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CITY · 2000 CENSUS

Sturgeon Bay

Wisconsin · 9,437 residents · 9.893 sq mi
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The short version

Sturgeon Bay has notably lower household income than the US average, with a median household income of $31,935. Population has held roughly steady since 1990. Median home value is $85,400. With a median age of 40.3, the population is older than the US median of 35.2. Households here earn about 27% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $42,589
Older
median age 40.3
US median: 35.2
Less educated
17% hold a bachelor's degree
US average: 24%
Stable housing
home values roughly flat, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
9,437
+3%since 1990
from 9,176 in 1990
1990 – 2025
Population density
954 / sq mi
+3%since 1990
from 928 / sq mi in 1990
US average: 242
Median age
40.3
+15%since 1990
from 35.0 in 1990
US average: 35.2
Population, 1990 – 2024
9K9K9K10K10K1990201020202024Sturgeon Bay
202410K
1990201020202024
Section 02

Income & economy

Median household income
$31,935
−2%inflation adjusted, since 1990
from $24,612 in 1990
US average: $42,589
1990 – 2024
Per capita income
$18,899
+54%since 1990
from $12,299 in 1990
US average: $21,522
Poverty rate
7.7%
−2.7 ptssince 1990
from 10.4% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$85,400
+9%inflation adjusted, since 1990
from $59,300 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$452
+1%inflation adjusted, since 1990
from $338 in 1990
US average: $602
Owner-occupied
67.3%
−0.4 ptssince 1990
from 67.6% in 1990
32.7% rent
Afford Score
2.7
+11%since 1990
from 2.4 in 1990
1990 – 2024
RELATED:See current rent listings in Sturgeon Bay on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic99.3%(9,111)
Black0%(0)
Hispanic / Latino0.4%(33)
Asian0.3%(24)
Diversity Score2.6%(242)
2000
White, non-Hispanic96.7%(9,121)
Black0.3%(27)
Hispanic / Latino1.3%(121)
Asian0.4%(35)
Diversity Score4.8%(457)
Diversity Score
5
+83%since 1990
from 3 in 1990
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.1%
+0.2 ptssince 1990
from 16.9% in 1990
US average: 24.4%
High school or higher
86.0%
+7.3 ptssince 1990
from 78.7% in 1990
US average: 80.3%
Graduate degree
5.0%
+0.3 ptssince 1990
from 4.6% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
10.5 min
−10%since 1990
from 11.7 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Drill deeper

Places similar to Sturgeon Bay

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Pop 10,145
Fern Park
Pop 7,981
Cape Canaveral
Pop 9,962
Fairview Shores
Pop 11,844
Places similar to Sturgeon Bay
Head to head

Compare Sturgeon Bay to nearby cities

STURGEON BAY VS
Marinette
Income$58,638+84%
Home value$120,200+41%
Population11,168+13%
SEE FULL COMPARISON →
STURGEON BAY VS
Menominee
Income$49,432+55%
Home value$104,400+22%
Population8,175−18%
SEE FULL COMPARISON →
STURGEON BAY VS
Suamico
Income$118,337+271%
Home value$366,900+330%
Population13,153+33%
SEE FULL COMPARISON →
STURGEON BAY VS
Green Bay
Income$66,206+107%
Home value$207,200+143%
Population106,675+976%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sturgeon Bay, Wisconsin?

Sturgeon Bay, Wisconsin has about 9,437 residents according to the 2000 Census.

What is the median household income in Sturgeon Bay, Wisconsin?

The typical household in Sturgeon Bay, Wisconsin earns about $31,935 a year. Half of households make more than that, and half make less.

Is Sturgeon Bay, Wisconsin expensive?

In Sturgeon Bay, Wisconsin, the median home is worth about $85,400, and the typical rent is about $452 a month.

How educated are people in Sturgeon Bay, Wisconsin?

About 17.1% of adults age 25 and over in Sturgeon Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Sturgeon Bay, Wisconsin?

About 7.7% of people in Sturgeon Bay, Wisconsin live below the federal poverty line.

Has Sturgeon Bay, Wisconsin grown since 1990?

Yes, Sturgeon Bay, Wisconsin has grown since 1990. The population has added about 261 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →