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CITY · 1990 CENSUS

Sturgeon Bay

Wisconsin · 9,176 residents · 9.89 sq mi
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The short version

Sturgeon Bay is home to 9,176 people in Wisconsin. Getting to work takes 12 minutes on average. The typical home is worth $59,300. Households here earn about 16% less than in Wisconsin as a whole. The median household earns $24,612, about 18% below the national median. About 17% of adults have finished a four-year degree.

At a glance
Lower income
below the US median
US median: $30,130
Older
median age 35.0
US median: 33.0
Less educated
17% hold a bachelor's degree
US average: 20%
More affordable
home values down 9%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

9,176
−3%vs 2000
vs 9,437 in 2000
1990 – 2025
35.0
−13%vs 2000
vs 40.3 in 2000
US average: 33.0
Land area
9.89 sq mi
Population, 19902024
9K9K9K10K10K19902000201020202024Sturgeon Bay
202410K
1990201020202024
Age distribution, 1990
Under 57.5%(685)
US avg: 7.3%
5 to 96.7%(616)
US avg: 7.3%
10 to 148.1%(747)
US avg: 6.9%
15 to 195.8%(530)
US avg: 7.1%
20 to 245.1%(467)
US avg: 7.5%
25 to 3416.9%(1,548)
US avg: 17.5%
35 to 4415.1%(1,383)
US avg: 15.1%
45 to 548.3%(766)
US avg: 10.2%
55 to 648%(737)
US avg: 8.5%
65 to 748.9%(821)
US avg: 7.3%
75 to 846.6%(606)
US avg: 4%
85 and over2.9%(270)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$24,612
+2%inflation adjusted, since 2000
vs $31,935 in 2000
US average: $30,130
1990 – 2024
$12,299
−35%vs 2000
vs $18,899 in 2000
US average: $14,340
10.4%
+2.7 ptsvs 2000
vs 7.7% in 2000
US average: 13.2%
Section 03

Housing

$59,300
−9%inflation adjusted, since 2000
vs $85,400 in 2000
US average: $93,722
1990 – 2024
$338
−1%inflation adjusted, since 2000
vs $452 in 2000
US average: $450
67.6%
+0.4 ptsvs 2000
vs 67.3% in 2000
32.4% rent
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(9,121)
Black0.3%(27)
Hispanic / Latino1.3%(121)
Asian0.4%(35)
Other0%
1990
White, non-Hispanic99.3%(9,111)
Black0%(0)
Hispanic / Latino0.4%(33)
Asian0.3%(24)
Other0.4%(41)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican3.5%(339)
Peruvian0.5%(53)
Chilean0.2%(16)
Asian origin
Chinese0.6%(59)
Thai0.2%(20)
Ancestry
German43.5%(4,265)
English11.8%(1,155)
Irish11.7%(1,146)
Polish8.1%(792)
Belgian7.5%(734)
Norwegian7.1%(696)
French3.1%(306)
Swedish2.4%(240)
American2.3%(225)
Italian2.1%(203)
Danish1.7%(162)
Czech1.6%(159)
+ 15 more ancestry groups with data
Finnish1.5%(146)
Dutch1.5%(144)
Scottish1.2%(122)
Welsh0.8%(83)
Russian0.8%(78)
Swiss0.7%(69)
Scotch-Irish0.5%(47)
Iranian0.4%(40)
Ukrainian0.2%(24)
Hungarian0.2%(17)
Greek0.1%(9)
Serbian0.1%(9)
Austrian0.1%(8)
Section 05

Education

16.9%
−0.2 ptsvs 2000
vs 17.1% in 2000
US average: 20.3%
High school or higher
78.7%
−7.3 ptsvs 2000
vs 86.0% in 2000
US average: 75.2%
4.6%
−0.3 ptsvs 2000
vs 5.0% in 2000
US average: 7.1%
Section 06

Commute & transportation

11.7 min
+11%vs 2000
vs 10.5 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married29.2%(1,198)
Married51.2%(2,100)
Widowed4%(166)
Divorced15.5%(635)
Women 15+
Never married21%(911)
Married48.7%(2,109)
Widowed8.7%(375)
Divorced21.7%(940)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

2.9%
−7.1 ptssince 2013
from 10.0% in 2013
US average: 8.4%
54.7%
−3.6 ptssince 2020
from 58.3% in 2020
US average: 54.8%
Direct-purchase
22.3%
+4.3 ptssince 2020
from 18.0% in 2020
US average: 13.8%
26.9%
+1.7 ptssince 2020
from 25.2% in 2020
US average: 18.4%
14.0%
−3.0 ptssince 2020
from 17.0% in 2020
US average: 20.9%
VA health care
2.3%
−1.7 ptssince 2020
from 4.0% in 2020
US average: 2.2%
Any private
75.7%
+1.4 ptssince 2020
from 74.3% in 2020
US average: 67.1%
Any public
37.6%
−0.9 ptssince 2020
from 38.5% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)0%(0)
US avg: 26.4%
Gulf War (1990s)23.4%(126)
US avg: 24.3%
Vietnam era35.9%(193)
US avg: 33.1%
Korean War4.8%(26)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 538 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Sturgeon Bay, Wisconsin?

Sturgeon Bay, Wisconsin has about 9,176 residents according to the 1990 Census.

What is the median household income in Sturgeon Bay, Wisconsin?

The typical household in Sturgeon Bay, Wisconsin earns about $24,612 a year. Half of households make more than that, and half make less.

Is Sturgeon Bay, Wisconsin expensive?

In Sturgeon Bay, Wisconsin, the median home is worth about $59,300, and the typical rent is about $338 a month.

How educated are people in Sturgeon Bay, Wisconsin?

About 16.9% of adults age 25 and over in Sturgeon Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Sturgeon Bay, Wisconsin?

About 10.4% of people in Sturgeon Bay, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →