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CITY · 2010 ACS

Sturgeon Bay

Wisconsin · 9,144 residents · 9.893 sq mi
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The short version

Sturgeon Bay has lower-than-average household income, with a median household income of $41,169. Population has declined 3% since 2000. Median home value has risen by half since 2000, reaching $138,400. With a median age of 45.2, the population is older than the US median of 37.2.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 45.2
US median: 37.2
Less educated
22% hold a bachelor's degree
US average: 28%
Less affordable
home values up 28%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
9,144
−3%since 2000
from 9,437 in 2000
1990 – 2025
Population density
924 / sq mi
−3%since 2000
from 954 / sq mi in 2000
US average: 261
Median age
45.2
+12%since 2000
from 40.3 in 2000
US average: 37.2
Population, 1990 – 2024
9K9K9K10K10K1990201020202024Sturgeon Bay
202410K
1990201020202024
Section 02

Income & economy

Median household income
$41,169
+2%inflation adjusted, since 2000
from $31,935 in 2000
US average: $52,703
1990 – 2024
Per capita income
$27,188
+44%since 2000
from $18,899 in 2000
US average: $27,286
Households earning $100K+
23.4%
+3.5 ptssince 2009
from 19.9% in 2009
US average: 33.3%
Poverty rate
11.5%
+3.7 ptssince 2000
from 7.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.437
US average: 0.461
Workforce by industry, 2010
Retail trade16.4%
US avg: 10.9%
Information13%
US avg: 11.5%
Wholesale trade6.7%
US avg: 7.2%
Other services6.5%
US avg: 7%
Finance & insurance3.8%
US avg: 5.1%
Professional, scientific, technical3.4%
US avg: 4.2%
Public administration2.9%
US avg: 4.9%
Transportation & warehousing2.7%
US avg: 3.1%
Arts, entertainment, food0.8%
US avg: 2.4%
Education & health services0.5%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.9%
Construction0%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$138,400
+28%inflation adjusted, since 2000
from $85,400 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$717
+25%inflation adjusted, since 2000
from $452 in 2000
US average: $853
Owner-occupied
39.2%
−28.1 ptssince 2000
from 67.3% in 2000
38.1% rent
Vacancy rate
9.7%
−3.1 ptssince 2009
from 12.8% in 2009
US average: 12.1%
Owner cost-burdened
38.3%
+2.1 ptssince 2009
from 36.1% in 2009
US average: 30.9%
Renter cost-burdened
45.8%
+5.2 ptssince 2009
from 40.7% in 2009
US average: 46.8%
Afford Score
3.4
+26%since 2000
from 2.7 in 2000
1990 – 2024
RELATED:See current rent listings in Sturgeon Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(9,121)
Black0.3%(27)
Hispanic / Latino1.3%(121)
Asian0.4%(35)
Other0%
Diversity Score4.8%(457)
2010
White, non-Hispanic93.8%(8,578)
Black1%(88)
Hispanic / Latino2.7%(251)
Asian0.6%(54)
Other1.7%(154)
Diversity Score14.4%(1,316)
Diversity Score
14
+197%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
22.5%
+5.3 ptssince 2000
from 17.1% in 2000
US average: 27.9%
High school or higher
91.1%
+5.1 ptssince 2000
from 86.0% in 2000
US average: 84.9%
Graduate degree
6.8%
+1.8 ptssince 2000
from 5.0% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
18.1 min
+71%since 2000
from 10.5 min in 2000
US average: 25.2
Drive alone to work
78.2%
−0.4 ptssince 2009
from 78.6% in 2009
US average: 76.2%
Carpooled to work
10.6%
−1.7 ptssince 2009
from 12.2% in 2009
US average: 10.4%
Public transit
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 4.7%
Worked from home
2.7%
+0.6 ptssince 2009
from 2.1% in 2009
US average: 4.1%
Walked to work
3.1%
−0.8 ptssince 2009
from 3.9% in 2009
US average: 2.8%
Biked to work
2.2%
+0.4 ptssince 2009
from 1.7% in 2009
US average: 0.5%
No vehicle available
7.6%
+0.3 ptssince 2009
from 7.3% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
17.2%
+1.6 ptssince 2009
from 15.7% in 2009
US average: 12.9%
Management & professional
25.2%
−33.5 ptssince 2009
from 58.7% in 2009
US average: 35.2%
Section 08

People & community

Male
50.9%
−0.1 ptssince 2009
from 51.0% in 2009
Female
49.1%
+0.1 ptssince 2009
from 49.0% in 2009
Foreign born
2.5%
+1.2 ptssince 2009
from 1.3% in 2009
US average: 12.8%
Veterans
9.5%
−38.5 ptssince 2009
from 47.9% in 2009
US average: 9.9%
Drill deeper

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Compare Sturgeon Bay to nearby cities

STURGEON BAY VS
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Income$58,638+42%
Home value$120,200−13%
Population11,168+13%
SEE FULL COMPARISON →
STURGEON BAY VS
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Income$49,432+20%
Home value$104,400−25%
Population8,175−18%
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STURGEON BAY VS
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Income$118,337+187%
Home value$366,900+165%
Population13,153+33%
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STURGEON BAY VS
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Income$66,206+61%
Home value$207,200+50%
Population106,675+976%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sturgeon Bay, Wisconsin?

Sturgeon Bay, Wisconsin has about 9,144 residents according to the 2010 American Community Survey.

What is the median household income in Sturgeon Bay, Wisconsin?

The typical household in Sturgeon Bay, Wisconsin earns about $41,169 a year. Half of households make more than that, and half make less.

Is Sturgeon Bay, Wisconsin expensive?

In Sturgeon Bay, Wisconsin, the median home is worth about $138,400, and the typical rent is about $717 a month.

How educated are people in Sturgeon Bay, Wisconsin?

About 22.5% of adults age 25 and over in Sturgeon Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Sturgeon Bay, Wisconsin?

About 11.5% of people in Sturgeon Bay, Wisconsin live below the federal poverty line.

Has Sturgeon Bay, Wisconsin grown since 1990?

Yes, Sturgeon Bay, Wisconsin has shrunk since 1990. The population has lost about 32 residents, a change of about -0 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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