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CITY

Ashland

Wisconsin · 7,927 residents (2025 est.) · 13.363 sq mi
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The short version

Ashland has notably lower household income than the US average, with a median household income of $54,529. Population has declined 8% since 2000. Median home value has roughly tripled since 2000, reaching $176,400. Households here earn about 30% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.9
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
7,902
−8%since 2000
from 8,620 in 2000
1990 – 2025
Population density
591 / sq mi
−8%since 2000
from 645 / sq mi in 2000
US average: 281
Median age
40.9
+12%since 2000
from 36.4 in 2000
US average: 38.9

PEP 2025 EST:7,927 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
8K8K8K9K9K1990201020202024Ashland
20248K
1990201020202024
Section 02

Income & economy

Median household income
$54,529
−3%inflation adjusted, since 2000
from $30,853 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,135
+97%since 2000
from $16,330 in 2000
US average: $44,673
Households earning $100K+
37.2%
+20.8 ptssince 2009
from 16.4% in 2009
US average: 53.3%
Poverty rate
17.8%
+5.1 ptssince 2000
from 12.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.450
+5%since 2010
from 0.427 in 2010
US average: 0.476
Workforce by industry, 2024
Information14.8%
US avg: 10.8%
Wholesale trade8.1%
US avg: 6.9%
Retail trade8.1%
US avg: 9.9%
Other services3.7%
US avg: 6.7%
Public administration3%
US avg: 4.8%
Finance & insurance2.1%
US avg: 5.9%
Professional, scientific, technical1.9%
US avg: 5.1%
Agriculture, forestry, fishing1.6%
US avg: 1.6%
Construction1.6%
US avg: 1.2%
Arts, entertainment, food1.5%
US avg: 1.9%
Education & health services0.2%
US avg: 0.9%
Transportation & warehousing0.2%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$176,400
+55%inflation adjusted, since 2000
from $62,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$753
+1%inflation adjusted, since 2000
from $410 in 2000
US average: $1,442
Owner-occupied
62.7%
+0.1 ptssince 2000
from 62.5% in 2000
37.3% rent
Vacancy rate
11.3%
+4.6 ptssince 2009
from 6.6% in 2009
US average: 10.0%
Owner cost-burdened
22.1%
−6.8 ptssince 2009
from 28.9% in 2009
US average: 22.9%
Renter cost-burdened
38.0%
−2.2 ptssince 2009
from 40.2% in 2009
US average: 47.4%
Afford Score
3.2
+59%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
52
RELATED:See current rent listings in Ashland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.6%(7,723)
Black0.3%(28)
Hispanic / Latino1.4%(118)
Asian0.5%(42)
Other0%
Diversity Score5.8%(503)
2024
White, non-Hispanic80.7%(6,376)
Black0.7%(57)
Hispanic / Latino4.4%(344)
Asian1.3%(99)
Other13%(1,026)
Diversity Score41.2%(3,259)
Diversity Score
41
+607%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.5%
+9.0 ptssince 2000
from 20.4% in 2000
US average: 35.6%
High school or higher
95.9%
+11.4 ptssince 2000
from 84.6% in 2000
US average: 89.6%
Graduate degree
9.8%
+2.2 ptssince 2000
from 7.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
13.5 min
+32%since 2000
from 10.2 min in 2000
US average: 26.5
Drive alone to work
71.3%
+1.1 ptssince 2009
from 70.2% in 2009
US average: 68.9%
Carpooled to work
6.8%
−2.7 ptssince 2009
from 9.5% in 2009
US average: 8.5%
Public transit
0.8%
+0.2 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
9.6%
+5.4 ptssince 2009
from 4.2% in 2009
US average: 15.0%
Walked to work
9.1%
−5.4 ptssince 2009
from 14.5% in 2009
US average: 2.4%
Biked to work
1.7%
+1.2 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
6.4%
−2.0 ptssince 2009
from 8.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.7%
−7.2 ptssince 2011
from 10.9% in 2011
US average: 5.2%
Labor force participation
61.9%
−3.9 ptssince 2011
from 65.8% in 2011
US average: 63.5%
Self-employed
17.1%
−0.8 ptssince 2009
from 17.8% in 2009
US average: 13.1%
Management & professional
33.9%
−30.6 ptssince 2009
from 64.5% in 2009
US average: 42.5%
Section 08

People & community

Male
52.0%
+2.0 ptssince 2009
from 50.0% in 2009
Female
48.0%
−2.0 ptssince 2009
from 50.0% in 2009
Foreign born
3.1%
+2.1 ptssince 2009
from 1.0% in 2009
US average: 14.1%
Veterans
9.1%
−38.9 ptssince 2009
from 48.0% in 2009
US average: 6.2%
With a disability
18.0%
+1.5 ptssince 2012
from 16.5% in 2012
US average: 13.3%
Uninsured
7.9%
−82.2 ptssince 2013
from 90.1% in 2013
US average: 8.4%
Broadband at home
84.9%
+13.3 ptssince 2017
from 71.6% in 2017
US average: 91.0%
English only at home
95.3%
−1.8 ptssince 2016
from 97.1% in 2016
US average: 77.7%
Spanish at home
0.9%
+0.3 ptssince 2016
from 0.6% in 2016
US average: 13.6%
Drill deeper

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Compare Ashland to nearby cities

ASHLAND VS
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Income$64,216+18%
Home value$180,400+2%
Population26,397+233%
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ASHLAND VS
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Home value$242,700+38%
Population88,330+1014%
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ASHLAND VS
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Income$90,849+67%
Home value$382,300+117%
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ASHLAND VS
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Income$61,367+13%
Home value$212,700+21%
Population12,399+56%
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Frequently asked

How many people live in Ashland, Wisconsin?

Ashland, Wisconsin has about 7,902 residents according to the 2024 American Community Survey.

What is the median household income in Ashland, Wisconsin?

The typical household in Ashland, Wisconsin earns about $54,529 a year. Half of households make more than that, and half make less.

Is Ashland, Wisconsin expensive?

In Ashland, Wisconsin, the median home is worth about $176,400, and the typical rent is about $753 a month.

How educated are people in Ashland, Wisconsin?

About 29.5% of adults age 25 and over in Ashland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ashland, Wisconsin?

About 17.8% of people in Ashland, Wisconsin live below the federal poverty line.

Has Ashland, Wisconsin grown since 1990?

Yes, Ashland, Wisconsin has shrunk since 1990. The population has lost about 793 residents, a change of about -9 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →