Sturgeon Bay is a city of 9,806 people in Wisconsin. The median age is 45.8, about 7 years above the US median. Getting to work takes 13 minutes on average. About 25% of adults have finished a four-year degree. 3% of people here were born outside the United States. Households here earn about 23% less than in Wisconsin as a whole.
At a glance
Lower income
median household income $59,926, below the US median
US median: $82,259
Older
median age 45.8
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 52%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Sturgeon Bay
What changed most since 1990
Homes owned by their occupants67.6% → 60.4%(−7.2 pts)US over the same years: +0.9 pts
Median age35.0 → 45.8(+10.8 years)US over the same years: +6.0 years
Adults with a bachelor's degree16.9% → 25.0%(+8.1 pts)US over the same years: +15.3 pts
Its weight in Door County
Sturgeon Bay's population equals 32% of Door County's. Its number of adults with a bachelor's degree or higher equals 21% of the county's. Its number of households without a car equals 51% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)0%(0)
US avg: 26.4%
Gulf War (1990s)23.4%(126)
US avg: 24.3%
Vietnam era35.9%(193)
US avg: 33.1%
Korean War4.8%(26)
US avg: 4.5%
World War II0%(0)
US avg: 1%
Share of the 538 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Sturgeon Bay, decade by decade
Sturgeon Bay population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
9,176
$59,070
$142,324
16.9%
2.7
2000
9,437
$58,175
$155,569
17.1%
8.2
2010
9,144
$59,225
$199,098
22.5%
14.9
2020
9,646
$69,360
$186,775
26.8%
27.3
2024
9,806
$59,926
$236,300
25.0%
29.1
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
