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CITY

Hartland

Wisconsin · 10,740 residents (2025 est.) · 5.46 sq mi
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The short version

Hartland has roughly average household income, with a median household income of $87,754. Population has grown 26% since 2000. 47% of adults hold a bachelor's degree or higher. Median home value has more than doubled since 2000, reaching $393,100. Poverty is rare here, at 5.2% of residents.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 41.7
US median: 38.9
More educated
47% hold a bachelor's degree
US average: 36%
Less affordable
home values up 32%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
9,972
+26%since 2000
from 7,905 in 2000
1990 – 2025
Population density
1,826 / sq mi
+26%since 2000
from 1,448 / sq mi in 2000
US average: 281
Median age
41.7
+22%since 2000
from 34.1 in 2000
US average: 38.9

PEP 2025 EST:10,740 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7K8K8K9K10K1990201020202024Hartland
202410K
1990201020202024
Section 02

Income & economy

Median household income
$87,754
−17%inflation adjusted, since 2000
from $58,359 in 2000
US average: $82,259
1990 – 2024
Per capita income
$60,261
+127%since 2000
from $26,537 in 2000
US average: $44,673
Households earning $100K+
55.2%
+10.7 ptssince 2009
from 44.5% in 2009
US average: 53.3%
Poverty rate
5.2%
+2.6 ptssince 2000
from 2.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.497
+18%since 2010
from 0.422 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.9%
US avg: 9.9%
Information15.6%
US avg: 10.8%
Other services9.3%
US avg: 6.7%
Public administration6.5%
US avg: 4.8%
Finance & insurance3.7%
US avg: 5.9%
Wholesale trade3.5%
US avg: 6.9%
Transportation & warehousing3.1%
US avg: 2.2%
Professional, scientific, technical2%
US avg: 5.1%
Education & health services1.7%
US avg: 0.9%
Arts, entertainment, food1.4%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$393,100
+32%inflation adjusted, since 2000
from $162,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,230
−2%inflation adjusted, since 2000
from $692 in 2000
US average: $1,442
Owner-occupied
62.5%
+4.3 ptssince 2000
from 58.2% in 2000
37.5% rent
Vacancy rate
3.2%
+2.2 ptssince 2009
from 0.9% in 2009
US average: 10.0%
Owner cost-burdened
14.1%
−11.1 ptssince 2009
from 25.3% in 2009
US average: 22.9%
Renter cost-burdened
41.7%
+13.9 ptssince 2009
from 27.8% in 2009
US average: 47.4%
Afford Score
4.5
+60%since 2000
from 2.8 in 2000
1990 – 2024
Gentrification Score
52
RELATED:See current rent listings in Hartland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.8%(7,654)
Black0.2%(19)
Hispanic / Latino1.5%(119)
Asian0.5%(38)
Other0%
Diversity Score5.5%(437)
2024
White, non-Hispanic84.5%(8,428)
Black0.6%(62)
Hispanic / Latino5%(497)
Asian4.1%(413)
Other5.7%(572)
Diversity Score34.8%(3,467)
Diversity Score
35
+529%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
46.7%
+14.7 ptssince 2000
from 32.0% in 2000
US average: 35.6%
High school or higher
98.6%
+3.9 ptssince 2000
from 94.7% in 2000
US average: 89.6%
Graduate degree
15.8%
+6.0 ptssince 2000
from 9.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.6 min
+71%since 2000
from 12.6 min in 2000
US average: 26.5
Drive alone to work
75.2%
−10.1 ptssince 2009
from 85.3% in 2009
US average: 68.9%
Carpooled to work
5.6%
−1.5 ptssince 2009
from 7.1% in 2009
US average: 8.5%
Public transit
0.5%
+0.3 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
15.9%
+11.3 ptssince 2009
from 4.6% in 2009
US average: 15.0%
Walked to work
2.3%
+0.1 ptssince 2009
from 2.2% in 2009
US average: 2.4%
Biked to work
0.3%
+0.1 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
5.0%
+1.4 ptssince 2009
from 3.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−1.5 ptssince 2011
from 6.3% in 2011
US average: 5.2%
Labor force participation
70.8%
−4.1 ptssince 2011
from 74.9% in 2011
US average: 63.5%
Self-employed
9.6%
+0.4 ptssince 2009
from 9.2% in 2009
US average: 13.1%
Management & professional
47.3%
−17.4 ptssince 2009
from 64.7% in 2009
US average: 42.5%
Section 08

People & community

Male
50.4%
+1.3 ptssince 2009
from 49.1% in 2009
Female
49.6%
−1.3 ptssince 2009
from 50.9% in 2009
Foreign born
5.0%
+1.3 ptssince 2009
from 3.7% in 2009
US average: 14.1%
Veterans
4.5%
−45.7 ptssince 2009
from 50.3% in 2009
US average: 6.2%
With a disability
8.6%
−1.2 ptssince 2012
from 9.8% in 2012
US average: 13.3%
Uninsured
2.3%
−91.5 ptssince 2013
from 93.8% in 2013
US average: 8.4%
Broadband at home
90.0%
+1.4 ptssince 2017
from 88.6% in 2017
US average: 91.0%
English only at home
92.3%
−1.6 ptssince 2016
from 93.9% in 2016
US average: 77.7%
Spanish at home
0.0%
−3.1 ptssince 2016
from 3.1% in 2016
US average: 13.6%
Drill deeper

Places similar to Hartland

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Compare Hartland to nearby cities

HARTLAND VS
Pewaukee
Income$62,139−29%
Home value$281,800−28%
Population8,216−24%
SEE FULL COMPARISON →
HARTLAND VS
Pewaukee
Income$108,350+23%
Home value$447,100+14%
Population16,375+52%
SEE FULL COMPARISON →
HARTLAND VS
Sussex
Income$119,041+36%
Home value$430,600+10%
Population12,779+19%
SEE FULL COMPARISON →
HARTLAND VS
Waukesha
Income$83,837−4%
Home value$315,500−20%
Population70,872+560%
SEE FULL COMPARISON →
Frequently asked

How many people live in Hartland, Wisconsin?

Hartland, Wisconsin has about 9,972 residents according to the 2024 American Community Survey.

What is the median household income in Hartland, Wisconsin?

The typical household in Hartland, Wisconsin earns about $87,754 a year. Half of households make more than that, and half make less.

Is Hartland, Wisconsin expensive?

In Hartland, Wisconsin, the median home is worth about $393,100, and the typical rent is about $1,230 a month.

How educated are people in Hartland, Wisconsin?

About 46.7% of adults age 25 and over in Hartland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Hartland, Wisconsin?

About 5.2% of people in Hartland, Wisconsin live below the federal poverty line.

Has Hartland, Wisconsin grown since 1990?

Yes, Hartland, Wisconsin has grown since 1990. The population has added about 3,066 residents, a change of about 44 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →