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CITY · 2010 ACS

Ashland

Wisconsin · 8,216 residents · 13.363 sq mi
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The short version

Ashland has notably lower household income than the US average, with a median household income of $35,597. Population has declined 5% since 2000. Median home value has risen by half since 2000, reaching $99,400. Households here earn about 31% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 38.6
US median: 37.2
Average education
26% hold a bachelor's degree
US average: 28%
Less affordable
home values up 25%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
8,216
−5%since 2000
from 8,620 in 2000
1990 – 2025
Population density
615 / sq mi
−5%since 2000
from 645 / sq mi in 2000
US average: 261
Median age
38.6
+6%since 2000
from 36.4 in 2000
US average: 37.2
Population, 1990 – 2024
8K8K8K9K9K1990201020202024Ashland
20248K
1990201020202024
Section 02

Income & economy

Median household income
$35,597
−9%inflation adjusted, since 2000
from $30,853 in 2000
US average: $52,703
1990 – 2024
Per capita income
$19,796
+21%since 2000
from $16,330 in 2000
US average: $27,286
Households earning $100K+
15.0%
−1.4 ptssince 2009
from 16.4% in 2009
US average: 33.3%
Poverty rate
19.9%
+7.2 ptssince 2000
from 12.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.427
US average: 0.461
Workforce by industry, 2010
Information13.5%
US avg: 11.5%
Retail trade10.8%
US avg: 10.9%
Wholesale trade5.7%
US avg: 7.2%
Arts, entertainment, food3.7%
US avg: 2.4%
Transportation & warehousing3%
US avg: 3.1%
Other services2.2%
US avg: 7%
Finance & insurance2.1%
US avg: 5.1%
Professional, scientific, technical2.1%
US avg: 4.2%
Public administration1.8%
US avg: 4.9%
Agriculture, forestry, fishing1.2%
US avg: 1.9%
Construction1.2%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$99,400
+25%inflation adjusted, since 2000
from $62,600 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$529
+2%inflation adjusted, since 2000
from $410 in 2000
US average: $853
Owner-occupied
35.4%
−27.1 ptssince 2000
from 62.5% in 2000
39.4% rent
Vacancy rate
7.9%
+1.3 ptssince 2009
from 6.6% in 2009
US average: 12.1%
Owner cost-burdened
28.7%
−0.2 ptssince 2009
from 28.9% in 2009
US average: 30.9%
Renter cost-burdened
46.4%
+6.2 ptssince 2009
from 40.2% in 2009
US average: 46.8%
Afford Score
2.8
+38%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Ashland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.6%(7,723)
Black0.3%(28)
Hispanic / Latino1.4%(118)
Asian0.5%(42)
Other0%
Diversity Score5.8%(503)
2010
White, non-Hispanic85.9%(7,054)
Black0.5%(37)
Hispanic / Latino2.1%(176)
Asian0.5%(37)
Other10.9%(892)
Diversity Score30.9%(2,535)
Diversity Score
31
+429%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
26.1%
+5.7 ptssince 2000
from 20.4% in 2000
US average: 27.9%
High school or higher
90.1%
+5.5 ptssince 2000
from 84.6% in 2000
US average: 84.9%
Graduate degree
7.9%
+0.3 ptssince 2000
from 7.6% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
12.3 min
+20%since 2000
from 10.2 min in 2000
US average: 25.2
Drive alone to work
69.1%
−1.1 ptssince 2009
from 70.2% in 2009
US average: 76.2%
Carpooled to work
12.6%
+3.0 ptssince 2009
from 9.5% in 2009
US average: 10.4%
Public transit
0.6%
Unchangedsince 2009
from 0.6% in 2009
US average: 4.7%
Worked from home
3.4%
−0.7 ptssince 2009
from 4.2% in 2009
US average: 4.1%
Walked to work
12.8%
−1.7 ptssince 2009
from 14.5% in 2009
US average: 2.8%
Biked to work
0.9%
+0.4 ptssince 2009
from 0.5% in 2009
US average: 0.5%
No vehicle available
8.6%
+0.2 ptssince 2009
from 8.4% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
17.5%
−0.3 ptssince 2009
from 17.8% in 2009
US average: 12.9%
Management & professional
28.8%
−35.7 ptssince 2009
from 64.5% in 2009
US average: 35.2%
Section 08

People & community

Male
50.3%
+0.3 ptssince 2009
from 50.0% in 2009
Female
49.7%
−0.3 ptssince 2009
from 50.0% in 2009
Foreign born
1.8%
+0.8 ptssince 2009
from 1.0% in 2009
US average: 12.8%
Veterans
12.3%
−35.7 ptssince 2009
from 48.0% in 2009
US average: 9.9%
Drill deeper

Places similar to Ashland

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Pop 7,338
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Pop 7,895
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Pop 7,556
Lecanto
Pop 7,398
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Compare Ashland to nearby cities

ASHLAND VS
Superior
Income$64,216+80%
Home value$180,400+81%
Population26,397+233%
SEE FULL COMPARISON →
ASHLAND VS
Duluth
Income$68,807+93%
Home value$242,700+144%
Population88,330+1014%
SEE FULL COMPARISON →
ASHLAND VS
Hermantown
Income$90,849+155%
Home value$382,300+285%
Population10,110+28%
SEE FULL COMPARISON →
ASHLAND VS
Cloquet
Income$61,367+72%
Home value$212,700+114%
Population12,399+56%
SEE FULL COMPARISON →
Frequently asked

How many people live in Ashland, Wisconsin?

Ashland, Wisconsin has about 8,216 residents according to the 2010 American Community Survey.

What is the median household income in Ashland, Wisconsin?

The typical household in Ashland, Wisconsin earns about $35,597 a year. Half of households make more than that, and half make less.

Is Ashland, Wisconsin expensive?

In Ashland, Wisconsin, the median home is worth about $99,400, and the typical rent is about $529 a month.

How educated are people in Ashland, Wisconsin?

About 26.1% of adults age 25 and over in Ashland, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ashland, Wisconsin?

About 19.9% of people in Ashland, Wisconsin live below the federal poverty line.

Has Ashland, Wisconsin grown since 1990?

Yes, Ashland, Wisconsin has shrunk since 1990. The population has lost about 479 residents, a change of about -6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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