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CITY

Stoughton

Wisconsin · 13,256 residents (2025 est.) · 6.116 sq mi
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The short version

Stoughton has roughly average household income, with a median household income of $79,551. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $293,500.

At a glance
Average income
near the US median
US median: $82,259
Mid-age
median age 39.9
US median: 38.9
More educated
39% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
13,033
+5%since 2000
from 12,354 in 2000
1990 – 2025
Population density
2,131 / sq mi
+5%since 2000
from 2,020 / sq mi in 2000
US average: 281
Median age
39.9
+13%since 2000
from 35.2 in 2000
US average: 38.9

PEP 2025 EST:13,256 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
8K10K11K12K14K1990201020202024Stoughton
202413K
1990201020202024
Section 02

Income & economy

Median household income
$79,551
−8%inflation adjusted, since 2000
from $47,633 in 2000
US average: $82,259
1990 – 2024
Per capita income
$44,915
+114%since 2000
from $21,037 in 2000
US average: $44,673
Households earning $100K+
53.0%
+18.3 ptssince 2009
from 34.7% in 2009
US average: 53.3%
Poverty rate
7.1%
+2.1 ptssince 2000
from 5.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.409
+17%since 2010
from 0.349 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.6%
US avg: 10.8%
Wholesale trade12%
US avg: 6.9%
Retail trade11%
US avg: 9.9%
Other services5.5%
US avg: 6.7%
Public administration4.6%
US avg: 4.8%
Finance & insurance2.3%
US avg: 5.9%
Professional, scientific, technical2.1%
US avg: 5.1%
Arts, entertainment, food1.9%
US avg: 1.9%
Transportation & warehousing1.3%
US avg: 2.2%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Education & health services0.2%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$293,500
+24%inflation adjusted, since 2000
from $130,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,157
+7%inflation adjusted, since 2000
from $596 in 2000
US average: $1,442
Owner-occupied
66.7%
+1.8 ptssince 2000
from 64.9% in 2000
33.3% rent
Vacancy rate
5.2%
+0.7 ptssince 2009
from 4.5% in 2009
US average: 10.0%
Owner cost-burdened
17.9%
−7.1 ptssince 2009
from 25.0% in 2009
US average: 22.9%
Renter cost-burdened
41.1%
−3.9 ptssince 2009
from 45.0% in 2009
US average: 47.4%
Afford Score
3.7
+35%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
47
RELATED:See current rent listings in Stoughton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96%(11,854)
Black0.9%(112)
Hispanic / Latino1.2%(153)
Asian0.7%(87)
Other0%
Diversity Score7.1%(873)
2024
White, non-Hispanic91.9%(11,980)
Black0.9%(114)
Hispanic / Latino1.4%(182)
Asian0.6%(80)
Other5.2%(677)
Diversity Score19%(2,477)
Diversity Score
19
+169%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
39.3%
+11.6 ptssince 2000
from 27.7% in 2000
US average: 35.6%
High school or higher
95.4%
+6.9 ptssince 2000
from 88.5% in 2000
US average: 89.6%
Graduate degree
10.5%
+4.1 ptssince 2000
from 6.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.2 min
+60%since 2000
from 13.9 min in 2000
US average: 26.5
Drive alone to work
71.3%
−10.3 ptssince 2009
from 81.6% in 2009
US average: 68.9%
Carpooled to work
5.8%
−3.5 ptssince 2009
from 9.3% in 2009
US average: 8.5%
Public transit
0.2%
−0.3 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
17.5%
+15.2 ptssince 2009
from 2.3% in 2009
US average: 15.0%
Walked to work
2.8%
Unchangedsince 2009
from 2.8% in 2009
US average: 2.4%
Biked to work
0.2%
−1.2 ptssince 2009
from 1.4% in 2009
US average: 0.4%
No vehicle available
8.4%
−0.6 ptssince 2009
from 9.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.9%
−2.3 ptssince 2011
from 4.2% in 2011
US average: 5.2%
Labor force participation
68.7%
−4.0 ptssince 2011
from 72.8% in 2011
US average: 63.5%
Self-employed
13.3%
−0.7 ptssince 2009
from 14.1% in 2009
US average: 13.1%
Management & professional
40.5%
−25.1 ptssince 2009
from 65.6% in 2009
US average: 42.5%
Section 08

People & community

Male
49.3%
+0.9 ptssince 2009
from 48.5% in 2009
Female
50.7%
−0.9 ptssince 2009
from 51.5% in 2009
Foreign born
2.2%
−1.2 ptssince 2009
from 3.4% in 2009
US average: 14.1%
Veterans
3.9%
−43.3 ptssince 2009
from 47.2% in 2009
US average: 6.2%
With a disability
12.1%
+1.9 ptssince 2012
from 10.2% in 2012
US average: 13.3%
Uninsured
2.1%
−90.8 ptssince 2013
from 92.9% in 2013
US average: 8.4%
Broadband at home
90.7%
+9.2 ptssince 2017
from 81.5% in 2017
US average: 91.0%
English only at home
97.6%
+0.9 ptssince 2016
from 96.8% in 2016
US average: 77.7%
Spanish at home
1.0%
−0.7 ptssince 2016
from 1.7% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Stoughton, Wisconsin?

Stoughton, Wisconsin has about 13,033 residents according to the 2024 American Community Survey.

What is the median household income in Stoughton, Wisconsin?

The typical household in Stoughton, Wisconsin earns about $79,551 a year. Half of households make more than that, and half make less.

Is Stoughton, Wisconsin expensive?

In Stoughton, Wisconsin, the median home is worth about $293,500, and the typical rent is about $1,157 a month.

How educated are people in Stoughton, Wisconsin?

About 39.3% of adults age 25 and over in Stoughton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Stoughton, Wisconsin?

About 7.1% of people in Stoughton, Wisconsin live below the federal poverty line.

Has Stoughton, Wisconsin grown since 1990?

Yes, Stoughton, Wisconsin has grown since 1990. The population has added about 4,247 residents, a change of about 48 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Stoughton, Wisconsin: demographics, income & housing data · CensusEasy