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CITY

Richland Center

Wisconsin · 5,020 residents (2025 est.) · 4.693 sq mi
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The short version

Richland Center has notably lower household income than the US average, with a median household income of $51,932. Population has held roughly steady since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $158,300. Households here earn about 33% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.9
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
5,109
Unchangedsince 2000
from 5,114 in 2000
1990 – 2025
Population density
1,089 / sq mi
Unchangedsince 2000
from 1,090 / sq mi in 2000
US average: 281
Median age
41.9
+5%since 2000
from 39.9 in 2000
US average: 38.9

PEP 2025 EST:5,020 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
5K5K5K5K5K1990201020202024Richland Center
20245K
1990201020202024
Section 02

Income & economy

Median household income
$51,932
+5%inflation adjusted, since 2000
from $27,129 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,780
+137%since 2000
from $15,520 in 2000
US average: $44,673
Households earning $100K+
33.7%
+21.1 ptssince 2009
from 12.6% in 2009
US average: 53.3%
Poverty rate
16.0%
+3.4 ptssince 2000
from 12.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.471
+16%since 2010
from 0.406 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.7%
US avg: 9.9%
Information16.7%
US avg: 10.8%
Other services5.3%
US avg: 6.7%
Public administration4.9%
US avg: 4.8%
Agriculture, forestry, fishing4%
US avg: 1.6%
Finance & insurance3.6%
US avg: 5.9%
Construction3.5%
US avg: 1.2%
Wholesale trade3.3%
US avg: 6.9%
Arts, entertainment, food3.1%
US avg: 1.9%
Professional, scientific, technical2.4%
US avg: 5.1%
Education & health services1.2%
US avg: 0.9%
Manufacturing0.4%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$158,300
+23%inflation adjusted, since 2000
from $70,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$683
−7%inflation adjusted, since 2000
from $402 in 2000
US average: $1,442
Owner-occupied
51.3%
−6.9 ptssince 2000
from 58.2% in 2000
48.7% rent
Vacancy rate
8.7%
+0.6 ptssince 2009
from 8.1% in 2009
US average: 10.0%
Owner cost-burdened
21.2%
−4.3 ptssince 2009
from 25.5% in 2009
US average: 22.9%
Renter cost-burdened
35.6%
−12.3 ptssince 2009
from 47.9% in 2009
US average: 47.4%
Afford Score
3.0
+17%since 2000
from 2.6 in 2000
1990 – 2024
Gentrification Score
51
RELATED:See current rent listings in Richland Center on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.7%(4,995)
Black0.1%(7)
Hispanic / Latino0.9%(47)
Asian0.3%(17)
Other0%
Diversity Score3.5%(177)
2024
White, non-Hispanic88.7%(4,533)
Black0.2%(11)
Hispanic / Latino6.2%(315)
Asian1.1%(54)
Other3.8%(196)
Diversity Score25.9%(1,324)
Diversity Score
26
+648%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.6%
+2.4 ptssince 2000
from 16.2% in 2000
US average: 35.6%
High school or higher
93.4%
+11.5 ptssince 2000
from 81.9% in 2000
US average: 89.6%
Graduate degree
5.9%
+0.3 ptssince 2000
from 5.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.1 min
+31%since 2000
from 15.3 min in 2000
US average: 26.5
Drive alone to work
81.5%
+5.5 ptssince 2009
from 76.0% in 2009
US average: 68.9%
Carpooled to work
8.1%
−3.3 ptssince 2009
from 11.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
7.1%
+1.8 ptssince 2009
from 5.2% in 2009
US average: 15.0%
Walked to work
1.9%
−4.0 ptssince 2009
from 5.9% in 2009
US average: 2.4%
Biked to work
0.0%
−0.5 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
10.4%
−0.7 ptssince 2009
from 11.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.6%
−0.4 ptssince 2011
from 5.0% in 2011
US average: 5.2%
Labor force participation
65.6%
+2.6 ptssince 2011
from 63.0% in 2011
US average: 63.5%
Self-employed
17.9%
+8.1 ptssince 2009
from 9.8% in 2009
US average: 13.1%
Management & professional
33.7%
−27.2 ptssince 2009
from 60.9% in 2009
US average: 42.5%
Section 08

People & community

Male
45.3%
−1.3 ptssince 2009
from 46.6% in 2009
Female
54.7%
+1.3 ptssince 2009
from 53.4% in 2009
Foreign born
4.0%
+1.7 ptssince 2009
from 2.2% in 2009
US average: 14.1%
Veterans
5.5%
−40.1 ptssince 2009
from 45.7% in 2009
US average: 6.2%
With a disability
19.5%
+4.6 ptssince 2012
from 14.9% in 2012
US average: 13.3%
Uninsured
3.5%
−87.4 ptssince 2013
from 90.9% in 2013
US average: 8.4%
Broadband at home
82.4%
+11.6 ptssince 2017
from 70.8% in 2017
US average: 91.0%
English only at home
94.3%
−0.9 ptssince 2016
from 95.2% in 2016
US average: 77.7%
Spanish at home
5.2%
+3.2 ptssince 2016
from 2.0% in 2016
US average: 13.6%
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Compare Richland Center to nearby cities

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RICHLAND CENTER VS
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RICHLAND CENTER VS
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RICHLAND CENTER VS
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Frequently asked

How many people live in Richland Center, Wisconsin?

Richland Center, Wisconsin has about 5,109 residents according to the 2024 American Community Survey.

What is the median household income in Richland Center, Wisconsin?

The typical household in Richland Center, Wisconsin earns about $51,932 a year. Half of households make more than that, and half make less.

Is Richland Center, Wisconsin expensive?

In Richland Center, Wisconsin, the median home is worth about $158,300, and the typical rent is about $683 a month.

How educated are people in Richland Center, Wisconsin?

About 18.6% of adults age 25 and over in Richland Center, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Richland Center, Wisconsin?

About 16.0% of people in Richland Center, Wisconsin live below the federal poverty line.

Has Richland Center, Wisconsin grown since 1990?

Yes, Richland Center, Wisconsin has grown since 1990. The population has added about 91 residents, a change of about 2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →