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CITY · 2020 ACS

Sturgeon Bay

Wisconsin · 9,646 residents · 9.893 sq mi
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The short version

Sturgeon Bay has lower-than-average household income, with a median household income of $57,226. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $154,100. With a median age of 48.0, the population is older than the US median of 38.8.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 48.0
US median: 38.8
Less educated
27% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
9,646
+2%since 2000
from 9,437 in 2000
1990 – 2025
Population density
975 / sq mi
+2%since 2000
from 954 / sq mi in 2000
US average: 280
Median age
48.0
+19%since 2000
from 40.3 in 2000
US average: 38.8
Population, 1990 – 2024
9K9K9K10K10K1990201020202024Sturgeon Bay
202410K
1990201020202024
Section 02

Income & economy

Median household income
$57,226
+19%inflation adjusted, since 2000
from $31,935 in 2000
US average: $66,278
1990 – 2024
Per capita income
$36,028
+91%since 2000
from $18,899 in 2000
US average: $35,364
Households earning $100K+
31.9%
+12.0 ptssince 2009
from 19.9% in 2009
US average: 43.9%
Poverty rate
10.2%
+2.4 ptssince 2000
from 7.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade20%
US avg: 10%
Information14.1%
US avg: 11.1%
Finance & insurance5.5%
US avg: 5.5%
Wholesale trade4.8%
US avg: 6.7%
Other services4.6%
US avg: 6.6%
Public administration4.3%
US avg: 4.7%
Professional, scientific, technical3.7%
US avg: 4.7%
Transportation & warehousing1.8%
US avg: 2.5%
Education & health services1.8%
US avg: 0.8%
Arts, entertainment, food1.7%
US avg: 2%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$154,100
+20%inflation adjusted, since 2000
from $85,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$796
+17%inflation adjusted, since 2000
from $452 in 2000
US average: $1,124
Owner-occupied
60.3%
−7.0 ptssince 2000
from 67.3% in 2000
39.7% rent
Afford Score
2.7
+1%since 2000
from 2.7 in 2000
1990 – 2024
RELATED:See current rent listings in Sturgeon Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(9,121)
Black0.3%(27)
Hispanic / Latino1.3%(121)
Asian0.4%(35)
Other0%
Diversity Score4.8%(457)
2020
White, non-Hispanic88.2%(8,504)
Black1.1%(104)
Hispanic / Latino5%(483)
Asian0.6%(62)
Other4.5%(432)
Diversity Score26%(2,510)
Diversity Score
26
+437%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
26.8%
+9.7 ptssince 2000
from 17.1% in 2000
US average: 32.9%
High school or higher
94.9%
+8.9 ptssince 2000
from 86.0% in 2000
US average: 88.5%
Graduate degree
6.9%
+1.9 ptssince 2000
from 5.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
13.7 min
+30%since 2000
from 10.5 min in 2000
US average: 26.9
Drive alone to work
83.4%
+4.8 ptssince 2009
from 78.6% in 2009
US average: 75.1%
No vehicle available
7.2%
−0.1 ptssince 2009
from 7.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.9%
−3.5 ptssince 2011
from 7.4% in 2011
US average: 5.4%
Labor force participation
68.0%
−0.8 ptssince 2011
from 68.8% in 2011
US average: 63.4%
Management & professional
34.1%
−24.6 ptssince 2009
from 58.7% in 2009
US average: 39.3%
Section 08

People & community

Male
49.5%
−1.5 ptssince 2009
from 51.0% in 2009
Female
50.5%
+1.5 ptssince 2009
from 49.0% in 2009
Foreign born
3.5%
+2.1 ptssince 2009
from 1.3% in 2009
US average: 13.5%
Uninsured
3.1%
−86.9 ptssince 2013
from 90.0% in 2013
US average: 8.8%
Drill deeper

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Compare Sturgeon Bay to nearby cities

STURGEON BAY VS
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Income$58,638+2%
Home value$120,200−22%
Population11,168+13%
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STURGEON BAY VS
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Income$49,432−14%
Home value$104,400−32%
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STURGEON BAY VS
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Home value$366,900+138%
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STURGEON BAY VS
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Income$66,206+16%
Home value$207,200+34%
Population106,675+976%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sturgeon Bay, Wisconsin?

Sturgeon Bay, Wisconsin has about 9,646 residents according to the 2020 American Community Survey.

What is the median household income in Sturgeon Bay, Wisconsin?

The typical household in Sturgeon Bay, Wisconsin earns about $57,226 a year. Half of households make more than that, and half make less.

Is Sturgeon Bay, Wisconsin expensive?

In Sturgeon Bay, Wisconsin, the median home is worth about $154,100, and the typical rent is about $796 a month.

How educated are people in Sturgeon Bay, Wisconsin?

About 26.8% of adults age 25 and over in Sturgeon Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Sturgeon Bay, Wisconsin?

About 10.2% of people in Sturgeon Bay, Wisconsin live below the federal poverty line.

Has Sturgeon Bay, Wisconsin grown since 1990?

Yes, Sturgeon Bay, Wisconsin has grown since 1990. The population has added about 470 residents, a change of about 5 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →