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CITY

Rib Mountain

Wisconsin · 7,280 residents (2025 est.) · 12.055 sq mi
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The short version

Rib Mountain is wealthier than most US places, with a median household income of $94,294. Population has grown 20% since 2000. Median home value has more than doubled since 2000, reaching $255,900. With a median age of 48.6, the population is older than the US median of 38.9. Poverty is rare here, at 3.6% of residents. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 48.6
US median: 38.9
More educated
43% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
7,289
+20%since 2000
from 6,059 in 2000
1990 – 2025
Population density
605 / sq mi
+20%since 2000
from 503 / sq mi in 2000
US average: 281
Median age
48.6
+26%since 2000
from 38.7 in 2000
US average: 38.9

PEP 2025 EST:7,280 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4K5K6K7K8K1990201020202024Rib Mountain
20247K
1990201020202024
Section 02

Income & economy

Median household income
$94,294
−12%inflation adjusted, since 2000
from $58,866 in 2000
US average: $82,259
1990 – 2024
Per capita income
$47,006
+67%since 2000
from $28,066 in 2000
US average: $44,673
Households earning $100K+
63.8%
+19.0 ptssince 2009
from 44.8% in 2009
US average: 53.3%
Poverty rate
3.6%
+1.7 ptssince 2000
from 2.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.372
−13%since 2010
from 0.427 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.2%
US avg: 9.9%
Information9.2%
US avg: 10.8%
Other services9%
US avg: 6.7%
Public administration8.8%
US avg: 4.8%
Wholesale trade6.1%
US avg: 6.9%
Transportation & warehousing4.6%
US avg: 2.2%
Finance & insurance3.3%
US avg: 5.9%
Professional, scientific, technical2.6%
US avg: 5.1%
Education & health services0.7%
US avg: 0.9%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$255,900
+10%inflation adjusted, since 2000
from $127,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,290
+4%inflation adjusted, since 2000
from $683 in 2000
US average: $1,442
Owner-occupied
87.2%
+0.1 ptssince 2000
from 87.2% in 2000
12.8% rent
Vacancy rate
5.8%
+2.1 ptssince 2009
from 3.7% in 2009
US average: 10.0%
Owner cost-burdened
12.7%
−3.4 ptssince 2009
from 16.1% in 2009
US average: 22.9%
Renter cost-burdened
52.6%
+5.7 ptssince 2009
from 46.9% in 2009
US average: 47.4%
Afford Score
2.7
+25%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
59
RELATED:See current rent listings in Rib Mountain on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.7%(5,799)
Black0.1%(9)
Hispanic / Latino0.6%(37)
Asian2.8%(168)
Other0%
Diversity Score8.6%(523)
2024
White, non-Hispanic88.5%(6,453)
Black0%(0)
Hispanic / Latino1.9%(138)
Asian8.3%(608)
Other1.2%(90)
Diversity Score26.1%(1,902)
Diversity Score
26
+202%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
43.3%
+11.8 ptssince 2000
from 31.5% in 2000
US average: 35.6%
High school or higher
95.5%
+4.8 ptssince 2000
from 90.7% in 2000
US average: 89.6%
Graduate degree
14.2%
+3.3 ptssince 2000
from 10.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.9 min
+77%since 2000
from 10.7 min in 2000
US average: 26.5
Drive alone to work
73.6%
−15.0 ptssince 2009
from 88.6% in 2009
US average: 68.9%
Carpooled to work
10.2%
+2.4 ptssince 2009
from 7.8% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
16.1%
+15.0 ptssince 2009
from 1.1% in 2009
US average: 15.0%
Walked to work
0.2%
+0.2 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
−1.3 ptssince 2009
from 1.3% in 2009
US average: 0.4%
No vehicle available
0.0%
−1.6 ptssince 2009
from 1.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.4%
+1.5 ptssince 2011
from 4.0% in 2011
US average: 5.2%
Labor force participation
57.0%
−9.2 ptssince 2011
from 66.2% in 2011
US average: 63.5%
Self-employed
14.8%
+2.5 ptssince 2009
from 12.3% in 2009
US average: 13.1%
Management & professional
48.0%
−13.2 ptssince 2009
from 61.1% in 2009
US average: 42.5%
Section 08

People & community

Male
53.0%
−0.2 ptssince 2009
from 53.2% in 2009
Female
47.0%
+0.2 ptssince 2009
from 46.8% in 2009
Foreign born
3.8%
−1.8 ptssince 2009
from 5.5% in 2009
US average: 14.1%
Veterans
10.6%
−40.6 ptssince 2009
from 51.2% in 2009
US average: 6.2%
With a disability
13.1%
+4.6 ptssince 2012
from 8.5% in 2012
US average: 13.3%
Uninsured
2.4%
−93.4 ptssince 2013
from 95.8% in 2013
US average: 8.4%
Broadband at home
97.5%
+3.8 ptssince 2017
from 93.7% in 2017
US average: 91.0%
English only at home
92.3%
−5.5 ptssince 2016
from 97.9% in 2016
US average: 77.7%
Spanish at home
1.2%
+0.5 ptssince 2016
from 0.7% in 2016
US average: 13.6%
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Compare Rib Mountain to nearby cities

RIB MOUNTAIN VS
Wausau
Income$64,389−32%
Home value$167,900−34%
Population40,188+452%
SEE FULL COMPARISON →
RIB MOUNTAIN VS
Weston
Income$78,207−17%
Home value$229,300−10%
Population15,931+119%
SEE FULL COMPARISON →
RIB MOUNTAIN VS
Kronenwetter
Income$115,044+22%
Home value$273,300+7%
Population8,413+16%
SEE FULL COMPARISON →
RIB MOUNTAIN VS
Merrill
Income$53,148−44%
Home value$123,800−52%
Population9,389+29%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rib Mountain, Wisconsin?

Rib Mountain, Wisconsin has about 7,289 residents according to the 2024 American Community Survey.

What is the median household income in Rib Mountain, Wisconsin?

The typical household in Rib Mountain, Wisconsin earns about $94,294 a year. Half of households make more than that, and half make less.

Is Rib Mountain, Wisconsin expensive?

In Rib Mountain, Wisconsin, the median home is worth about $255,900, and the typical rent is about $1,290 a month.

How educated are people in Rib Mountain, Wisconsin?

About 43.3% of adults age 25 and over in Rib Mountain, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Rib Mountain, Wisconsin?

About 3.6% of people in Rib Mountain, Wisconsin live below the federal poverty line.

Has Rib Mountain, Wisconsin grown since 1990?

Yes, Rib Mountain, Wisconsin has grown since 1990. The population has added about 2,655 residents, a change of about 57 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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