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CITY

Hartland

Wisconsin · 10,740 residents (2025 est.) · 5.46 sq mi
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The short version

Hartland is a city of 9,972 people in Wisconsin. 47% of adults hold a bachelor's degree or higher. Growth has run 26% since 2000, or 2,067 more people. The foreign-born share is 5%. Density works out to 1,826 people per square mile. Poverty is uncommon here, at 5.2% of people here.

At a glance
Wealthier
median household income $87,754, above the US median
US median: $82,259
Older
median age 41.7
US median: 38.9
More educated
47% hold a bachelor's degree
US average: 36%
Less affordable
home values up 32%, inflation adjusted
US median home: $376,019
Unique to this place

What stands out about Hartland

What changed most since 1990

  • Median age29.8 → 41.7 (+11.9 years)US over the same years: +6.0 years
  • Adults with a bachelor's degree24.6% → 46.7% (+22.1 pts)US over the same years: +15.3 pts
  • Homes owned by their occupants55.5% → 62.5% (+7.0 pts)US over the same years: +0.9 pts

Among the 61 cities and towns in the Milwaukee metro

  • 39th in household income$87,754
  • 30th in share with a bachelor's degree46.7%
  • 24th in home value$393,100
  • 31st in diversity score34.8

Its weight in Waukesha County

Hartland's population equals 2.4% of Waukesha County's. Its number of households without a car equals 3.6% of the county's.

Section 01

Population & growth

Total population
9,972
+26%since 2000
from 7,905 in 2000
10,740 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
1,826 / sq mi
+26%since 2000
from 1,448 / sq mi in 2000
US average: 281
Median age
41.7
+22%since 2000
from 34.1 in 2000
US average: 38.9
Land area
5.46 sq mi
Population, 1990 – 2024
7K8K8K9K10K19902000201020202024Hartland
202410K
1990201020202024
Age distribution, 2024
Under 55.2%(517)
US avg: 5.6%
5 to 97.4%(735)
US avg: 6%
10 to 146.3%(627)
US avg: 6.4%
15 to 196.4%(636)
US avg: 6.6%
20 to 246.7%(668)
US avg: 6.5%
25 to 349.9%(989)
US avg: 13.7%
35 to 4413%(1,293)
US avg: 13.2%
45 to 5412.5%(1,244)
US avg: 12.2%
55 to 6413.3%(1,323)
US avg: 12.7%
65 to 7411.9%(1,184)
US avg: 10.2%
75 to 844.2%(420)
US avg: 5.1%
85 and over3.4%(336)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$87,754
−17%inflation adjusted, since 2000
from $58,359 in 2000
US average: $82,259
1990 – 2024
Per capita income
$60,261
+127%since 2000
from $26,537 in 2000
US average: $44,673
Households earning $100K+
55.2%
+10.7 ptssince 2009
from 44.5% in 2009
US average: 53.3%
Poverty rate
5.2%
+2.6 ptssince 2000
from 2.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.497
+18%since 2010
from 0.422 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.9%
US avg: 9.9%
Information15.6%
US avg: 10.8%
Other services9.3%
US avg: 6.7%
Public administration6.5%
US avg: 4.8%
Finance & insurance3.7%
US avg: 5.9%
Wholesale trade3.5%
US avg: 6.9%
Transportation & warehousing3.1%
US avg: 2.2%
Professional, scientific, technical2%
US avg: 5.1%
Education & health services1.7%
US avg: 0.9%
Arts, entertainment, food1.4%
US avg: 1.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$393,100
+32%inflation adjusted, since 2000
from $162,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,230
−2%inflation adjusted, since 2000
from $692 in 2000
US average: $1,442
Owner-occupied
62.5%
+4.3 ptssince 2000
from 58.2% in 2000
37.5% rent
Vacancy rate
3.2%
+2.2 ptssince 2009
from 0.9% in 2009
US average: 10.0%
Persons per household
2.35 people
−9%since 2009
from 2.57 people in 2009
US average: 2.54
Owner cost-burdened
14.1%
−11.1 ptssince 2009
from 25.3% in 2009
US average: 22.9%
Renter cost-burdened
41.7%
+13.9 ptssince 2009
from 27.8% in 2009
US average: 47.4%
Afford Score
4.5
+22%since 2009
from 3.7 in 2009
1990 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
52
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic96.8%(7,654)
Black0.2%(19)
Hispanic / Latino1.5%(119)
Asian0.5%(38)
Other0%
2024
White, non-Hispanic84.5%(8,428)
Black0.6%(62)
Hispanic / Latino5%(497)
Asian4.1%(413)
Other5.7%(572)
Diversity Score
35
+133%since 2009
from 15 in 2009
1990 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.2%(318)
Nicaraguan0.6%(57)
Puerto Rican0.5%(49)
Cuban0%(2)
Asian origin
Burmese0.9%(87)
Filipino0.4%(38)
Hmong0.3%(28)
Pakistani0.2%(23)
Korean0.2%(20)
Chinese0.2%(19)
Ancestry
German44.3%(4,418)
Polish17.2%(1,720)
Irish11.6%(1,158)
English7.5%(750)
American4.2%(421)
Italian3.4%(344)
Norwegian2.4%(241)
Czech2.2%(220)
Swedish1.9%(193)
French1.8%(183)
Scottish1.5%(146)
Dutch1.1%(112)
+ 21 more ancestry groups with data
Belgian1.1%(108)
Danish0.9%(91)
Russian0.9%(90)
Croatian0.8%(83)
Hungarian0.8%(75)
Finnish0.7%(68)
Slovene0.7%(67)
Swiss0.7%(66)
Arab0.5%(45)
Welsh0.4%(39)
Lebanese0.3%(30)
British0.3%(26)
Portuguese0.3%(25)
Austrian0.2%(23)
Scotch-Irish0.2%(23)
Greek0.2%(22)
Iranian0.2%(16)
West Indian0.1%(11)
Serbian0%(2)
Section 05

