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CITY · 2020 ACS

Sturgeon Bay

Wisconsin · 9,646 residents · 9.89 sq mi
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The short version

With 9,646 people, Sturgeon Bay is a city in Wisconsin. The median age is 48.0, about 9 years above the US median. The average commute runs 14 minutes. The foreign-born share is 3%. The typical home is worth $154,100, having more than doubled since 2000. About 27% of adults have finished a four-year degree.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 48.0
US median: 38.8
Less educated
27% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

9,646
+2%since 2000
from 9,437 in 2000
1990 – 2025
48.0
+19%since 2000
from 40.3 in 2000
US average: 38.8
Land area
9.89 sq mi
Population, 19902024
9K9K9K10K10K19902000201020202024Sturgeon Bay
202410K
1990201020202024
Age distribution, 2020
Under 54.4%(420)
US avg: 5.6%
5 to 94.8%(461)
US avg: 6.1%
10 to 145.7%(548)
US avg: 6.5%
15 to 195%(486)
US avg: 6.6%
20 to 244.5%(438)
US avg: 6.7%
25 to 3411.2%(1,082)
US avg: 13.5%
35 to 4411.4%(1,100)
US avg: 12.7%
45 to 5410.7%(1,036)
US avg: 12.3%
55 to 6416%(1,545)
US avg: 13.1%
65 to 7415%(1,446)
US avg: 10%
75 to 847.6%(734)
US avg: 4.9%
85 and over3.6%(350)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$57,226
+19%inflation adjusted, since 2000
from $31,935 in 2000
US average: $66,278
1990 – 2024
$36,028
+91%since 2000
from $18,899 in 2000
US average: $35,364
Households earning $100K+
31.9%
+12.0 ptssince 2009
from 19.9% in 2009
US average: 43.9%
10.2%
+2.4 ptssince 2000
from 7.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade20%
US avg: 10%
Information14.1%
US avg: 11.1%
Finance & insurance5.5%
US avg: 5.5%
Wholesale trade4.8%
US avg: 6.7%
Other services4.6%
US avg: 6.6%
Public administration4.3%
US avg: 4.7%
Professional, scientific, technical3.7%
US avg: 4.7%
Transportation & warehousing1.8%
US avg: 2.5%
Education & health services1.8%
US avg: 0.8%
Arts, entertainment, food1.7%
US avg: 2%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$154,100
+20%inflation adjusted, since 2000
from $85,400 in 2000
US average: $265,253
1990 – 2024
$796
+17%inflation adjusted, since 2000
from $452 in 2000
US average: $1,124
60.3%
−7.0 ptssince 2000
from 67.3% in 2000
39.7% rent
1.94 people
−1%since 2009
from 1.96 people in 2009
US average: 2.61
2.7
−18%since 2009
from 3.3 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(9,121)
Black0.3%(27)
Hispanic / Latino1.3%(121)
Asian0.4%(35)
Other0%
2020
White, non-Hispanic88.2%(8,504)
Black1.1%(104)
Hispanic / Latino5%(483)
Asian0.6%(62)
Other4.5%(432)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Puerto Rican1.8%(158)
Salvadoran1.3%(117)
Mexican0.8%(72)
Panamanian0.1%(7)
Asian origin
Asian Indian0.6%(51)
Filipino0.5%(47)
Hmong0.1%(8)
Chinese0.1%(6)
Ancestry
German37.9%(3,382)
Norwegian12.6%(1,122)
English8.6%(764)
Belgian7.7%(686)
Irish7.3%(651)
Polish4.6%(414)
American3.8%(339)
Swedish3.7%(328)
French2.6%(228)
Dutch2.1%(186)
Czech1.5%(130)
Danish1.4%(125)
+ 16 more ancestry groups with data
Italian1.4%(122)
Finnish1.2%(110)
Welsh1.2%(107)
Scottish1.2%(105)
Slovak1%(88)
Swiss0.7%(63)
Russian0.6%(56)
Austrian0.5%(43)
Latvian0.4%(33)
Scotch-Irish0.3%(28)
Guyanese0.3%(26)
British0.2%(22)
Greek0.2%(18)
Slovene0.2%(14)
Section 05

Education

26.8%
+9.7 ptssince 2000
from 17.1% in 2000
US average: 32.9%
High school or higher
94.9%
+8.9 ptssince 2000
from 86.0% in 2000
US average: 88.5%
6.9%
+1.9 ptssince 2000
from 5.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

13.7 min
+30%since 2000
from 10.5 min in 2000
US average: 26.9
83.4%
+4.8 ptssince 2009
from 78.6% in 2009
US average: 75.1%
7.2%
−0.1 ptssince 2009
from 7.3% in 2009
US average: 8.4%
Section 07

Work & employment

3.9%
−3.5 ptssince 2011
from 7.4% in 2011
US average: 5.4%
68.0%
−0.8 ptssince 2011
from 68.8% in 2011
US average: 63.4%
Women 20-64 in the labor force
81.8%
US average: 73.3%
34.1%
+9.9 ptssince 2009
from 24.2% in 2009
US average: 39.3%
Section 08

People & community

49.5%
−1.5 ptssince 2009
from 51.0% in 2009
50.5%
+1.5 ptssince 2009
from 49.0% in 2009
3.5%
+2.1 ptssince 2009
from 1.3% in 2009
US average: 13.5%
3.1%
−6.9 ptssince 2013
from 10.0% in 2013
US average: 8.8%
Computer in household
90.4%
US average: 91.9%
83.3%
US average: 86.2%
Marital status (2024)
Men 15+
Never married29.2%(1,198)
Married51.2%(2,100)
Widowed4%(166)
Divorced15.5%(635)
Women 15+
Never married21%(911)
Married48.7%(2,109)
Widowed8.7%(375)
Divorced21.7%(940)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

3.1%
−6.9 ptssince 2013
from 10.0% in 2013
US average: 8.8%
58.3%
US average: 55.4%
Direct-purchase
18.0%
US average: 13.7%
25.2%
US average: 17.6%
17.0%
US average: 20.0%
VA health care
4.0%
US average: 2.3%
Any private
74.3%
US average: 68.1%
Any public
38.5%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)16.2%(85)
US avg: 20.6%
Gulf War (1990s)23.6%(124)
US avg: 21.4%
Vietnam era38.2%(201)
US avg: 35.2%
Korean War6.1%(32)
US avg: 7.6%
World War II0%(0)
US avg: 2.9%

Share of the 526 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Sturgeon Bay, Wisconsin?

Sturgeon Bay, Wisconsin has about 9,646 residents according to the 2020 American Community Survey.

What is the median household income in Sturgeon Bay, Wisconsin?

The typical household in Sturgeon Bay, Wisconsin earns about $57,226 a year. Half of households make more than that, and half make less.

Is Sturgeon Bay, Wisconsin expensive?

In Sturgeon Bay, Wisconsin, the median home is worth about $154,100, and the typical rent is about $796 a month.

How educated are people in Sturgeon Bay, Wisconsin?

About 26.8% of adults age 25 and over in Sturgeon Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Sturgeon Bay, Wisconsin?

About 10.2% of people in Sturgeon Bay, Wisconsin live below the federal poverty line.

Has Sturgeon Bay, Wisconsin grown since 1990?

Yes, Sturgeon Bay, Wisconsin has grown since 1990. The population has added about 470 residents, a change of about 5 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →