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CITY

Sturgeon Bay

Wisconsin · 9,917 residents (2025 est.) · 9.893 sq mi
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The short version

Sturgeon Bay has notably lower household income than the US average, with a median household income of $59,926. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $236,300. With a median age of 45.8, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 45.8
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 52%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
9,806
+4%since 2000
from 9,437 in 2000
1990 – 2025
Population density
991 / sq mi
+4%since 2000
from 954 / sq mi in 2000
US average: 281
Median age
45.8
+14%since 2000
from 40.3 in 2000
US average: 38.9

PEP 2025 EST:9,917 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
9K9K9K10K10K1990201020202024Sturgeon Bay
202410K
1990201020202024
Section 02

Income & economy

Median household income
$59,926
+3%inflation adjusted, since 2000
from $31,935 in 2000
US average: $82,259
1990 – 2024
Per capita income
$43,176
+128%since 2000
from $18,899 in 2000
US average: $44,673
Households earning $100K+
38.9%
+19.0 ptssince 2009
from 19.9% in 2009
US average: 53.3%
Poverty rate
9.2%
+1.4 ptssince 2000
from 7.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.443
+1%since 2010
from 0.437 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.4%
US avg: 9.9%
Information9.7%
US avg: 10.8%
Wholesale trade8%
US avg: 6.9%
Finance & insurance3.9%
US avg: 5.9%
Other services3.5%
US avg: 6.7%
Professional, scientific, technical3.2%
US avg: 5.1%
Public administration2.9%
US avg: 4.8%
Arts, entertainment, food2.6%
US avg: 1.9%
Transportation & warehousing2.4%
US avg: 2.2%
Agriculture, forestry, fishing0.9%
US avg: 1.6%
Education & health services0.7%
US avg: 0.9%
Construction0.6%
US avg: 1.2%
Manufacturing0.4%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$236,300
+52%inflation adjusted, since 2000
from $85,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,097
+33%inflation adjusted, since 2000
from $452 in 2000
US average: $1,442
Owner-occupied
60.4%
−6.9 ptssince 2000
from 67.3% in 2000
39.6% rent
Vacancy rate
12.9%
+0.1 ptssince 2009
from 12.8% in 2009
US average: 10.0%
Owner cost-burdened
20.6%
−15.5 ptssince 2009
from 36.1% in 2009
US average: 22.9%
Renter cost-burdened
41.0%
+0.4 ptssince 2009
from 40.7% in 2009
US average: 47.4%
Afford Score
3.9
+47%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
46
RELATED:See current rent listings in Sturgeon Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(9,121)
Black0.3%(27)
Hispanic / Latino1.3%(121)
Asian0.4%(35)
Other0%
Diversity Score4.8%(457)
2024
White, non-Hispanic87.2%(8,550)
Black0%(1)
Hispanic / Latino6.1%(597)
Asian0.9%(85)
Other5.8%(573)
Diversity Score29.1%(2,851)
Diversity Score
29
+500%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.0%
+7.9 ptssince 2000
from 17.1% in 2000
US average: 35.6%
High school or higher
95.6%
+9.6 ptssince 2000
from 86.0% in 2000
US average: 89.6%
Graduate degree
6.7%
+1.7 ptssince 2000
from 5.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
13.3 min
+26%since 2000
from 10.5 min in 2000
US average: 26.5
Drive alone to work
76.5%
−2.1 ptssince 2009
from 78.6% in 2009
US average: 68.9%
Carpooled to work
6.2%
−6.1 ptssince 2009
from 12.2% in 2009
US average: 8.5%
Public transit
0.4%
+0.1 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
12.2%
+10.1 ptssince 2009
from 2.1% in 2009
US average: 15.0%
Walked to work
3.4%
−0.5 ptssince 2009
from 3.9% in 2009
US average: 2.4%
Biked to work
1.4%
−0.4 ptssince 2009
from 1.7% in 2009
US average: 0.4%
No vehicle available
4.0%
−3.3 ptssince 2009
from 7.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.2%
−4.2 ptssince 2011
from 7.4% in 2011
US average: 5.2%
Labor force participation
63.6%
−5.2 ptssince 2011
from 68.8% in 2011
US average: 63.5%
Self-employed
16.0%
+0.4 ptssince 2009
from 15.7% in 2009
US average: 13.1%
Management & professional
39.8%
−18.9 ptssince 2009
from 58.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.8%
−1.2 ptssince 2009
from 51.0% in 2009
Female
50.2%
+1.2 ptssince 2009
from 49.0% in 2009
Foreign born
2.8%
+1.5 ptssince 2009
from 1.3% in 2009
US average: 14.1%
Veterans
6.6%
−41.3 ptssince 2009
from 47.9% in 2009
US average: 6.2%
With a disability
12.0%
−0.7 ptssince 2012
from 12.7% in 2012
US average: 13.3%
Uninsured
2.9%
−87.1 ptssince 2013
from 90.0% in 2013
US average: 8.4%
Broadband at home
87.6%
+13.5 ptssince 2017
from 74.1% in 2017
US average: 91.0%
English only at home
95.8%
+1.9 ptssince 2016
from 93.9% in 2016
US average: 77.7%
Spanish at home
3.5%
+0.4 ptssince 2016
from 3.1% in 2016
US average: 13.6%
Drill deeper

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STURGEON BAY VS
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STURGEON BAY VS
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STURGEON BAY VS
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Frequently asked

How many people live in Sturgeon Bay, Wisconsin?

Sturgeon Bay, Wisconsin has about 9,806 residents according to the 2024 American Community Survey.

What is the median household income in Sturgeon Bay, Wisconsin?

The typical household in Sturgeon Bay, Wisconsin earns about $59,926 a year. Half of households make more than that, and half make less.

Is Sturgeon Bay, Wisconsin expensive?

In Sturgeon Bay, Wisconsin, the median home is worth about $236,300, and the typical rent is about $1,097 a month.

How educated are people in Sturgeon Bay, Wisconsin?

About 25.0% of adults age 25 and over in Sturgeon Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Sturgeon Bay, Wisconsin?

About 9.2% of people in Sturgeon Bay, Wisconsin live below the federal poverty line.

Has Sturgeon Bay, Wisconsin grown since 1990?

Yes, Sturgeon Bay, Wisconsin has grown since 1990. The population has added about 630 residents, a change of about 7 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Sturgeon Bay, Wisconsin: demographics, income & housing data · CensusEasy