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CITY · 2010 ACS

Ashland

Wisconsin · 8,216 residents · 13.4 sq mi
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The short version

Ashland is a city of 8,216 people in Wisconsin. The average commute runs 12 minutes. The typical home is worth $99,400, having risen by half since 2000. That trails the Wisconsin median by roughly 31%. The foreign-born share is 2%. Median rent is $529 a month.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 38.6
US median: 37.2
Average education
26% hold a bachelor's degree
US average: 28%
Less affordable
home values up 25%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

8,216
−5%since 2000
from 8,620 in 2000
1990 – 2025
38.6
+6%since 2000
from 36.4 in 2000
US average: 37.2
Land area
13.4 sq mi
Population, 19902024
8K8K8K9K9K19902000201020202024Ashland
20248K
1990201020202024
Age distribution, 2010
Under 55.5%(454)
US avg: 6.5%
5 to 95.3%(436)
US avg: 6.6%
10 to 146.3%(514)
US avg: 6.7%
15 to 197.7%(632)
US avg: 7.1%
20 to 249.2%(753)
US avg: 7%
25 to 3412.8%(1,054)
US avg: 13.3%
35 to 4410.2%(836)
US avg: 13.3%
45 to 5414.5%(1,192)
US avg: 14.6%
55 to 6412.3%(1,009)
US avg: 11.8%
65 to 747.1%(580)
US avg: 7%
75 to 845.9%(481)
US avg: 4.2%
85 and over3.3%(275)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$35,597
−9%inflation adjusted, since 2000
from $30,853 in 2000
US average: $52,703
1990 – 2024
$19,796
+21%since 2000
from $16,330 in 2000
US average: $27,286
Households earning $100K+
15.0%
−1.4 ptssince 2009
from 16.4% in 2009
US average: 33.3%
19.9%
+7.2 ptssince 2000
from 12.7% in 2000
US average: 13.8%
0.427
US average: 0.461
Workforce by industry, 2010
Information13.5%
US avg: 11.5%
Retail trade10.8%
US avg: 10.9%
Wholesale trade5.7%
US avg: 7.2%
Arts, entertainment, food3.7%
US avg: 2.4%
Transportation & warehousing3%
US avg: 3.1%
Other services2.2%
US avg: 7%
Finance & insurance2.1%
US avg: 5.1%
Professional, scientific, technical2.1%
US avg: 4.2%
Public administration1.8%
US avg: 4.9%
Agriculture, forestry, fishing1.2%
US avg: 1.9%
Construction1.2%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$99,400
+25%inflation adjusted, since 2000
from $62,600 in 2000
US average: $225,659
1990 – 2024
$529
+2%inflation adjusted, since 2000
from $410 in 2000
US average: $853
60.6%
−1.9 ptssince 2000
from 62.5% in 2000
39.4% rent
7.9%
+1.3 ptssince 2009
from 6.6% in 2009
US average: 12.1%
2.12 people
+1%since 2009
from 2.09 people in 2009
US average: 2.60
28.7%
−0.2 ptssince 2009
from 28.9% in 2009
US average: 30.9%
46.4%
+6.2 ptssince 2009
from 40.2% in 2009
US average: 46.8%
2.8
+2%since 2009
from 2.7 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic89.6%(7,723)
Black0.3%(28)
Hispanic / Latino1.4%(118)
Asian0.5%(42)
Other0%
2010
White, non-Hispanic85.9%(7,054)
Black0.5%(37)
Hispanic / Latino2.1%(176)
Asian0.5%(37)
Other10.9%(892)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2%(164)
Puerto Rican0.3%(22)
Ancestry
German30.7%(2,542)
Irish12.4%(1,027)
Norwegian9.6%(794)
Polish9.3%(771)
Swedish8.2%(678)
American7.2%(599)
English6.3%(519)
Finnish5.4%(449)
French5.1%(422)
Italian3%(246)
Croatian2.3%(193)
+ 19 more ancestry groups with data
Dutch2.3%(189)
Czech1.3%(108)
Scotch-Irish1.3%(106)
Slovak1.2%(103)
Welsh0.8%(70)
British0.8%(63)
Scottish0.5%(40)
Ukrainian0.5%(40)
Canadian0.5%(39)
Danish0.5%(39)
Turkish0.5%(38)
Belgian0.3%(25)
Greek0.3%(25)
Austrian0.3%(23)
Russian0.3%(21)
Swiss0.2%(15)
Lithuanian0.2%(14)
Hungarian0.1%(11)
Brazilian0.1%(7)
Section 05

