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CITY · 2020 ACS

Shorewood

Wisconsin · 13,859 residents · 1.59 sq mi
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The short version

Shorewood is wealthier than most US places, with a median household income of $75,779. Population has held roughly steady since 2000. 76% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $352,600.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 38.3
US median: 38.8
More educated
76% hold a bachelor's degree
US average: 33%
Less affordable
home values up 35%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
13,859
+1%since 2000
from 13,763 in 2000
1990 – 2025
Population density
8,716 / sq mi
+1%since 2000
from 8,656 / sq mi in 2000
US average: 280
Median age
38.3
+1%since 2000
from 37.8 in 2000
US average: 38.8
Population, 1990 – 2024
13K13K14K14K14K1990201020202024Shorewood
202414K
1990201020202024
Section 02

Income & economy

Median household income
$75,779
+7%inflation adjusted, since 2000
from $47,224 in 2000
US average: $66,278
1990 – 2024
Per capita income
$54,522
+65%since 2000
from $32,950 in 2000
US average: $35,364
Households earning $100K+
50.4%
+12.9 ptssince 2009
from 37.5% in 2009
US average: 43.9%
Poverty rate
12.1%
+5.4 ptssince 2000
from 6.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade9.2%
US avg: 10%
Information7.3%
US avg: 11.1%
Other services6.8%
US avg: 6.6%
Public administration5.3%
US avg: 4.7%
Arts, entertainment, food3.6%
US avg: 2%
Finance & insurance2.9%
US avg: 5.5%
Wholesale trade2.6%
US avg: 6.7%
Professional, scientific, technical2.1%
US avg: 4.7%
Transportation & warehousing2%
US avg: 2.5%
Agriculture, forestry, fishing0.8%
US avg: 1.7%
Construction0.8%
US avg: 1.2%
Education & health services0.8%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$352,600
+35%inflation adjusted, since 2000
from $173,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,002
+6%inflation adjusted, since 2000
from $626 in 2000
US average: $1,124
Owner-occupied
45.2%
−2.4 ptssince 2000
from 47.6% in 2000
54.8% rent
Afford Score
4.7
+27%since 2000
from 3.7 in 2000
1990 – 2024
RELATED:See current rent listings in Shorewood on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.8%(12,365)
Black2.4%(326)
Hispanic / Latino2.5%(345)
Asian3.2%(439)
Other0%
Diversity Score19.5%(2,678)
2020
White, non-Hispanic78.8%(10,915)
Black4.1%(563)
Hispanic / Latino5.4%(754)
Asian6.2%(853)
Other4.3%(602)
Diversity Score44.2%(6,123)
Diversity Score
44
+127%since 2000
from 19 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
76.3%
+13.4 ptssince 2000
from 62.9% in 2000
US average: 32.9%
High school or higher
98.9%
+4.4 ptssince 2000
from 94.5% in 2000
US average: 88.5%
Graduate degree
39.5%
+12.0 ptssince 2000
from 27.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
22.4 min
+90%since 2000
from 11.8 min in 2000
US average: 26.9
Drive alone to work
70.4%
−5.4 ptssince 2009
from 75.8% in 2009
US average: 75.1%
No vehicle available
10.0%
−1.3 ptssince 2009
from 11.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.8%
−2.9 ptssince 2011
from 5.7% in 2011
US average: 5.4%
Labor force participation
68.8%
−3.4 ptssince 2011
from 72.2% in 2011
US average: 63.4%
Management & professional
67.4%
−11.1 ptssince 2009
from 78.5% in 2009
US average: 39.3%
Section 08

People & community

Male
45.4%
−1.1 ptssince 2009
from 46.5% in 2009
Female
54.6%
+1.1 ptssince 2009
from 53.5% in 2009
Foreign born
14.8%
+2.7 ptssince 2009
from 12.1% in 2009
US average: 13.5%
Uninsured
1.6%
−90.8 ptssince 2013
from 92.4% in 2013
US average: 8.8%
Drill deeper

Places similar to Shorewood

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Pop 13,611
Pasadena Hills
Pop 13,505
Key Largo
Pop 13,026
Conway
Pop 12,928
Places similar to Shorewood
Head to head

Compare Shorewood to nearby cities

SHOREWOOD VS
Whitefish Bay
Income$157,109+107%
Home value$533,800+51%
Population14,489+8%
SEE FULL COMPARISON →
SHOREWOOD VS
Glendale
Income$78,092+3%
Home value$282,800−20%
Population14,795+10%
SEE FULL COMPARISON →
SHOREWOOD VS
Milwaukee
Income$54,234−28%
Home value$184,000−48%
Population562,407+4074%
SEE FULL COMPARISON →
SHOREWOOD VS
Brown Deer
Income$93,974+24%
Home value$239,300−32%
Population12,821−5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Shorewood, Wisconsin?

Shorewood, Wisconsin has about 13,859 residents according to the 2020 American Community Survey.

What is the median household income in Shorewood, Wisconsin?

The typical household in Shorewood, Wisconsin earns about $75,779 a year. Half of households make more than that, and half make less.

Is Shorewood, Wisconsin expensive?

In Shorewood, Wisconsin, the median home is worth about $352,600, and the typical rent is about $1,002 a month.

How educated are people in Shorewood, Wisconsin?

About 76.3% of adults age 25 and over in Shorewood, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Shorewood, Wisconsin?

About 12.1% of people in Shorewood, Wisconsin live below the federal poverty line.

Has Shorewood, Wisconsin grown since 1990?

Yes, Shorewood, Wisconsin has shrunk since 1990. The population has lost about 257 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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