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CITY

Monona

Wisconsin · 8,664 residents (2025 est.) · 3.259 sq mi
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The short version

Monona has roughly average household income, with a median household income of $87,773. Population has held roughly steady since 2000. 58% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $427,900.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 43.7
US median: 38.9
More educated
58% hold a bachelor's degree
US average: 36%
Less affordable
home values up 72%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
8,527
+6%since 2000
from 8,018 in 2000
1990 – 2025
Population density
2,616 / sq mi
+6%since 2000
from 2,460 / sq mi in 2000
US average: 281
Median age
43.7
+6%since 2000
from 41.3 in 2000
US average: 38.9

PEP 2025 EST:8,664 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
7K8K8K8K9K1990201020202024Monona
20249K
1990201020202024
Section 02

Income & economy

Median household income
$87,773
Unchangedinflation adjusted, since 2000
from $48,034 in 2000
US average: $82,259
1990 – 2024
Per capita income
$58,658
+125%since 2000
from $26,072 in 2000
US average: $44,673
Households earning $100K+
58.3%
+26.2 ptssince 2009
from 32.2% in 2009
US average: 53.3%
Poverty rate
9.5%
+3.9 ptssince 2000
from 5.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.461
−1%since 2010
from 0.464 in 2010
US average: 0.476
Workforce by industry, 2024
Information10%
US avg: 10.8%
Retail trade8.8%
US avg: 9.9%
Other services6.9%
US avg: 6.7%
Public administration5.8%
US avg: 4.8%
Wholesale trade3.9%
US avg: 6.9%
Finance & insurance3.6%
US avg: 5.9%
Professional, scientific, technical2.9%
US avg: 5.1%
Transportation & warehousing1.9%
US avg: 2.2%
Arts, entertainment, food1%
US avg: 1.9%
Education & health services0.6%
US avg: 0.9%
Agriculture, forestry, fishing0.2%
US avg: 1.6%
Construction0.2%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$427,900
+72%inflation adjusted, since 2000
from $136,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,275
+21%inflation adjusted, since 2000
from $577 in 2000
US average: $1,442
Owner-occupied
53.6%
−7.3 ptssince 2000
from 60.9% in 2000
46.4% rent
Vacancy rate
4.2%
−5.5 ptssince 2009
from 9.7% in 2009
US average: 10.0%
Owner cost-burdened
17.6%
−9.8 ptssince 2009
from 27.3% in 2009
US average: 22.9%
Renter cost-burdened
46.6%
+0.7 ptssince 2009
from 45.8% in 2009
US average: 47.4%
Afford Score
4.9
+71%since 2000
from 2.8 in 2000
1990 – 2024
Gentrification Score
78
RELATED:See current rent listings in Monona on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92%(7,378)
Black2.3%(182)
Hispanic / Latino3.2%(256)
Asian0.8%(67)
Other0%
Diversity Score15.3%(1,226)
2024
White, non-Hispanic85.7%(7,311)
Black3.3%(285)
Hispanic / Latino2.6%(219)
Asian2.8%(242)
Other5.5%(470)
Diversity Score32.4%(2,763)
Diversity Score
32
+112%since 2000
from 15 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
58.3%
+22.1 ptssince 2000
from 36.2% in 2000
US average: 35.6%
High school or higher
97.6%
+3.5 ptssince 2000
from 94.1% in 2000
US average: 89.6%
Graduate degree
23.2%
+13.3 ptssince 2000
from 10.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.5 min
+67%since 2000
from 11.7 min in 2000
US average: 26.5
Drive alone to work
64.9%
−17.9 ptssince 2009
from 82.8% in 2009
US average: 68.9%
Carpooled to work
6.9%
−1.4 ptssince 2009
from 8.3% in 2009
US average: 8.5%
Public transit
1.1%
−2.3 ptssince 2009
from 3.4% in 2009
US average: 3.2%
Worked from home
24.1%
+22.0 ptssince 2009
from 2.0% in 2009
US average: 15.0%
Walked to work
0.8%
−0.3 ptssince 2009
from 1.2% in 2009
US average: 2.4%
Biked to work
1.2%
−1.1 ptssince 2009
from 2.3% in 2009
US average: 0.4%
No vehicle available
5.8%
−2.2 ptssince 2009
from 8.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.5%
−1.6 ptssince 2011
from 4.1% in 2011
US average: 5.2%
Labor force participation
66.1%
−3.8 ptssince 2011
from 69.9% in 2011
US average: 63.5%
Self-employed
17.3%
−3.4 ptssince 2009
from 20.7% in 2009
US average: 13.1%
Management & professional
50.4%
−16.9 ptssince 2009
from 67.3% in 2009
US average: 42.5%
Section 08

People & community

Male
48.4%
−0.9 ptssince 2009
from 49.3% in 2009
Female
51.6%
+0.9 ptssince 2009
from 50.7% in 2009
Foreign born
4.9%
+2.9 ptssince 2009
from 1.9% in 2009
US average: 14.1%
Veterans
5.6%
−43.5 ptssince 2009
from 49.1% in 2009
US average: 6.2%
With a disability
10.5%
−1.1 ptssince 2012
from 11.6% in 2012
US average: 13.3%
Uninsured
5.8%
−89.1 ptssince 2013
from 94.9% in 2013
US average: 8.4%
Broadband at home
91.7%
+12.5 ptssince 2017
from 79.2% in 2017
US average: 91.0%
English only at home
94.7%
+0.9 ptssince 2016
from 93.8% in 2016
US average: 77.7%
Spanish at home
1.9%
−0.6 ptssince 2016
from 2.5% in 2016
US average: 13.6%
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MONONA VS
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Home value$390,100−9%
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MONONA VS
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MONONA VS
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MONONA VS
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Frequently asked

How many people live in Monona, Wisconsin?

Monona, Wisconsin has about 8,527 residents according to the 2024 American Community Survey.

What is the median household income in Monona, Wisconsin?

The typical household in Monona, Wisconsin earns about $87,773 a year. Half of households make more than that, and half make less.

Is Monona, Wisconsin expensive?

In Monona, Wisconsin, the median home is worth about $427,900, and the typical rent is about $1,275 a month.

How educated are people in Monona, Wisconsin?

About 58.3% of adults age 25 and over in Monona, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Monona, Wisconsin?

About 9.5% of people in Monona, Wisconsin live below the federal poverty line.

Has Monona, Wisconsin grown since 1990?

Yes, Monona, Wisconsin has shrunk since 1990. The population has lost about 110 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →