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CITY · 2020 ACS

Hartland

Wisconsin · 9,501 residents · 5.46 sq mi
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The short version

Hartland is wealthier than most US places, with a median household income of $82,546. Population has grown 20% since 2000. Median home value has more than doubled since 2000, reaching $295,600. Poverty is rare here, at 5.6% of residents. Households here earn about 30% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 40.1
US median: 38.8
More educated
44% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
9,501
+20%since 2000
from 7,905 in 2000
1990 – 2025
Population density
1,740 / sq mi
+20%since 2000
from 1,448 / sq mi in 2000
US average: 280
Median age
40.1
+18%since 2000
from 34.1 in 2000
US average: 38.8
Population, 1990 – 2024
7K8K8K9K10K1990201020202024Hartland
202410K
1990201020202024
Section 02

Income & economy

Median household income
$82,546
−6%inflation adjusted, since 2000
from $58,359 in 2000
US average: $66,278
1990 – 2024
Per capita income
$48,427
+82%since 2000
from $26,537 in 2000
US average: $35,364
Households earning $100K+
53.9%
+9.4 ptssince 2009
from 44.5% in 2009
US average: 43.9%
Poverty rate
5.6%
+3.0 ptssince 2000
from 2.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade17%
US avg: 10%
Information14.3%
US avg: 11.1%
Other services10.2%
US avg: 6.6%
Public administration8.3%
US avg: 4.7%
Wholesale trade5.2%
US avg: 6.7%
Transportation & warehousing3.6%
US avg: 2.5%
Finance & insurance3.3%
US avg: 5.5%
Professional, scientific, technical2.2%
US avg: 4.7%
Education & health services1.1%
US avg: 0.8%
Arts, entertainment, food0.9%
US avg: 2%
Agriculture, forestry, fishing0.4%
US avg: 1.7%
Manufacturing0.4%
US avg: 0.5%
Construction0%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$295,600
+21%inflation adjusted, since 2000
from $162,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,025
−1%inflation adjusted, since 2000
from $692 in 2000
US average: $1,124
Owner-occupied
61.8%
+3.7 ptssince 2000
from 58.2% in 2000
38.2% rent
Afford Score
3.6
+28%since 2000
from 2.8 in 2000
1990 – 2024
RELATED:See current rent listings in Hartland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.8%(7,654)
Black0.2%(19)
Hispanic / Latino1.5%(119)
Asian0.5%(38)
Other0%
Diversity Score5.5%(437)
2020
White, non-Hispanic88.8%(8,439)
Black0.5%(50)
Hispanic / Latino4.1%(390)
Asian2.7%(259)
Other1.9%(178)
Diversity Score22.1%(2,097)
Diversity Score
22
+300%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
44.0%
+12.0 ptssince 2000
from 32.0% in 2000
US average: 32.9%
High school or higher
96.3%
+1.6 ptssince 2000
from 94.7% in 2000
US average: 88.5%
Graduate degree
12.8%
+3.0 ptssince 2000
from 9.8% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.6 min
+71%since 2000
from 12.6 min in 2000
US average: 26.9
Drive alone to work
83.4%
−2.0 ptssince 2009
from 85.3% in 2009
US average: 75.1%
No vehicle available
3.9%
+0.3 ptssince 2009
from 3.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.3%
−2.0 ptssince 2011
from 6.3% in 2011
US average: 5.4%
Labor force participation
66.5%
−8.5 ptssince 2011
from 74.9% in 2011
US average: 63.4%
Management & professional
45.8%
−18.9 ptssince 2009
from 64.7% in 2009
US average: 39.3%
Section 08

People & community

Male
48.0%
−1.0 ptssince 2009
from 49.1% in 2009
Female
52.0%
+1.0 ptssince 2009
from 50.9% in 2009
Foreign born
3.2%
−0.5 ptssince 2009
from 3.7% in 2009
US average: 13.5%
Uninsured
4.3%
−89.5 ptssince 2013
from 93.8% in 2013
US average: 8.8%
Drill deeper

Places similar to Hartland

Cocoa Beach
Pop 11,314
Bardmoor
Pop 10,292
Lighthouse Point
Pop 10,756
Marathon
Pop 10,060
Places similar to Hartland
Head to head

Compare Hartland to nearby cities

HARTLAND VS
Pewaukee
Income$62,139−25%
Home value$281,800−5%
Population8,216−24%
SEE FULL COMPARISON →
HARTLAND VS
Pewaukee
Income$108,350+31%
Home value$447,100+51%
Population16,375+52%
SEE FULL COMPARISON →
HARTLAND VS
Sussex
Income$119,041+44%
Home value$430,600+46%
Population12,779+19%
SEE FULL COMPARISON →
HARTLAND VS
Waukesha
Income$83,837+2%
Home value$315,500+7%
Population70,872+560%
SEE FULL COMPARISON →
Frequently asked

How many people live in Hartland, Wisconsin?

Hartland, Wisconsin has about 9,501 residents according to the 2020 American Community Survey.

What is the median household income in Hartland, Wisconsin?

The typical household in Hartland, Wisconsin earns about $82,546 a year. Half of households make more than that, and half make less.

Is Hartland, Wisconsin expensive?

In Hartland, Wisconsin, the median home is worth about $295,600, and the typical rent is about $1,025 a month.

How educated are people in Hartland, Wisconsin?

About 44.0% of adults age 25 and over in Hartland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Hartland, Wisconsin?

About 5.6% of people in Hartland, Wisconsin live below the federal poverty line.

Has Hartland, Wisconsin grown since 1990?

Yes, Hartland, Wisconsin has grown since 1990. The population has added about 2,595 residents, a change of about 38 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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