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CITY · 2020 ACS

New London

Wisconsin · 7,348 residents · 5.576 sq mi
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The short version

New London has lower-than-average household income, with a median household income of $54,418. Population has held roughly steady since 2000. 15% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $142,400.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 39.7
US median: 38.8
Less educated
15% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
7,348
+4%since 2000
from 7,085 in 2000
1990 – 2025
Population density
1,318 / sq mi
+4%since 2000
from 1,271 / sq mi in 2000
US average: 280
Median age
39.7
+12%since 2000
from 35.3 in 2000
US average: 38.8
Population, 1990 – 2024
7K7K7K8K8K1990201020202024New London
20248K
1990201020202024
Section 02

Income & economy

Median household income
$54,418
−3%inflation adjusted, since 2000
from $37,491 in 2000
US average: $66,278
1990 – 2024
Per capita income
$26,901
+48%since 2000
from $18,153 in 2000
US average: $35,364
Households earning $100K+
31.8%
+11.3 ptssince 2009
from 20.5% in 2009
US average: 43.9%
Poverty rate
8.7%
+2.8 ptssince 2000
from 5.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade34.3%
US avg: 10%
Information12.5%
US avg: 11.1%
Finance & insurance6.8%
US avg: 5.5%
Other services6.2%
US avg: 6.6%
Professional, scientific, technical5.9%
US avg: 4.7%
Wholesale trade4.9%
US avg: 6.7%
Public administration4.6%
US avg: 4.7%
Transportation & warehousing4.5%
US avg: 2.5%
Agriculture, forestry, fishing1.7%
US avg: 1.7%
Construction1.7%
US avg: 1.2%
Education & health services0.9%
US avg: 0.8%
Arts, entertainment, food0.5%
US avg: 2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$142,400
+16%inflation adjusted, since 2000
from $81,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$807
+20%inflation adjusted, since 2000
from $449 in 2000
US average: $1,124
Owner-occupied
58.8%
−3.8 ptssince 2000
from 62.6% in 2000
41.2% rent
Afford Score
2.6
+21%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in New London on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.6%(6,776)
Black0.2%(14)
Hispanic / Latino2.5%(174)
Asian0.5%(36)
Other0%
Diversity Score7.8%(552)
2020
White, non-Hispanic86.4%(6,350)
Black1%(70)
Hispanic / Latino8.6%(634)
Asian0.9%(63)
Other1.1%(79)
Diversity Score26.7%(1,960)
Diversity Score
27
+242%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.4%
+1.0 ptssince 2000
from 14.4% in 2000
US average: 32.9%
High school or higher
91.9%
+10.3 ptssince 2000
from 81.5% in 2000
US average: 88.5%
Graduate degree
2.2%
−2.1 ptssince 2000
from 4.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
23.2 min
+72%since 2000
from 13.5 min in 2000
US average: 26.9
Drive alone to work
77.1%
−1.2 ptssince 2009
from 78.4% in 2009
US average: 75.1%
No vehicle available
5.3%
−2.1 ptssince 2009
from 7.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.5%
−5.5 ptssince 2011
from 8.0% in 2011
US average: 5.4%
Labor force participation
65.7%
−6.6 ptssince 2011
from 72.3% in 2011
US average: 63.4%
Management & professional
23.3%
−34.0 ptssince 2009
from 57.3% in 2009
US average: 39.3%
Section 08

People & community

Male
50.4%
+3.2 ptssince 2009
from 47.2% in 2009
Female
49.6%
−3.2 ptssince 2009
from 52.8% in 2009
Foreign born
2.1%
+0.6 ptssince 2009
from 1.5% in 2009
US average: 13.5%
Uninsured
7.0%
−78.9 ptssince 2013
from 85.9% in 2013
US average: 8.8%
Drill deeper

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Compare New London to nearby cities

NEW LONDON VS
Greenville
Income$117,977+117%
Home value$357,400+151%
Population13,388+73%
SEE FULL COMPARISON →
NEW LONDON VS
Fox Crossing
Income$79,187+46%
Home value$248,100+74%
Population19,320+150%
SEE FULL COMPARISON →
NEW LONDON VS
Appleton
Income$80,483+48%
Home value$231,400+63%
Population75,452+877%
SEE FULL COMPARISON →
NEW LONDON VS
Menasha
Income$64,698+19%
Home value$191,800+35%
Population18,385+138%
SEE FULL COMPARISON →
Frequently asked

How many people live in New London, Wisconsin?

New London, Wisconsin has about 7,348 residents according to the 2020 American Community Survey.

What is the median household income in New London, Wisconsin?

The typical household in New London, Wisconsin earns about $54,418 a year. Half of households make more than that, and half make less.

Is New London, Wisconsin expensive?

In New London, Wisconsin, the median home is worth about $142,400, and the typical rent is about $807 a month.

How educated are people in New London, Wisconsin?

About 15.4% of adults age 25 and over in New London, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in New London, Wisconsin?

About 8.7% of people in New London, Wisconsin live below the federal poverty line.

Has New London, Wisconsin grown since 1990?

Yes, New London, Wisconsin has grown since 1990. The population has added about 730 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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