Education

26.1%
+5.7 ptssince 2000
from 20.4% in 2000
US average: 27.9%
High school or higher
90.1%
+5.5 ptssince 2000
from 84.6% in 2000
US average: 84.9%
7.9%
+0.3 ptssince 2000
from 7.6% in 2000
US average: 10.2%
Section 06

Commute & transportation

12.3 min
+20%since 2000
from 10.2 min in 2000
US average: 25.2
69.1%
−1.1 ptssince 2009
from 70.2% in 2009
US average: 76.2%
12.6%
+3.0 ptssince 2009
from 9.5% in 2009
US average: 10.4%
0.6%
Unchangedsince 2009
from 0.6% in 2009
US average: 4.7%
3.4%
−0.7 ptssince 2009
from 4.2% in 2009
US average: 4.1%
12.8%
−1.7 ptssince 2009
from 14.5% in 2009
US average: 2.8%
0.9%
+0.4 ptssince 2009
from 0.5% in 2009
US average: 0.5%
8.6%
+0.2 ptssince 2009
from 8.4% in 2009
US average: 8.7%
Section 07

Work & employment

17.5%
−0.3 ptssince 2009
from 17.8% in 2009
US average: 12.9%
28.8%
−0.9 ptssince 2009
from 29.7% in 2009
US average: 35.2%
Section 08

People & community

50.3%
+0.3 ptssince 2009
from 50.0% in 2009
49.7%
−0.3 ptssince 2009
from 50.0% in 2009
1.8%
+0.8 ptssince 2009
from 1.0% in 2009
US average: 12.8%
12.3%
−0.2 ptssince 2009
from 12.5% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married43.6%(1,572)
Married40.3%(1,455)
Widowed4.1%(147)
Divorced12%(432)
Women 15+
Never married33%(1,082)
Married43.7%(1,433)
Widowed8.8%(288)
Divorced14.6%(479)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

7.9%
−2.0 ptssince 2013
from 9.9% in 2013
US average: 8.4%
49.0%
+0.3 ptssince 2020
from 48.7% in 2020
US average: 54.8%
Direct-purchase
22.4%
+6.5 ptssince 2020
from 15.9% in 2020
US average: 13.8%
22.6%
+0.8 ptssince 2020
from 21.8% in 2020
US average: 18.4%
23.6%
−5.4 ptssince 2020
from 29.0% in 2020
US average: 20.9%
VA health care
2.1%
−0.9 ptssince 2020
from 3.0% in 2020
US average: 2.2%
Any private
69.3%
+7.2 ptssince 2020
from 62.1% in 2020
US average: 67.1%
Any public
38.9%
−7.5 ptssince 2020
from 46.4% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)11.5%(68)
US avg: 26.4%
Gulf War (1990s)20.3%(120)
US avg: 24.3%
Vietnam era37.9%(224)
US avg: 33.1%
Korean War10%(59)
US avg: 4.5%
World War II0.5%(3)
US avg: 1%

Share of the 591 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Ashland, Wisconsin?

Ashland, Wisconsin has about 8,216 residents according to the 2010 American Community Survey.

What is the median household income in Ashland, Wisconsin?

The typical household in Ashland, Wisconsin earns about $35,597 a year. Half of households make more than that, and half make less.

Is Ashland, Wisconsin expensive?

In Ashland, Wisconsin, the median home is worth about $99,400, and the typical rent is about $529 a month.

How educated are people in Ashland, Wisconsin?

About 26.1% of adults age 25 and over in Ashland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ashland, Wisconsin?

About 19.9% of people in Ashland, Wisconsin live below the federal poverty line.

Has Ashland, Wisconsin grown since 1990?

Yes, Ashland, Wisconsin has shrunk since 1990. The population has lost about 479 residents, a change of about -6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →