United States › Wisconsin › New London CITY
New London Wisconsin · 7,726 residents (2025 est.) · 5.58 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
New London is home to 7,726 people in Wisconsin. 17% of adults hold a bachelor's degree, below the 36% national rate. Owners hold 52% of the housing stock. 2% of locals were born outside the United States. Home values have more than doubled since 2000, reaching $174,800. The poverty rate is 21.0%, above the 12.5% national rate.
At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.5
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 7,085 in 2000
7,726 in 2025 (Census Bureau estimate)
1,386 / sq mi
+8%since 2009
from 1,278 / sq mi in 2009
US average: 281
from 35.3 in 2000
US average: 38.9
Population, 1990 – 2024
7K 7K 7K 8K 8K 1990 2000 2010 2020 2024 New London Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $60,612
−11%inflation adjusted, since 2000
from $37,491 in 2000
US average: $82,259
from $18,153 in 2000
US average: $44,673
Households earning $100K+
from 20.5% in 2009
US average: 53.3%
from 5.9% in 2000
US average: 12.5%
from 0.401 in 2010
US average: 0.476
Workforce by industry, 2024
Professional, scientific, technical 6.2%
Public administration 3.2%
Transportation & warehousing 1.2%
Education & health services 0.5%
Agriculture, forestry, fishing 0%
Arts, entertainment, food 0%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
$174,800
+18%inflation adjusted, since 2000
from $81,400 in 2000
US average: $376,019
$837
+2%inflation adjusted, since 2000
from $449 in 2000
US average: $1,442
from 62.6% in 2000
48.0% rent
from 6.6% in 2009
US average: 10.0%
from 2.29 people in 2009
US average: 2.54
from 22.2% in 2009
US average: 22.9%
from 45.5% in 2009
US average: 47.4%
from 2.4 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 95.6%(6,776)
Hispanic / Latino 2.5%(174)
2024
White, non-Hispanic 88.8%(6,857)
Hispanic / Latino 7.1%(547)
from 11 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 10 more ancestry groups with data from 14.4% in 2000
US average: 35.6%
High school or higher
from 81.5% in 2000
US average: 89.6%
from 4.4% in 2000
US average: 14.0%
Section 06
Commute & transportation from 13.5 min in 2000
US average: 26.5
from 78.4% in 2009
US average: 68.9%
from 12.4% in 2009
US average: 8.5%
from 1.2% in 2009
US average: 3.2%
from 1.6% in 2009
US average: 15.0%
from 1.4% in 2009
US average: 2.4%
from 1.6% in 2009
US average: 0.4%
from 7.3% in 2009
US average: 8.3%
Section 07
Work & employment from 8.0% in 2011
US average: 5.2%
from 72.3% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 81.3% in 2020
US average: 74.6%
from 7.7% in 2009
US average: 13.1%
from 18.4% in 2009
US average: 42.5%
Section 08
People & community from 1.5% in 2009
US average: 14.1%
from 9.4% in 2009
US average: 6.2%
from 12.9% in 2012
US average: 13.3%
from 14.1% in 2013
US average: 8.4%
from 74.1% in 2017
US average: 91.0%
Computer in household
from 86.3% in 2020
US average: 95.5%
from 92.2% in 2020
US average: 87.7%
from 92.8% in 2016
US average: 77.7%
from 6.4% in 2016
US average: 13.6%
Marital status
Women 15+
Never married 30.8%(1,067)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 14.1% in 2013
US average: 8.4%
from 50.2% in 2020
US average: 54.8%
Direct-purchase
from 10.5% in 2020
US average: 13.8%
from 19.3% in 2020
US average: 18.4%
from 30.1% in 2020
US average: 20.9%
VA health care
from 2.5% in 2020
US average: 2.2%
Any private
from 59.3% in 2020
US average: 67.1%
Any public
from 44.6% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 0%(0)
Share of the 140 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
Places similar to New London Head to head
Compare New London to nearby cities NEW LONDON VS
Greenville
Income $117,977 +95%
Home value $357,400 +104%
Population 13,388 +73%
SEE FULL COMPARISON →
NEW LONDON VS
Fox Crossing
Income $79,187 +31%
Home value $248,100 +42%
Population 19,320 +150%
SEE FULL COMPARISON →
NEW LONDON VS
Appleton
Income $80,483 +33%
Home value $231,400 +32%
Population 75,452 +877%
SEE FULL COMPARISON →
NEW LONDON VS
Menasha
Income $64,698 +7%
Home value $191,800 +10%
Population 18,385 +138%
SEE FULL COMPARISON →
Frequently asked
How many people live in New London, Wisconsin? New London, Wisconsin has about 7,726 residents according to the 2024 American Community Survey.
What is the median household income in New London, Wisconsin? The typical household in New London, Wisconsin earns about $60,612 a year. Half of households make more than that, and half make less.
Is New London, Wisconsin expensive? In New London, Wisconsin, the median home is worth about $174,800, and the typical rent is about $837 a month.
How educated are people in New London, Wisconsin? About 17.3% of adults age 25 and over in New London, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in New London, Wisconsin? About 21.0% of people in New London, Wisconsin live below the federal poverty line.
Has New London, Wisconsin grown since 1990? Yes, New London, Wisconsin has grown since 1990. The population has added about 1,108 residents, a change of about 17 percent over that period.
Keep going
Explore from here 