Education

Bachelor's degree or higher
46.7%
+14.7 ptssince 2000
from 32.0% in 2000
US average: 35.6%
High school or higher
98.6%
+3.9 ptssince 2000
from 94.7% in 2000
US average: 89.6%
Graduate degree
15.8%
+6.0 ptssince 2000
from 9.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.6 min
+71%since 2000
from 12.6 min in 2000
US average: 26.5
Drive alone to work
75.2%
−10.1 ptssince 2009
from 85.3% in 2009
US average: 68.9%
Carpooled to work
5.6%
−1.5 ptssince 2009
from 7.1% in 2009
US average: 8.5%
Public transit
0.5%
+0.3 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
15.9%
+11.3 ptssince 2009
from 4.6% in 2009
US average: 15.0%
Walked to work
2.3%
+0.1 ptssince 2009
from 2.2% in 2009
US average: 2.4%
Biked to work
0.3%
+0.1 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
5.0%
+1.4 ptssince 2009
from 3.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−1.5 ptssince 2011
from 6.3% in 2011
US average: 5.2%
Labor force participation
70.8%
−4.1 ptssince 2011
from 74.9% in 2011
US average: 63.5%
Women 20-64 in the labor force
82.4%
+3.9 ptssince 2020
from 78.5% in 2020
US average: 74.6%
Self-employed
9.6%
+0.4 ptssince 2009
from 9.2% in 2009
US average: 13.1%
Management & professional
47.3%
+10.0 ptssince 2009
from 37.3% in 2009
US average: 42.5%
Section 08

People & community

Male
50.4%
+1.3 ptssince 2009
from 49.1% in 2009
Female
49.6%
−1.3 ptssince 2009
from 50.9% in 2009
Foreign born
5.0%
+1.3 ptssince 2009
from 3.7% in 2009
US average: 14.1%
Veterans
4.5%
−4.9 ptssince 2009
from 9.4% in 2009
US average: 6.2%
With a disability
8.6%
−1.2 ptssince 2012
from 9.8% in 2012
US average: 13.3%
Uninsured
2.3%
−3.9 ptssince 2013
from 6.2% in 2013
US average: 8.4%
Broadband at home
90.0%
+1.4 ptssince 2017
from 88.6% in 2017
US average: 91.0%
Computer in household
90.1%
+0.2 ptssince 2020
from 89.9% in 2020
US average: 95.5%
Same house as last year
86.0%
+0.6 ptssince 2020
from 85.4% in 2020
US average: 87.7%
English only at home
92.3%
−1.6 ptssince 2016
from 93.9% in 2016
US average: 77.7%
Spanish at home
0.0%
−3.1 ptssince 2016
from 3.1% in 2016
US average: 13.6%
Marital status
Men 15+
Never married26.3%(1,084)
Married61.5%(2,535)
Widowed0.9%(38)
Divorced11.2%(463)
Women 15+
Never married22.5%(893)
Married53.5%(2,126)
Widowed11.1%(441)
Divorced12.9%(513)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
2.3%
−3.9 ptssince 2013
from 6.2% in 2013
US average: 8.4%
Employer-based
72.9%
+4.7 ptssince 2020
from 68.2% in 2020
US average: 54.8%
Direct-purchase
14.8%
+2.3 ptssince 2020
from 12.5% in 2020
US average: 13.8%
Medicare
19.3%
Unchangedsince 2020
from 19.3% in 2020
US average: 18.4%
Medicaid
9.2%
−0.3 ptssince 2020
from 9.5% in 2020
US average: 20.9%
VA health care
0.5%
−2.1 ptssince 2020
from 2.6% in 2020
US average: 2.2%
Any private
83.9%
+3.1 ptssince 2020
from 80.8% in 2020
US average: 67.1%
Any public
28.0%
+0.7 ptssince 2020
from 27.3% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)6.1%(21)
US avg: 26.4%
Gulf War (1990s)11.2%(39)
US avg: 24.3%
Vietnam era8.6%(30)
US avg: 33.1%
Korean War38.9%(135)
US avg: 4.5%
World War II2.3%(8)
US avg: 1%

Share of the 347 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time

Hartland, decade by decade

Hartland population, inflation-adjusted income and home value, education, and diversity by year
YearPopulationMedian household incomeMedian home valueBachelor's degree+Diversity score
19906,906$90,466$209,76624.6%2.0
20007,905$106,310$296,74832.0%7.8
20109,110$96,527$352,59435.6%16.8
20209,501$100,049$358,27944.0%26.0
20249,972$87,754$393,10046.7%34.8

Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.

Drill deeper

Places similar to Hartland

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Pop 11,314
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Pop 10,292
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Pop 10,756
Marathon
Pop 10,060
Places similar to Hartland
Head to head

Compare Hartland to nearby cities

HARTLAND VS
Pewaukee
Income$62,139−29%
Home value$281,800−28%
Population8,216−24%
SEE FULL COMPARISON →
HARTLAND VS
Pewaukee
Income$108,350+23%
Home value$447,100+14%
Population16,375+52%
SEE FULL COMPARISON →
HARTLAND VS
Sussex
Income$119,041+36%
Home value$430,600+10%
Population12,779+19%
SEE FULL COMPARISON →
HARTLAND VS
Waukesha
Income$83,837−4%
Home value$315,500−20%
Population70,872+560%
SEE FULL COMPARISON →
Frequently asked

How many people live in Hartland, Wisconsin?

Hartland, Wisconsin has about 9,972 residents according to the 2024 American Community Survey.

What is the median household income in Hartland, Wisconsin?

The typical household in Hartland, Wisconsin earns about $87,754 a year. Half of households make more than that, and half make less.

Is Hartland, Wisconsin expensive?

In Hartland, Wisconsin, the median home is worth about $393,100, and the typical rent is about $1,230 a month.

How educated are people in Hartland, Wisconsin?

About 46.7% of adults age 25 and over in Hartland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Hartland, Wisconsin?

About 5.2% of people in Hartland, Wisconsin live below the federal poverty line.

Has Hartland, Wisconsin grown since 1990?

Yes, Hartland, Wisconsin has grown since 1990. The population has added about 3,066 residents, a change of about 44 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →