000
US average: $82,259
1990 – 2024
Per capita income
$64,879
+97%since 2000
from $32,950 in 2000
US average: $44,673
Households earning $100K+
54.1%
+16.6 ptssince 2009
from 37.5% in 2009
US average: 53.3%
Poverty rate
14.3%
+7.6 ptssince 2000
from 6.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.527
+5%since 2010
from 0.501 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade9.5%
US avg: 9.9%
Other services8.3%
US avg: 6.7%
Information5.6%
US avg: 10.8%
Public administration5.2%
US avg: 4.8%
Wholesale trade2.9%
US avg: 6.9%
Arts, entertainment, food1.9%
US avg: 1.9%
Finance & insurance1.5%
US avg: 5.9%
Professional, scientific, technical1.3%
US avg: 5.1%
Transportation & warehousing0.9%
US avg: 2.2%
Agriculture, forestry, fishing0.6%
US avg: 1.6%
Construction0.6%
US avg: 1.2%
Education & health services0.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$443,700
+40%inflation adjusted, since 2000
from $173,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,347
+18%inflation adjusted, since 2000
from $626 in 2000
US average: $1,442
Owner-occupied
45.6%
−2.0 ptssince 2000
from 47.6% in 2000
54.4% rent
Vacancy rate
3.9%
−0.1 ptssince 2009
from 4.0% in 2009
US average: 10.0%
Persons per household
2.06 people
−7%since 2009
from 2.21 people in 2009
US average: 2.54
Owner cost-burdened
19.8%
−8.6 ptssince 2009
from 28.4% in 2009
US average: 22.9%
Renter cost-burdened
40.8%
−3.5 ptssince 2009
from 44.3% in 2009
US average: 47.4%
Afford Score
5.1
+5%since 2009
from 4.9 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
52
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic89.8%(12,365)
Black2.4%(326)
Hispanic / Latino2.5%(345)
Asian3.2%(439)
Other0%
2024
White, non-Hispanic77.7%(10,590)
Black3.8%(514)
Hispanic / Latino6.6%(904)
Asian5.5%(751)
Other6.4%(868)
Diversity Score
48
+57%since 2009
from 30 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.2%(430)
Puerto Rican1.5%(204)
Peruvian0.4%(50)
Spaniard0.3%(39)
Paraguayan0.3%(38)
Salvadoran0.3%(37)
Venezuelan0.2%(29)
Costa Rican0.1%(19)
Nicaraguan0.1%(17)
Dominican0.1%(16)
+ 2 more hispanic origin groups with data
Colombian0.1%(14)
Guatemalan0.1%(11)
Asian origin
Chinese1.9%(260)
Korean1.3%(178)
Nepalese1.1%(145)
Asian Indian0.4%(53)
Hmong0.3%(39)
Filipino0.1%(12)
Japanese0.1%(11)
Vietnamese0.1%(10)
Ancestry
German28.5%(3,889)
Irish17.6%(2,395)
English9.8%(1,330)
Polish8.3%(1,133)
Italian5.3%(728)
Norwegian3.9%(530)
Russian2.5%(347)
French2.5%(339)
Swedish1.7%(236)
Dutch1.7%(228)
Scottish1.6%(213)
Welsh1.4%(187)
+ 32 more ancestry groups with data
Hungarian1%(130)
Danish0.9%(126)
Greek0.9%(123)
Canadian0.8%(110)
Austrian0.8%(108)
Swiss0.8%(107)
Lithuanian0.8%(106)
American0.8%(103)
Arab0.8%(103)
Czech0.7%(92)
Finnish0.7%(90)
Slovak0.6%(78)
Ukrainian0.4%(48)
British0.3%(42)
Jordanian0.3%(36)
Belgian0.3%(36)
Serbian0.2%(34)
West Indian0.2%(31)
Croatian0.2%(30)
Slovene0.2%(30)
Armenian0.2%(27)
Egyptian0.2%(26)
Palestinian0.1%(20)
Romanian0.1%(20)
Israeli0.1%(18)
Iranian0.1%(14)
Bulgarian0.1%(13)
Lebanese0.1%(10)
Section 05

Education

Bachelor's degree or higher
75.6%
+12.7 ptssince 2000
from 62.9% in 2000
US average: 35.6%
High school or higher
97.7%
+3.2 ptssince 2000
from 94.5% in 2000
US average: 89.6%
Graduate degree
41.9%
+14.4 ptssince 2000
from 27.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.8 min
+76%since 2000
from 11.8 min in 2000
US average: 26.5
Drive alone to work
57.0%
−18.8 ptssince 2009
from 75.8% in 2009
US average: 68.9%
Carpooled to work
5.5%
−2.1 ptssince 2009
from 7.6% in 2009
US average: 8.5%
Public transit
3.1%
−0.7 ptssince 2009
from 3.8% in 2009
US average: 3.2%
Worked from home
23.5%
+19.5 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
8.7%
+2.5 ptssince 2009
from 6.1% in 2009
US average: 2.4%
Biked to work
1.7%
−0.9 ptssince 2009
from 2.6% in 2009
US average: 0.4%
No vehicle available
12.5%
+1.2 ptssince 2009
from 11.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.2%
−2.5 ptssince 2011
from 5.7% in 2011
US average: 5.2%
Labor force participation
71.6%
−0.6 ptssince 2011
from 72.2% in 2011
US average: 63.5%
Women 20-64 in the labor force
83.3%
+1.6 ptssince 2020
from 81.7% in 2020
US average: 74.6%
Self-employed
19.8%
+4.5 ptssince 2009
from 15.3% in 2009
US average: 13.1%
Management & professional
66.8%
+11.0 ptssince 2009
from 55.8% in 2009
US average: 42.5%
Section 08

People & community

Male
49.5%
+3.1 ptssince 2009
from 46.5% in 2009
Female
50.5%
−3.1 ptssince 2009
from 53.5% in 2009
Foreign born
9.1%
−3.0 ptssince 2009
from 12.1% in 2009
US average: 14.1%
Veterans
3.7%
−2.8 ptssince 2009
from 6.5% in 2009
US average: 6.2%
With a disability
9.4%
−0.7 ptssince 2012
from 10.1% in 2012
US average: 13.3%
Uninsured
2.8%
−4.8 ptssince 2013
from 7.6% in 2013
US average: 8.4%
Broadband at home
90.9%
+2.6 ptssince 2017
from 88.3% in 2017
US average: 91.0%
Computer in household
93.7%
+2.2 ptssince 2020
from 91.5% in 2020
US average: 95.5%
Same house as last year
86.1%
+3.3 ptssince 2020
from 82.8% in 2020
US average: 87.7%
English only at home
85.0%
−0.1 ptssince 2016
from 85.1% in 2016
US average: 77.7%
Spanish at home
5.0%
+1.5 ptssince 2016
from 3.6% in 2016
US average: 13.6%
Marital status
Men 15+
Never married43.5%(2,489)
Married47.3%(2,712)
Widowed2.1%(119)
Divorced7.1%(408)
Women 15+
Never married34.2%(1,984)
Married49.1%(2,845)
Widowed5%(292)
Divorced11.6%(675)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
2.8%
−4.8 ptssince 2013
from 7.6% in 2013
US average: 8.4%
Employer-based
70.9%
−2.3 ptssince 2020
from 73.2% in 2020
US average: 54.8%
Direct-purchase
14.5%
−0.3 ptssince 2020
from 14.8% in 2020
US average: 13.8%
Medicare
17.9%
+0.9 ptssince 2020
from 17.0% in 2020
US average: 18.4%
Medicaid
11.0%
+2.3 ptssince 2020
from 8.7% in 2020
US average: 20.9%
VA health care
1.0%
−0.3 ptssince 2020
from 1.3% in 2020
US average: 2.2%
Any private
81.8%
−4.7 ptssince 2020
from 86.5% in 2020
US average: 67.1%
Any public
25.0%
+2.7 ptssince 2020
from 22.3% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)24.7%(101)
US avg: 26.4%
Gulf War (1990s)22.5%(92)
US avg: 24.3%
Vietnam era26.4%(108)
US avg: 33.1%
Korean War2.7%(11)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 409 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Head to head

Compare Shorewood to nearby cities

SHOREWOOD VS
Whitefish Bay
Income$157,109+81%
Home value$533,800+20%
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SEE FULL COMPARISON →
SHOREWOOD VS
Glendale
Income$78,092−10%
Home value$282,800−36%
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SHOREWOOD VS
Milwaukee
Income$54,234−37%
Home value$184,000−59%
Population562,407+4074%
SEE FULL COMPARISON →
SHOREWOOD VS
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Income$93,974+8%
Home value$239,300−46%
Population12,821−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Shorewood, Wisconsin?

Shorewood, Wisconsin has about 13,627 residents according to the 2024 American Community Survey.

What is the median household income in Shorewood, Wisconsin?

The typical household in Shorewood, Wisconsin earns about $86,726 a year. Half of households make more than that, and half make less.

Is Shorewood, Wisconsin expensive?

In Shorewood, Wisconsin, the median home is worth about $443,700, and the typical rent is about $1,347 a month.

How educated are people in Shorewood, Wisconsin?

About 75.6% of adults age 25 and over in Shorewood, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Shorewood, Wisconsin?

About 14.3% of people in Shorewood, Wisconsin live below the federal poverty line.

Has Shorewood, Wisconsin grown since 1990?

Yes, Shorewood, Wisconsin has shrunk since 1990. The population has lost about 489 residents, a change of about -3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →