Rib Mountain is home to 7,289 people in Wisconsin. At a median age of 48.6, this is an older place than the country as a whole. Owners hold 87% of the housing stock. Few US cities rank higher on income. 4% of people here were born outside the United States. The poverty rate is 3.6%, under the national 12.5%.
At a glance
Wealthier
median household income $94,294, above the US median
US median: $82,259
Older
median age 48.6
US median: 38.9
More educated
43% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Rib Mountain
What changed most since 1990
Median age34.3 → 48.6(+14.3 years)US over the same years: +6.0 years
White share98.6% → 88.5%(−10.0 pts)US over the same years: −17.8 pts
Adults with a bachelor's degree20.6% → 43.3%(+22.7 pts)US over the same years: +15.3 pts
Rib Mountain's population equals 5.3% of Marathon County's. Its number of residents living in poverty equals 2.2% of the county's. Its number of veterans equals 8.6% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)32.1%(200)
US avg: 26.4%
Gulf War (1990s)9.3%(58)
US avg: 24.3%
Vietnam era41.2%(257)
US avg: 33.1%
Korean War6.7%(42)
US avg: 4.5%
World War II0%(0)
US avg: 1%
Share of the 624 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Rib Mountain, decade by decade
Rib Mountain population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
4,634
$100,640
$161,765
20.6%
3.5
2000
6,059
$107,234
$232,443
31.5%
10.4
2010
5,651
$95,350
$219,957
30.8%
17.9
2020
6,061
$81,427
$228,954
40.9%
26.9
2024
7,289
$94,294
$255,900
43.3%
26.1
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
