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CITY · 2010 ACS

Hartland

Wisconsin · 9,110 residents · 5.46 sq mi
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The short version

Hartland is wealthier than most US places, with a median household income of $67,099. Population has grown 15% since 2000. Median home value has risen by half since 2000, reaching $245,100. Poverty is rare here, at 6.5% of residents. Households here earn about 30% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 37.5
US median: 37.2
More educated
36% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
9,110
+15%since 2000
from 7,905 in 2000
1990 – 2025
Population density
1,668 / sq mi
+15%since 2000
from 1,448 / sq mi in 2000
US average: 261
Median age
37.5
+10%since 2000
from 34.1 in 2000
US average: 37.2
Population, 1990 – 2024
7K8K8K9K10K1990201020202024Hartland
202410K
1990201020202024
Section 02

Income & economy

Median household income
$67,099
−9%inflation adjusted, since 2000
from $58,359 in 2000
US average: $52,703
1990 – 2024
Per capita income
$33,474
+26%since 2000
from $26,537 in 2000
US average: $27,286
Households earning $100K+
45.5%
+1.0 ptssince 2009
from 44.5% in 2009
US average: 33.3%
Poverty rate
6.5%
+3.9 ptssince 2000
from 2.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.422
US average: 0.461
Workforce by industry, 2010
Retail trade21.4%
US avg: 10.9%
Information11.6%
US avg: 11.5%
Other services6.6%
US avg: 7%
Public administration6.3%
US avg: 4.9%
Finance & insurance5.5%
US avg: 5.1%
Transportation & warehousing5.1%
US avg: 3.1%
Wholesale trade4.7%
US avg: 7.2%
Professional, scientific, technical3.4%
US avg: 4.2%
Education & health services2.2%
US avg: 0.9%
Arts, entertainment, food2.2%
US avg: 2.4%
Agriculture, forestry, fishing1.5%
US avg: 1.9%
Construction0.9%
US avg: 1.4%
Manufacturing0.6%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$245,100
+19%inflation adjusted, since 2000
from $162,900 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$773
−12%inflation adjusted, since 2000
from $692 in 2000
US average: $853
Owner-occupied
50.3%
−7.9 ptssince 2000
from 58.2% in 2000
38.0% rent
Vacancy rate
2.1%
+1.1 ptssince 2009
from 0.9% in 2009
US average: 12.1%
Owner cost-burdened
27.5%
+2.2 ptssince 2009
from 25.3% in 2009
US average: 30.9%
Renter cost-burdened
34.0%
+6.2 ptssince 2009
from 27.8% in 2009
US average: 46.8%
Afford Score
3.7
+31%since 2000
from 2.8 in 2000
1990 – 2024
RELATED:See current rent listings in Hartland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.8%(7,654)
Black0.2%(19)
Hispanic / Latino1.5%(119)
Asian0.5%(38)
Other0%
Diversity Score5.5%(437)
2010
White, non-Hispanic93%(8,471)
Black0.8%(75)
Hispanic / Latino2.9%(262)
Asian1.7%(156)
Other1%(88)
Diversity Score15.4%(1,400)
Diversity Score
15
+178%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
35.6%
+3.6 ptssince 2000
from 32.0% in 2000
US average: 27.9%
High school or higher
95.5%
+0.8 ptssince 2000
from 94.7% in 2000
US average: 84.9%
Graduate degree
11.6%
+1.8 ptssince 2000
from 9.8% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
22.2 min
+76%since 2000
from 12.6 min in 2000
US average: 25.2
Drive alone to work
86.0%
+0.7 ptssince 2009
from 85.3% in 2009
US average: 76.2%
Carpooled to work
6.6%
−0.6 ptssince 2009
from 7.1% in 2009
US average: 10.4%
Public transit
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
4.8%
+0.3 ptssince 2009
from 4.6% in 2009
US average: 4.1%
Walked to work
1.8%
−0.3 ptssince 2009
from 2.2% in 2009
US average: 2.8%
Biked to work
0.2%
Unchangedsince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
3.8%
+0.2 ptssince 2009
from 3.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
7.7%
−1.5 ptssince 2009
from 9.2% in 2009
US average: 12.9%
Management & professional
38.4%
−26.2 ptssince 2009
from 64.7% in 2009
US average: 35.2%
Section 08

People & community

Male
48.9%
−0.1 ptssince 2009
from 49.1% in 2009
Female
51.1%
+0.1 ptssince 2009
from 50.9% in 2009
Foreign born
4.3%
+0.6 ptssince 2009
from 3.7% in 2009
US average: 12.8%
Veterans
9.2%
−41.0 ptssince 2009
from 50.3% in 2009
US average: 9.9%
Drill deeper

Places similar to Hartland

Cocoa Beach
Pop 11,314
Bardmoor
Pop 10,292
Lighthouse Point
Pop 10,756
Marathon
Pop 10,060
Places similar to Hartland
Head to head

Compare Hartland to nearby cities

HARTLAND VS
Pewaukee
Income$62,139−7%
Home value$281,800+15%
Population8,216−24%
SEE FULL COMPARISON →
HARTLAND VS
Pewaukee
Income$108,350+61%
Home value$447,100+82%
Population16,375+52%
SEE FULL COMPARISON →
HARTLAND VS
Sussex
Income$119,041+77%
Home value$430,600+76%
Population12,779+19%
SEE FULL COMPARISON →
HARTLAND VS
Waukesha
Income$83,837+25%
Home value$315,500+29%
Population70,872+560%
SEE FULL COMPARISON →
Frequently asked

How many people live in Hartland, Wisconsin?

Hartland, Wisconsin has about 9,110 residents according to the 2010 American Community Survey.

What is the median household income in Hartland, Wisconsin?

The typical household in Hartland, Wisconsin earns about $67,099 a year. Half of households make more than that, and half make less.

Is Hartland, Wisconsin expensive?

In Hartland, Wisconsin, the median home is worth about $245,100, and the typical rent is about $773 a month.

How educated are people in Hartland, Wisconsin?

About 35.6% of adults age 25 and over in Hartland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Hartland, Wisconsin?

About 6.5% of people in Hartland, Wisconsin live below the federal poverty line.

Has Hartland, Wisconsin grown since 1990?

Yes, Hartland, Wisconsin has grown since 1990. The population has added about 2,204 residents, a change of about 32 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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